The Richest YouTubers Of 2022 (Highest Earning YouTubers in The World by Net Worth)
The 21st century has brought countless new opportunities to earn and make a living. Whether it’s becoming an Instagram influencer or running your own YouTube channel, we’ve all given a step into earning online some thought. However, there’s always something that holds us back from running our own channel and kickstarting our YouTube career. Often, it’s doubt. We doubt our ability, doubt the process and doubt whether the earnings we hear about are even reality or some made up story to draw us in.
So, we thought we’d shed some light on the subject and dispel some doubt by answering the question – who are the highest paid YouTubers in the world? Perhaps, after reading, you’ll be straight onto creating a YouTube account and new YouTube channel. We’ll keep an eye out for your name in flashing lights amongst the biggest YouTube channels in a years’ time.
What determines the highest paid YouTube stars?
Often, it’s not just the most popular YouTube channel that creates the richest YouTuber out there. YouTube channels could have a billion views, over a million subscribers, or bring the highest revenue to YouTube Red but at the end of the day it’s the way you use this channel and direct your following that really determines your net worth.
Many a popular YouTuber have released their own clothing line or own fashion line. Others have turned their YouTube channels into multiple channels (sometimes over nine YouTube channels) offering different forms of entertainment.
Other YouTubers in the world have utilised their YouTube channels as a way of kickstarting their music career as a performer or music producer. Jake Paul decided he’d take his YouTube following on a wild ride into the world of boxing and MMA fighting.
Creating a web series, becoming a voice actor, monetizing other social media platforms… Whatever it is you do with your channel, becoming a YouTube sensation is about more than just creating videos and if you want to land amongst the top earning YouTubers in the world, it’s about more than having the most subscribed channel.
What is the average earning of a YouTube channel?
Oof, this is a hard question to answer but we’re committed to giving you a clear picture of what you’re about to get into. Really it depends on a lot of factors and as we mentioned, the earnings of a YouTube star can be influenced by other offshoot pursuits.
Typically, Google pays around 70% of revenue from ads to the YouTuber, so of every $100 paid by an advertiser, the YouTuber is paid around $70. That’s pretty good right? Now on average this works out to be around $3 – $5 for every 1000 views of a video. Okay, don’t hurt yourself, we can see that mind of yours ticking over.
To cut to the chase, it works out to be a yearly salary of around $57,000 a year for a YouTuber with 1 million subscribers. Consider that the YouTube channel T-series has around 190 million subscribers and more than 160 billion views in total… well, you do the math. There’s a lot of earning potential.
Can anyone become a YouTube star?
Yep, quite literally anyone. Your favorite YouTube star was likely an average joe who had the same thought you’re having right now… maybe I should just make a video version of what I do every day and see what happens?
Maybe they posted makeup tutorials shot on their shaky phone camera to start off, or perhaps they posted prank videos they’d had saved from a trip with their mates. Suddenly, it gets some attention, and their channel gets some traction. That’s not to say it’s as easy as upload, get some views, and endless wealth appears in your bank account. To aim for the title of most popular YouTuber, consistency is key.
The most subscribed channels are the ones that have produced videos frequently and consistently. If you’re planning on getting into the game and taking a shot at becoming the richest YouTuber out there, get ready to make a lot of YouTube videos on a monthly basis.
Who are the richest YouTubers of 2022?
Alright, the moment you’ve been waiting for… who exactly are the richest YouTubers in the world and how much do they earn? Well, before we begin, we’d like to ask you to ensure you’re sitting down because the net worth of some of these guys might just blow you away.
Some of them have been at it since YouTube launched, while others have been surrounded in controversy and even been YouTube banned after being caught writing swear words in children’s segments, acting inappropriately with a hot dog stand, and other weird whacky behaviors. It’s a diverse list of stardom, fame and riches.
David Dóbrik is a Slovakian YouTube celebrity with a channel that has more than 350,000 views and 529 videos. In addition to YouTube, his career on Vine surpassed 1 million followers before the app’s shutdown.
