From start-ups to Fortune 500 companies, we work with brands to grow their revenue.

We work with great brands of all sizes We work with great brands of all sizes

Don’t waste time on the wrong Google shopping ads strategy.

Have you been trying to get Google shopping ads working the way you want them to? Maybe you’ve been spending a lot of your time getting your Google product listing ads just how you want them, only to see them fall flat when you click launch. Maybe you’ve spent a lot of your energy getting your Google shopping campaign to be as clean as a whistle, only for your Google shopping ads to be rejected. Or, maybe you’re a business owner who has thrown countless dollars at a Google shopping agency only to be left disappointed with the results… We’ve heard it all.

We don’t want to hear it any longer. At First Page, we’re on a mission to make a difference in the world of Google shopping ads for businesses of all sizes. We bring the power and kick your Google shopping campaign needs to take off like you imagined they would. How do we do that? We start by getting to know you and your business, and what your goals are more broadly and for Google shopping ads specifically. Then, we complete an analysis of your business, its products, your website and your Google presence.

This is the fun bit. We take all that information and those insights and begin to craft a Google shopping strategy and Google shopping campaign that will PERFORM. We’re not your average Google shopping agency, we know how to get your audience Google ads shopping for your products and services. The saying “it’s not rocket science” applies when our experts are working on your Google shopping campaign. They’ll simplify things, communicate clearly the strategies they’re using, and present you with real results. Just because it’s not rocket science to them doesn’t mean you can’t take off like one.

Google product listing ads that still feel like you.

One of the worst things for a business owner to experience is feeling as though your money has been wasted and brought zero results. What’s even worse is to feel as though that was because a Google shopping agency took advantage of you or lied about what they could do. It’s something we hate to hear about, but it is a reality out there. First Page works to be different, that’s why we’re acknowledging that some Google shopping ads agencies can promise the world, and deliver very little. The way we see it is that your success is our success. So, why would we not want you to succeed?

See, First Page is about long term partnerships with businesses, handling their Google ads in a way that works for the future of their performance. We’re not here for a quick fix, although our results are pretty damn fast. That means we’re going to take the time to tailor your Google product listing ads so that they speak directly to your audience, in your brand voice, with your brand feel. We’re also going to get your Google shopping campaign aimed at your goals and targets, so that they hit the mark you were hoping for.

With the team of Google shopping ads experts at First Page, your Google shopping campaign will be in the right hands. You don’t need to feel nervous, checking over every minor detail of your Google ads shopping campaign three times to make sure you’re not being taken advantage of (but we’re not worried if you do!). We handle every part of your Google shopping ads strategy so that you can sit back, relax and watch the conversions roll in.

A Google shopping agency that knows how to drive serious results.

We’re not new to Google shopping ads… In fact, we’ve been doing this for a while. It’s definitely not our first rodeo. With years of experience optimising Google search ads to bring a Google shopping campaign to each of our clients that brings real results, we’re experts in how to get your next Google product listing ads converting. Working with First Page is more than an investment in a system or a tried and tested process. It’s an investment in years of experience and know-how in Google shopping ads from a team you can trust.

You’ll hear it in the way we talk about Google shopping ads. You’ll see it in the way we tailor your Google shopping campaign. You’ll feel it in the way we get to know your business and it’s goals so that your Google product listing ads bring the results you want and expect. Our past clients have spoken to the fact that they feel they can trust us, and that we know what we’re doing with their Google shopping campaign. There’s truth to that because, well, we do know what we’re doing. Considering how long we’ve been optimising Google shopping ads, we’d be pretty bummed if we didn’t!

Through our years of experience, we’ve learned when to turn left, when to turn right, when to jump and when to duck. Every opportunity and every road bump in your Google shopping ads journey is already mapped out. That allows us to drive serious results to your business with every one of the Google product listing ads we run for you. That allows us to contribute to the journey your business is on and help it grow. We get excited about this stuff. Google shopping ads might be a tool, but we also see it as a way to do good for business owners and make a difference.

