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Why does the subject line matter so much?
Why does the subject line matter so much?
In a world saturated with emails coming from all kinds of brands, you need to make sure you’re cutting through the clutter, and the email subject line is your opportunity to do just that.
Captivating subject lines are vital when you’re looking to maximise open rates and see better outcomes overall. Because when your subscribers are quickly scanning over the umpteen emails in their inbox, yours needs to stick out and make them want to find out more.
But how exactly can you create the ideal subject line when building your digital marketing campaigns?
What goes into writing a high-converting email subject line?
When you write your email subject lines, consider bringing in some emotional value to your message by doing something to personalise it. This might include using their name at the start or targeting segments from particular locations that are relevant to your campaign.
Make it short
You don’t want to overshare and give everything away in the email subject line; write with a word mixture mixture that intrigues will garner more clicks.
Also, keep word count between 4 to 6 words, and the character count at 40 characters maximum to avoid word cutoff in the email subject line.
Studies suggest that using a number, especially odd, at the start of the email subject line can lead to increased email open rates.
Take the right approach
Within the subject line as well as the email copy, the words you choose to use (power words, positive words, negative words, etc.) are going to dramatically affect campaign results. Boost open rates and achieve optimum results with a word mixture that aligns with the type of subject line you’re aiming for:
Promote offers and discounts
We all love not paying full price, buy-one-get-one-free promotions and other similar discounts and offers. A subject line based on a current promotion you’re running is sure to garner a much higher open rate.
Make use of a email subject line tester
Marketers and company operators will both benefit from a quality email subject line tester. When you test your subject lines with one, it’ll flag potentially spammy words and other spam related issues within your word mixture, show reading grade level, character count and word count, and offer a score out of 100.
Use the intuitive and 100% FREE tool to test subject lines at the top of this page now!
Email Subject Line Tester Tool
What makes email subject lines essential to email marketing campaigns?
Even when the promotion or offer you’re running is the best, the content found in the email is top shelf and your targeting is on point, none of that matters if your target audience doesn’t click.
That’s why it’s so important to both grab their attention and pique their interest with a solid email subject line, and why subject lines are the most important elements of the campaign. Utilise the best of the best subject line testers right here!
What makes a great subject line?
First, you want to keep the word count to 4-6 words total. Above 6 and you risk email clients cutting it off, and below 4 can affect open rates negatively. So word count must be between 4 and 6.
Then there’s character count. Data from marketers has shown between 21-40 character count (including spaces) is where open rates are highest so keep within that window.
Next is word choice. Spam words of course need to be avoided at all costs – including within the preheader text – and you need to find a good balance of eliciting emotion and getting your point across. Test the wording of subject lines using the awesome tool on this page.
Also consider the emotion you want to elicit from your market. There’s a good headline analyzer available with the Advanced Marketing Institute, a simple tool which will analyze the words you use and let you know what the emotional value is of the prospective email subject line.
Are there any subject line dos and don’ts?
There most definitely are! Email marketing campaigns follow the path of review, send, check. The review phase consists of making sure each element (subject line, sender name, subscribers address information, etc.) is correct before you send. Check and double-check to ensure there’s no wastage once you execute the campaign.
Essentially it’s all about test, test, test, test. Then test one more time. There are actually five different tests that should be completed before sending even one email – ask us what they all are by calling 0800 235 001!
The quality of subject lines is so important that they do need to be a main focus, with plenty of time, effort and A/B tests involved to compare and optimize. Word mixture, balance, length and more should be carefully considered. Our email subject line tester makes things easier: we’ve developed it for business owners and marketers, and with our myriad other tools available, we know you’ll see campaign success!
Finally, it’s important to not trigger spam filters. A site called Mailmeteor scores your copy and offers a comprehensive spam report on your email subject line, preheader and email body copy.
Why use email subject line testers?
If you want to get the best results, using an email subject line tester just makes sense. It is a helpful tool (backed by data) that lets marketers test, compare, show length, offer suggestions, and provide a score so you can address issues. Email subject line tester tools let you optimize for your audience. Test subject lines now at the top of this page.