He started his YouTube channel in 2015 with funny videos about real-life scenarios. David has also published semi scripted skits which have rapidly gained popularity with fans. In 2016 he launched a second channel called David Dobrik Too.
There he’s published his attempts at online challenges as well as blooper reels involving his friends and wider social group. He is now known as being the popular leader of ‘The Vlog Squad’. In July 2022, his channel was sitting at 7.1 billion views total with 19 million subscribers. In 2019 alone, his channel gained 2.4 billion views. David’s net worth now sits around the $20 million mark.
JeffreeStar (Jeffree Star)
JeffreeStar has surpassed 16.5 million subscribers worldwide for their YouTube channel. Aside from YouTube, Jeffrey carries a cosmetics product line that generates more than $100 million yearly. They were also an artist before jumping onto the online platform but joined YouTube to promote their cosmetics product line exclusively.
Jeffree had previously worked with various makeup companies and models so had a great network to leverage off. They were also on MySpace back when it was popular where they wrote about beauty and gained huge audiences.
Jeffree Star started posting videos on YouTube in 2009 and has now amassed 413 videos. Throughout these years their efforts were worth EVERY penny. Jeffree’s net worth now sits around $200 million.
DanTDM (Daniel Middleton)
Daniel Robert Middleton is the creator of the channel DanTDM, formerly known as TheDiamondMinecart. He’s a British Youtuber who started off as a video game commentator with a dedicated Minecraft video channel alongside videos of Pokemon and Roblox.
His channel floats between the first and third most subscribed channel in the United Kingdom and he is now one of the most popular YouTubers in the world based on yearly views. He’s won multiple awards and even been recorded in the Guiness World Records for his video gaming commentary videos.
In 2017, after earning roughly $16.5 million in one year alone, he topped the list of highest paid YouTubers in Forbes. July 2022 saw his channel sitting at 3,500 videos, around 18 billion views and roughly 26 million subscribers.
Rhett & Link (James McLaughlin & Charles Lincoln)
The comedy duo Rhett & Link consists of Rhett James McLaughlin (born October 11, 1977) and Charles Lincoln “Link” Neal III (born June 1, 1978). Self-styled “Internetainers”, they host Good Mythical Morning on YouTube.
Aside from their comedic songs and sketches, they have a series on IFC called Rhett & Link: Commercial Kings, a YouTube series called Rhett & Link’s Buddy System, a podcast called Ear Biscuits, and a novel called The Lost Causes of Bleak Creek. They have a combined net worth of roughly $40 million as a result of roughly 29 million subscribers and 10.5 billion views.
Ryan Kaji (Ryan’s World)
The Ryan’s World YouTube channel (formerly Ryan ToysReview) is for children aged 2–6 and stars Ryan Kaji along with his twin sisters (Emma and Kate) and mother (Loann Kaji).
New videos are usually released every day on the Ryan’s World channel. According to YouTube, one of the channel’s videos, titled Huge Eggs Surprise Toys Challenge, has over 2.0 billion views as of November 2020, making it one of the 60 most-watched videos.
There are currently over 28 million subscribers to the channel, and its videos have been viewed over 45 billion times as of November 2020. In the United States, the channel ranks among the Top 10 most subscribed YouTube channels.
A mix of vlogs and ‘unboxing’ videos, the channel combines innocent childhood antics and relentless, often overwhelming consumerism, according to The Verge. In 2016 and 2017, Kaji earned $11 million as the eighth highest-paid YouTuber, and then in 2018 and 2019 he was the highest-paid YouTuber, with $22 million and $26 million from his videos and product line, respectively.
Markiplier (Mark Edward Fischbach)
A YouTuber known as Markiplier is Mark Edward Fischbach (born June 28, 1989). Honolulu, Hawaii-born, he began his career in Cincinnati, Ohio, and currently resides in Los Angeles, California.
His main YouTube channel is his primary source of content, but he also co-founded clothing company Cloak with fellow YouTuber Jacksepticeye, and he co-hosts a podcast called Distractible with LordMinion777 and Muyskerm. Previously, he co-hosted a YouTube channel called Unus Annus.
