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Pinterest advertising that changes the game and boosts your earnings sky high.

Pinterest stands out as a platform that blends visual appeal with inspiration and discovery. At First Page, we’re a Pinterest advertising agency that takes advantage of that unique blend through Pinterest advertising, a game-changer in driving brand visibility and skyrocketing earnings. Our approach to Pinterest ads is tailored to make sure your Pinterest advertising strategy always captures attention and resonates with your target audience. How do we do it? Pinterest advertising works by showcasing your products or services through visually appealing pins. These Pinterest ads appear in users’ home feeds, search results, and category pages, providing loads of opportunity for engagement.

You might be thinking that Pinterest social media marketing sounds like other platforms such as Instagram. What sets Pinterest advertising apart is its user base – people come here looking for inspiration, ideas, and products to level up their lives. This intent-driven browsing makes Pinterest ads particularly effective for driving conversions. It’s not as easy as hook, line and sinker though. At First Page, we understand that a successful Pinterest advertising strategy requires more than just great imagery. It’s all about creating a narrative in your Pinterest marketing strategy that connects with the interests and aspirations of your audience. That’s why we craft each Pinterest ad, from the image and copy to the targeting settings, making sure that every element is optimised for engagement and conversion.

But our Pinterest marketing services go beyond ad creation. We build a comprehensive Pinterest marketing strategy, analysing your brand’s position and specific audience’s needs. By taking advantage of Pinterest’s unique targeting capabilities, we place your ads in front of users who are most likely to be interested in your products. That’s what we call maximising return on investment! Our goal is to make sure that your Pinterest paid ads are seen, pinned, and drive business results sky high!

A Pinterest advertising strategy that is tailored to your business.

We recognise that every business is unique, with its own set of goals, audiences, and challenges. It’s why we tailor our Pinterest advertising strategies to your business needs, making sure that your Pinterest advertising strategy is as individual as your brand. We simply don’t believe in one-size-fits-all solutions like other agencies. Instead, our Pinterest marketing services focus on creating a Pinterest advertising strategy that aligns with your business identity and objectives. Our approach to crafting that personalised Pinterest advertising strategy begins with a deep dive into your brand.

We take the time to understand what makes your business tick, your target audience, and what sets you apart in your market. This understanding forms the foundation of a Pinterest marketing strategy that connects with your brand ethos. Why do it differently and risk wasting the potential of Pinterest ads? Pinterest, with its visually-driven platform like TikTok, is ideal for showcasing the unique aspects of your brand and its products or services. Whether your business thrives on creativity, innovation, or practical solutions, we drive Pinterest marketing that captures what you offer and places it in front of the right people.

We don’t miss a beat. We consider every detail with our Pinterest marketing services – from the imagery and messaging to the Pinterest ad format and targeting options – every aspect of your Pinterest marketing campaign is fine tuned to grab the attention of your desired audience. The digital landscape is ever-changing, and so are consumer behaviours. By staying agile and responsive, we work to ensure that your Pinterest advertising strategy remains effective over time, adapting to changes and seizing new opportunities as they arise. We go beyond standard solutions to provide a service that’s as distinct and dynamic as your business, driving results and helping your Pinterest social media marketing succeed.

Pinterest marketing services from the experts.

We’re known throughout New Zealand for a reason. We bring a wealth of experience, industry secrets, and expert skills to the table with our Pinterest marketing services. Our team of seasoned professionals knows how to navigate the unique landscape of Pinterest marketing, making us the go-to experts for businesses looking to level up their presence on such a visually-driven platform. Our years of experience in Pinterest social media marketing have given us deep insights. We understand that Pinterest advertising, with its unique user base and content style, requires a specialised approach.

That specialised approach means we craft Pinterest advertising strategies that are creative and visually appealing while also strategically targeted for maximum impact. The secret to our success? It lies in our deep understanding of Pinterest’s advertising algorithms and user behaviours. We know what drives engagement and conversions on Pinterest, and we use this to your advantage in your Pinterest advertising strategy. From choosing the right visuals and crafting compelling ad copy to pinpointing the optimal times for posting and targeting the right audience, every aspect of your Pinterest marketing strategy is carefully calibrated for success.

