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Tap into game-changing Pinterest advertising to boost your earnings to the sky.

Want to get in on a good secret?

There’s a social media site that offers a Return on Advertising Spend (ROAS) that’s twice as high as any of the alternative platforms. Not only are there over 450 million monthly active users, but they tend to be highly engaged and ready to purchase.

Pinterest advertising is the low-hanging fruit you’ve been looking for to drive leads, sales, revenue and ROI. And, instead of already being overrun with advertisers, it’s relatively overlooked.

So many businesses ignore Pinterest advertising! Don’t make the same mistake that all of your competitors have. Get in touch with the team at First Page, for the Pinterest ad specialists who’ll lift your digital marketing efforts to new heights.

With promoted pins, you can reach the customers who're already interested in purchasing.

What sets Pinterest apart is how active its user base is. They’re looking to shop, and Pinterest is where they learn about new ideas, brands and items. Pinners are 66% more inclined to try new companies and – even better, remain with them.

On top of that, Pinterest matters to the people who use the platform. They’re 7 times more likely to indicate that it influences their shopping decisions, compared to other social media platforms.

As a social media platform, it boasts the largest concentration of adult internet users. Nearly three quarters of its users are female, and they tend to be a higher-salary demographic as well.

If you’re looking for brand recognition, traffic and conversions among this demographic group, little beats Pinterest in terms of effectiveness.

Craft the best promoted pins with an agency who knows what they're doing.

Ready to dive into the world of Pinterest advertising? Reach out to our team at First Page, and we’ll start bringing you spectacular results right off the bat.

A Pinterest ad campaign needs a lot more love than just setting up the campaigns and launching a promoted pin. While that may garner you a few sales here and there, it’s not going to be enough for a winning marketing strategy – and it won’t prove the true potential that promoted pins hold for your business.

If you’re truly looking to expand your reach online, come talk to First Page. We’ve got your back for the regular data analysis and campaign optimisations.

Our SMM specialists can push your business and revenue to the next level and beyond, so get started today.

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Gary was very responsible and professional. His replies are prompt and just from the on-page optimisation work, we can see the amount of effort and time that was put into our campaigns. Thank you Gary and team - keep up the good work!
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Pinterest Ads New Zealand

FAQs

Pinterest is fantastic news for any advertiser, so it’s a mystery that they’re not all swarming the platform.

Pinners are a relatively untapped audience. They come with a stronger intention to buy, and compared to the people browsing on other platforms, Pinners are more likely to try a new brand.

Because Pinterest users are so active, having Pinterest ads as part of your digital marketing mix can be a relatively easy way to boost ROI.

If your competitors have written Pinterest as more effort than it’s worth, then it’s your chance to capitalise on their mistake.

Pinterest combines the advantages of Google and Facebook advertising. Pinterest ads are engaging, like those on Facebook and Instagram, but it uses specific keywords to make sure your ads are highly relevant to your target audience, just like search engine ads.

This in-built search results algorithm, called Smart Feed, is one of the key reasons why Pinterest ads can be so much more effective.

While Facebook or Instagram posts quickly become dated, because organic pins and ads are better categorised, they can remain relevant for years to come.

The Pinterest advertising cost will largely depend on which metric you’re being charged by.

Thinking of building brand awareness ad campaigns? If we’re talking When looking at a CPM (the cost per 1000 impressions of your ad), you’re looking at paying between $2 and $5 per thousand impressions.

What about if you’re channelling potential customers to your site?

For engagement advertising on Pinterest, with video ads or direct product purchases, Pinterest ads cost between $0.10 to $1.50 each, similar to paid ads.

A web traffic campaign tends to be more focused and have narrower demographic restrictions. In this case, you should anticipate a CPC (cost per conversion) of between $0.10 to $1.50.

You’re going to hate this answer, but: It depends!

Specifically, it depends on the marketing goals of your Pinterest ads. Are you looking to make a splash with a brand awareness campaign, or do you want to drive traffic to your website where they can convert?

As well as budget, budget allocation is crucial to the success of any campaign. Get in contact with First Page, and we’ll help you stretch your marketing budget as far as it will go. Our experts know all about how to create a multifaceted, cost-effective marketing strategy on Pinterest.

The Pinterest user base is unlike any other. They’re not teenagers mindlessly scrolling; they tend to be older and wealthier, looking for inspiration and willing to shop. If you’re looking for meaningful conversions, this is where you need to be.

With Pinterest’s target audience capabilities, your Pinterest ads will only be seen by the target users. By minimising the number of wasteful clicks, we’ll help your business to get more clicks, conversions, sales and revenue.

Pinterest offers a variety of ad formats to select from – so no matter what products or services you’re selling, and to who, we can make Pinterest work for you.

There are several steps you need to complete to get your Pinterest campaign up and running.

Once you have created a business account, you can start creating your boards and adding tasteful, relevant content. From the Pinterest ads page, you can create pins, set a maximum bid or choose automatic bidding to control the ad’s visibility, and select the correct campaign objective such as to build brand awareness, traffic or conversions.

Of course, you can skip all of this hassle! To outsource all the work and drive better campaign performance on this powerful marketing tool, talk with our specialists at First Page. We’d be more than delighted to be able to achieve all your digital marketing goals for you.