The number of views on his YouTube channel has reached 19.06 billion and the number of subscribers has reached 33.6 million as of October 2022. Let’s Play videos of survival horror games are Fischbach’s specialty. They’ve brought his net worth to around $35 million.
Preston (Preston Blaine Arsement)
American YouTuber Preston Blaine Arsement, also known as TBNRFrags and PrestonPlayz, is known for his challenge and prank videos, as well as Minecraft videos and Fortnite, Roblox, and Among Us videos.
In 2020, he was the sixth-highest-earning YouTube personality. He belongs to “The Pack” along with MrWoofless, Lachlan, Vikkstar123, JeromeASF, and Bajan Canadian.
Arsement earned $14 million in estimated earnings in 2019 through his Minecraft servers, making him the sixth highest-earning YouTuber. The YouTube star is still one of the highest-paid on the planet. A $20 million income in 2022 will make him the sixth-highest earning YouTube personality since 2020.
An American beauty YouTuber and makeup artist, James Charles Dickinson was born on May 23, 1999. Charles began posting makeup tutorials on his YouTube channel while working as a local makeup artist in Bethlehem, New York. In 2016, a tweet featuring his makeup led him to become the first male ambassador for CoverGirl.
The YouTube Originals reality competition series Instant Influencer was hosted, directed, and co-produced by Charles in 2020. Among his many awards are two People’s Choice Awards, three Streamy Awards, one Shorty Award, and one Teen Choice Award for his work on social media. His eyeshadow palette and makeup line were created in collaboration with Morphe Cosmetics.
It is estimated that James Charles has a net worth of $22 million.
As well as being a social media personality, Jake Paul is an actor, a boxer, a comedian, and a boxing enthusiast. A $30 million net worth is estimated for Jake Paul at the time of writing. Jake consistently earns more than $20 million every year (before taxes) and can make up to $40 million (before taxes).
As a result of the YouTube video for his 2017 single “It’s Everyday Bro”, he received extensive media coverage. In addition to being the younger brother of YouTube star Logan Paul, he is a model and actor.
Posting videos on Vine was where Paul began his career in September 2013. Paul had amassed 2 billion views on Vine by the time it was discontinued by Twitter Inc. On May 15, 2014, Paul started a YouTube channel. Posting prank videos, controversies, and hip hop music are the highlights of his channel.
Paul gained acclaim on Vine and YouTube before joining the Disney Channel’s Bizaardvark series, playing a character who accepted dares and then performed them. Taking his followers with him, he then moved into a professional boxing career. His older brother, Logan Paul, shares a net worth of similar size at roughly $45 million.
Like Nastya (Anastasia Radzinskaya)
A Russian-American YouTuber known online as Like Nastya, Anastasia Sergeyevna Radzinskaya was born on January 27, 2014. Together with her parents, Sergey and Anna Radzinskaya, she hosts several YouTube channels focused on original storylines and roleplays for children. In terms of audience and subscriptions, her main channel ranks as the 5th most popular worldwide.
The content Anastasia creates includes children’s songs, educational entertainment, unboxings, vlogs, and roleplays. Aside from German and Arabic, and beyond her first YouTube channel, she has more than five YouTube channels dubbed into French, Portuguese, Hindi, Spanish, Korean, Vietnamese, and Indonesian.
According to 2022 estimates, the Like Nastya YouTube channel has taken Anastasia Radzinskaya’s net worth to roughly $20 million, placing her among the richest YouTubers.
PewDiePie (Felix Arvid Ulf Kjellberg)
PewDiePie (born 24 October 1989) is a Swedish YouTuber who posts gaming commentary videos and comedy videos. In addition to his popularity on YouTube, Kjellberg has been featured extensively in the media. According to the media, he is almost synonymous with YouTube gaming and is a figurehead for YouTube.
His YouTube channel “PewDiePie,” which primarily posts horror and action video game videos, was registered in 2010 by Kjellberg, who was born in Gothenburg. On 15 August 2013, his channel became the most subscribed on YouTube after gaining a considerable following in 2012 and 2013.