Our Pinterest marketing services extend beyond just creating and managing Pinterest ads. We provide comprehensive support for your Pinterest marketing strategy, aligning it with your overall business goals, and continuously analysing and refining your approach based on Pinterest ad performance data. This means that your Pinterest presence isn’t only engaging but also contributes long-term to your business objectives. Our team is also skilled at optimising Pinterest ad spend so you get the best possible return on your investment. We make your budget work harder, driving results without unnecessary spend. Are you looking for Pinterest marketing that makes a difference? Get in touch with the agency that has all the industry secrets.

See what our clients are saying.

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I highly recommend First Page. Eugen was thorough, knowledgeable, and did a fantastic job defining our digital strategy. Shirlyn has been diligent in managing our account and kept us on track. Why would you consider anyone else?
Simon Faure-Field
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I have been a client of First Page for years. They keep in constant contact with me and give me ideas about improving my website, how my keywords are doing and where I stand amongst my competitors.
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Gary was very responsible and professional. His replies are prompt and just from the on-page optimisation work, we can see the amount of effort and time that was put into our campaigns. Thank you Gary and team - keep up the good work!
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Special thanks to Nick for guiding us through the SEO process. He has been instrumental in getting our website up the Google rankings and as a result, our customer growth has been phenomenal. Great work!
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Working with First Page has been great! Shirlyn from the FP team is very prompt and professional. Most importantly, they deliver results! Recommendations and thumbs up!
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I’ve worked with First Page for about 6 months. The service is professional and I’ve seen increased sales and organic results. Shirlyn is prompt in her work and replies. She even did further research and recommendations for keywords. Thank you all.
Qi Xiang

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Pinterest Ads New Zealand


Pinterest ads can be a valuable addition to your digital marketing strategy, especially if your target audience is part of the Pinterest user base. Known for its visual appeal and a platform where users seek inspiration for various aspects of their lives, Pinterest advertising offers unique advantages for businesses looking to expand their reach and engagement.

One reason why Pinterest ads are powerful is their ability to reach a highly engaged audience. Users who see your Pinterest ads are often in the planning stages of projects or purchases, making them more receptive to discovering new products and ideas. This makes Pinterest marketing an ideal tool for businesses in industries like home decor, fashion, food, and DIY crafts.

What’s more? A native advertising approach like that used by Pinterest paid ads tends to be less intrusive and more engaging. Pinterest’s ad targeting capabilities also allow you to reach specific demographics, interests, and behaviours, making sure your Pinterest ads are shown to the most relevant audience.

Overall, implementing a Pinterest advertising strategy can drive traffic to your website, increase conversions, and build brand awareness. With Pinterest marketing services from First Page, you can build a comprehensive Pinterest marketing strategy that complements your other social media marketing efforts.

Choosing a Promoted Pin on Pinterest over an Instagram ad depends largely on your marketing goals and the nature of your target audience. Promoted Pins as Pinterest ads offer distinct advantages, particularly for businesses whose products or services are visually compelling and align with the interests of Pinterest’s user base.

One of the key reasons to choose Promoted Pins as Pinterest marketing is the intent of Pinterest users. People use Pinterest primarily for inspiration, planning, and research for future purchases. This mindset means that users are more open to discovering new products and ideas, making a Pinterest advertising strategy a good plan for businesses in home decor, fashion, DIY, and similar industries. Promoted Pins blend seamlessly into the user’s feed, providing a non-intrusive yet effective way of Pinterest advertising.

Pinterest ad’s unique demographic may also be a consideration. If your Pinterest advertising target audience aligns more closely with the typical Pinterest user, a Promoted Pin might yield better engagement and conversion rates compared to an Instagram ad. While both Pinterest ads and Instagram ads offer valuable opportunities for digital marketing, a Promoted Pin on Pinterest could be more beneficial if your product or service aligns with the platform’s user demographics.