See what our clients are saying

Five Stars Five Stars Five Stars Five Stars Five Stars
Michelle has applied her analytical abilities in managing our Google ad-words account to great benefit. Her insights and research have been invaluable in shaping our advertising strategy. We offer this endorsement of her skills without reservation.
Five Stars Five Stars Five Stars Five Stars Five Stars
Our Digital Marketing Specialist, Heather, has proved to be very professional in setting up and running my ads on Facebook and Google. I received a lot of input even before signing an agreement. I am happy to be working with the team at First Page!
Five Stars Five Stars Five Stars Five Stars Five Stars
First Page is a transparent and results-oriented SEO agency. They've helped us move up the Google search ladder over the last few months very effectively. Great company and highly recommended!
Five Stars Five Stars Five Stars Five Stars Five Stars
I received a lot of help from First Page - especially with Facebook ads. Lars helped me to focus on the right things and not put everything in the same basket. Thank you Lars for your availability and professionalism.
Five Stars Five Stars Five Stars Five Stars Five Stars
It has been a pleasure working with First Page. They are professional and truly passionate about what they do. We have been very happy with the service they provide.
Five Stars Five Stars Five Stars Five Stars Five Stars
My firm engaged First Page for Google Adwords and SEO and we're over the moon with the results! We've seen a substantial increase in inbound leads and as a result we've hired two more team members to handle the demand. Very happy to recommend First Page to other businesses.

Other Google Ads services offered by First Page

Bespoke growth plans for your business

Google Display

Google Display

The digital marketplace is a vast world. The only obstacles to your growth is your ambition and choice of Google Ads partner. We can help your brand scale new heights by tapping into audiences on Gmail, YouTube, mobile apps and other Google Display channels.

Our Recent Work Hertz

In the extremely competitive car rental industry, data driven search campaigns maximise conversions and minimise wastage.

ROI in 3 months
increase in online conversions

Hurry! Limited spots available

Claim your 100% free 'REVENUE GROWTH',
strategy session valued at $4,200.

We'll share bulletproof social media marketing tips that will dramatically increase your website traffic
and revenue, even during these tough economic times. 🌟🌟🌟🌟🌟️

Claim my Free Growth Session

Google Shopping Ads New Zealand


Google shopping ads, also known as Product Listing Ads, are a specific type of advertisement within the Google Ads platform. These ads are specifically designed for e-commerce businesses, allowing them to showcase their products directly in Google’s search results. This type of Google shopping ad is highly visual, typically featuring an image of the product, its price, the store name, and sometimes additional information like reviews or promotions.

When you run a Google shopping campaign, your products are displayed to users who are actively searching for similar items on Google. This makes Google shopping ads particularly effective, as they target potential customers who have a high intent to purchase. These ads appear in a carousel format at the top of the search results, or within the Shopping tab on Google, so every Google shopping campaign provides prominent visibility.

One of the key benefits of Google shopping ads is that they allow customers to see important product information at a glance. This can lead to more informed and quicker purchase decisions. For businesses, Google shopping campaigns offer the advantage of attracting qualified traffic to their websites, as users clicking on these Google ads are often further along in the buying process.

Google shopping ads are known for being highly effective, especially for e-commerce businesses looking to increase sales and online visibility. Google shopping ads work by showcasing your products directly in Google’s search results, making them highly visible to potential customers actively looking for similar items.

One of the main reasons Google shopping ads work well is their format. They provide users with a quick snapshot of the product, including an image, price, and the name of the store. This immediate, visual presentation of key product information in Google product listing ads can significantly influence buying decisions, as it allows potential customers to compare products and prices at a glance.

Another advantage of Google shopping ads is their placement. They often appear at the top of Google search results or within the dedicated Shopping tab, giving them a prominent position and increasing the likelihood of clicks from interested buyers. This visibility is particularly beneficial in Google shopping campaigns for reaching customers who are in the later stages of the buying process, as they’re actively searching for specific products.