The most-viewed channel on the platform was Kjellberg’s from 29 December 2014 to 14 February 2017. The content he released during this period included vlogs, comedy shorts, formatted shows, and music videos, diversifying from Let’s Plays. His name was included in Time magazine’s 100 most influential people list in 2016. He has also been noted for raising money for charity through charity fundraising drives due to his popularity online.
PewDiePie’s is one of the richest YouTubers who’s net worth is estimated to be $40 Million.
In addition to being a video game commentator, music producer, and DJ, Evan Fong (born 31 May 1992) is an internet personality. In his YouTube videos, he plays games like Grand Theft Auto V and Garry’s Mod with other creators.
Additionally, he produces music and DJs under the name Rynx. In addition to being a voice actor for the YouTube Premium series Paranormal Action Squad and the animated series Alpha Betas, he was also a creative director for the video game Dead Realm.
Fong’s net worth sits at around $25 million, placing him among the highest paid Youtubers in the world.
Stevin John (Blippi)
In addition to YouTube, Hulu, Netflix, HBO Max and Amazon Prime Video, Stevin W. John, also known as Blippi, is an American children’s entertainer and educator. In a past life before becoming a children’s entertainer and creating educational videos, he was in the United States air force.
John portrays the Blippi character wearing a blue and orange beanie cap, a blue shirt, orange suspenders, and an orange bow tie that depicts the character as childlike, energetic, and curious.
John got the idea for his first video of Blippi after watching his then two-year-old nephew watch low-quality YouTube videos. According to YouTube, Blippi is “an adult human man who dresses up and dances around American soft play centers”.
In the first Blippi video, John played Blippi and did all of the filming, editing, and graphics himself. John wanted Blippi to be educational, but also behave as a kid would. He took inspiration from children’s entertainers like Mr. Rogers.
One of the highest paid YouTubers in the world Stevin John’s net worth is estimated to be $75 million.
American sports and comedy group Dude Perfect (DP) is based in Frisco. All four members are former college roommates at Texas A&M University: Tyler “TT” Toney, Cory and Coby Cotton, Garrett “Purple Hoser” Hilbert, and Cody “Tall Guy” Jones.
Over 58 million people subscribe to their YouTube channel, making it the second-most-subscribed sports channel in the country. Additionally, Dude Perfect has two other YouTube channels, Dude Perfect Plus and Dude Perfect Gaming.
Video content created by Dude Perfect mostly depicts trick shots, stereotypes, and stunts. Members of Dude Perfect also uploaded videos of “battles,” where they competed in good-natured games incorporating different sports and rules. They also created Overtime, a show where they’re on a wheel and a contestant gets a penalty every time they spin it, and “Absurd Recurds,” where they try to break the most absurd world record they can think of.
Cody Jones, one of the founders of Dude Perfect currently has a net worth of roughly $20 million.
In addition to being an internet personality, Emma Frances Chamberlain has appeared in a number of TV shows and movies. A Streamy Award was given to her for Breakout Creator in 2018. Her vlogging approach shook up YouTube’s unofficial style guide.
Time magazine named her on its 100 Next list, and 25 Most Influential People On The Internet list in 2019. Anything Goes, formerly Stupid Genius, is her first weekly podcast series she launched in April 2019. At the 12th Shorty Awards, Chamberlain won the award for “Best Podcaster.” In 2019, she became an ambassador for Louis Vuitton, and in 2022, she became an ambassador for Cartier.
Also joining the ranks of the highest paid YouTubers in the world, Chamberlain’s net worth sits at around $12 million.
Who is the number 1 richest YouTuber in the world?
Okay, now that we’ve made our way through some of the highest paid YouTube stars out there, you might be wondering… who is number 1? Well, in terms of net worth, it’d have to be Jeffree Star. Sitting high and mighty with a net worth of around $200 million, he’ll be hard to beat.
Go make some YouTube videos!
So, get creating and join the ranks of the world’s richest Youtubers.