The cost of Pinterest advertising varies based on a few factors, including the type of ad, targeting options, and overall competition for ad space. Pinterest ads offer a flexible pricing structure, allowing businesses to choose a budget that lines up with their Pinterest marketing goals and resources.

Pinterest ads use a bidding system, similar to other social media advertising platforms. You can choose between different bidding strategies for your Pinterest advertising strategy, such as cost-per-click (CPC) or cost-per-thousand impressions (CPM), depending on your campaign objectives. For instance, if your goal is to drive traffic to your website, a CPC model might be more appropriate for your Pinterest marketing, where you pay each time someone clicks on your ad. If brand awareness is your focus, a CPM model could be more effective.

The actual cost per click or impression can vary depending on the competitiveness of your target audience and the relevance of your ads. Pinterest’s ad platform provides tools to set maximum bids and daily budgets, giving you control over how much you spend. The experts at First Page know how to get maximum bang for your buck. Get in touch today!

To see if your Pinterest marketing efforts are effective, it’s important to monitor specific metrics that align with your campaign goals. First, engagement metrics like repins, comments, and likes are key indicators of how well your Pinterest ad content resonates with your audience. High engagement rates often suggest that your Pinterest advertising content is appealing and relevant to Pinterest users.

Another metric is the traffic directed to your website from Pinterest ads. You can track this through tools like Google Analytics, where you can see how many visitors are coming to your site from your Pinterest ads and pins. A steady increase in referral traffic indicates that your Pinterest marketing strategy is effectively driving potential customers to your website.

Conversion rates are also important, especially if your goal is to drive sales or leads. Monitor how many users who clicked on your Pinterest ads or pins are taking desired actions, like making a purchase or signing up for a newsletter. This helps assess the direct impact of your Pinterest marketing efforts on your business objectives.

Pinterest provides its own analytics tools, allowing you to track the performance of your pins and ads.

Pinterest marketing offers a variety of marketing tools that make it an attractive platform for businesses aiming to increase their online presence and engage with their audience. One of the main capabilities is the platform’s focus on visual content, which is ideal for showcasing products and inspiring potential customers through your Pinterest advertising efforts.

Through Pinterest ads, businesses can create Promoted Pins, which are similar to regular Pins but with extended reach and targeting capabilities. These Pins can appear in users’ home feeds, category feeds, and relevant search results, increasing visibility for your products or services as part of your Pinterest advertising strategy.

Pinterest’s targeting options are another significant capability. You can target your Pinterest ads based on demographics, interests, and behaviours, so that your content reaches the most relevant audience. This makes Pinterest ads particularly effective for businesses in sectors like home decor, fashion, food, and crafts, where visual appeal is important.

Also, Pinterest advertising provides a rich set of analytics tools, allowing businesses to track the performance of their Pinterest ads. These insights inform your Pinterest marketing strategy, helping you understand what connects with your audience and how to optimise your content for better engagement and conversions.

Getting started with Pinterest advertising is a straightforward process that involves a few key steps. First, you need a Pinterest business account, which is a requirement for creating Pinterest ads. If you don’t already have one, it’s easy to set up and offers additional features and analytics compared to a personal account.

Once your business account is ready, familiarise yourself with Pinterest’s ad formats to determine which type aligns best with your Pinterest marketing goals. Pinterest offers various ad formats, including Promoted Pins, which are standard pins that are paid for to reach a wider audience, and more specialised formats like video ads and shopping ads.

Next, define your Pinterest advertising strategy. This involves understanding your target audience and determining how Pinterest fits into your overall marketing plan. A clear strategy will guide your decisions regarding the types of Pinterest ads you create, the content you promote, and the audience you target.

When you’re ready to create your first Pinterest ad, use Pinterest’s Ads Manager. This tool guides you through the process of setting up your Pinterest marketing campaign, from selecting your target audience and budget to creating and submitting your Pinterest ad for review.