As a premier Google Shopping agency, First Page can optimise your Google Shopping campaigns to include Google shopping ads that are a valuable tool for e-commerce success.

To get your products showcased on Google shopping, you’ll need to create and manage a Google shopping campaign. Here’s a guide to help you get started:

Set up a Google Ads account:

First, you’ll need a Google Ads account. If you don’t have one, you can sign up on the Google Ads platform.

Create a Google merchant Center account:

The Google Merchant Center is where you’ll upload your product data for your Google product listing ads. Set up an account, and make sure that you provide accurate and detailed information about your products, including titles, descriptions, prices, and images. This data will be used to create your Google shopping ads.

Set up your Google shopping campaign:

Now it’s time to create your Google Shopping campaign within your Google Ads account. Specify your budget, bidding strategy, and target audience.

Configure Google shopping ads groups:

Organise your products into Google shopping ad groups based on attributes like product type, category, or brand. This helps you manage and optimise your ads effectively.

Create Appealing Shopping Ads:

Craft compelling product titles and descriptions that accurately represent your products. Use high-quality images to showcase your items. Ensure that your Google shopping ads comply with Google’s policies.

Google Shopping and Google Ads are related but distinct advertising platforms offered by Google, each with its own purpose and functionality.

Google Shopping, formerly known as Google Product Listing Ads (PLAs), is a specialised advertising platform designed for eCommerce businesses. It allows retailers to showcase their products directly in the search results when users search for specific products or product-related queries. Google shopping ads typically include an image of the product, its price, and the store’s name. Users can click on these Google product listing ads to view more details about the product and make a purchase directly through the retailer’s website. Google shopping is primarily used for promoting individual products and driving online sales.

Google Ads is a broader advertising platform that involves various ad formats, including text ads, search ads, display ads, video ads, and more. Unlike Google shopping ads, Google Ads is not limited to promoting specific products; it allows advertisers to create ads for a wide range of purposes, such as driving website traffic, generating leads, increasing brand awareness, or promoting specific services. Google Ads offers more flexibility in ad creation and targeting options, making it suitable for a diverse set of advertising goals.

Google shopping ads typically appear in the “Shopping” tab of Google search results and within the “Sponsored” or “Ads” section on the main Google search results page. Google shopping ads showcase products from various online retailers that match the user’s search query, making it easier for shoppers to find and compare products.

When a user enters a product-related search query on Google, such as “best running shoes” or “smartphone deals,” Google’s algorithms determine if there are relevant shopping ads to display. If so, a selection of Google product listing ads from different advertisers appears within the Shopping tab and on the main search results page.

In addition to the “Shopping” tab and main search results, Google shopping ads can also be displayed on other Google-owned platforms and partner websites. This expanded reach allows advertisers to showcase their products to a wider audience beyond Google’s search engine.

It’s important to note that the specific placement and appearance of Google shopping ads may vary based on factors like the user’s device, location, and the type of search query. Advertisers can use Google Ads to create and manage their Google shopping campaigns, specifying the products they want to promote and setting bids to compete for ad placements.

The cost of Google shopping ads can vary widely depending on several factors. Unlike traditional text ads, where you pay when someone clicks on your ad, Google shopping ads operate on a cost-per-click (CPC) or cost-per-engagement (CPE) basis, meaning you pay when someone clicks on your product listing or takes a specific action, such as expanding your product details or clicking on your website link.

The cost of Google shopping ads is influenced by several key elements. One important factor is the level of competition in your niche. If many advertisers are bidding for the same products or keywords, the cost per click is likely to be higher. Competitive industries often require higher bids to achieve prominent ad placements.

Your bid amount is another critical factor in determining your ad’s cost. You set your bid within your Google Ads account, and it plays a significant role in how much you’ll pay. Higher bids can result in more visibility but also increased costs.

Google also assesses the quality and relevance of your product data, landing page, and ad campaign. Higher-quality listings and well-structured campaigns can lead to better ad positions and potentially lower CPCs.