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Choose a PPC advertising agency that will skyrocket your sales.

You want to get things right from the start and that includes who you partner with. Selecting the right PPC (Pay-Per-Click) advertising agency can make all the difference in skyrocketing your sales. A PPC agency, like First Page, brings the expertise, strategy, and innovative approaches you need to transform your PPC campaigns into powerful tools for driving business growth. That sounds like getting it right from the start! Not convinced? Well, we’re a PPC company that understands PPC advertising is much more than bidding on keywords and setting up ads. It’s about creating a tailored strategy that matches your unique business goals. Our team of PPC specialists and PPC consultants brings years of experience in PPC marketing and PPC management.

We won’t stop there… We work to understand your market, competitors, and audience to craft PPC campaigns that aren’t just visible, they’re highly effective. Our approach to PPC advertising focuses on maximising ROI by using data-driven strategies to make sure your pay per click advertising is targeting the right audience at the right time. Ultimately, that leads to increased conversions and sales. From keyword research and ad creation to continuous optimisation and monitoring, we handle every aspect of your PPC campaign with precision and expertise.

Now, a craftsman never blames his tools, but we use the right ones. Using platforms like Google Ads and Bing Ads, we create PPC campaigns that stand out. Our paid search advertising techniques are designed to capture the attention of potential customers and guide them through the PPC conversion funnel and straight to your digital door. We continuously analyse your PPC campaign performance, making real-time adjustments to bids, keywords, and PPC ad copy to keep your paid search advertising running at its best. So, how about now?

PPC services tailored to your business and its goals.

In the world of digital marketing, PPC (Pay-Per-Click) services need to be as unique as your business and its goals. At First Page, our pay per click management services specialise in offering tailored PPC solutions that align with your specific business needs. Our PPC advertising approach is about understanding your business, your market, and building a PPC management strategy that drives you towards your goals. Our team of PPC specialists takes the time to understand what makes your brand tick, who your audience is, and what you aim to achieve with your PPC campaign. This allows us to create PPC campaigns that effectively resonate with your brand and audience.

The secret? It’s all about customisation. Whether you’re a startup looking to make your mark or an established company seeking to expand your reach, we tailor our PPC strategies to suit your scale, audience, and objectives. We use a range of PPC ad tactics from keyword research and targeted ad creation to strategic bidding and continuous campaign optimisation to get a big ROI on your PPC marketing efforts. We believe that effective PPC management is an ongoing process. It’s about staying agile and refining your PPC campaigns based on performance data. Our team keeps a close eye on your paid search ad performance, using data-driven insights to make adjustments that improve and maximise ROI.

Then, we take things a step further. Our paid search advertising services extend beyond ad management. We focus on creating a seamless user journey, from the first click on your PPC ads to the final conversion on your website. This involves optimising landing pages, writing compelling ad copy, and ensuring a cohesive experience that drives PPC advertising conversions. With First Page’s PPC services, you get a PPC agency committed to your success. We aim to smash your business goals, and make every click count.

FAQs

What is PPC advertising?

PPC, or Pay-Per-Click advertising, is a digital marketing model where advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site, rather than attempting to earn those visits organically. PPC is a popular advertising model in digital marketing and is used across various platforms, including search engines and social media.

In PPC marketing, advertisers bid for ad placement in a search engine’s sponsored links when someone searches for a keyword related to their business offering. For instance, if you bid on the keyword “PPC services,” your ad might show up in the top spot on the Google results page. Each time the ad is clicked, sending a visitor to the website, the advertiser pays the search engine a small fee. This is where the term “pay-per-click” comes from.

To maximise the efficiency of PPC campaigns, many businesses turn to PPC agencies or PPC management services. These specialised services offer the expertise of PPC consultants and PPC specialists who can optimise campaigns, manage budgets, and improve overall ad performance, making PPC a valuable tool for businesses looking to enhance their online presence.

Are Google ads the same thing as PPC ads?

Google Ads is a platform that falls under the broader category of PPC (Pay-Per-Click) advertising, but not all PPC ads are Google Ads. PPC is a general term in digital marketing that refers to any type of online advertising where the advertiser pays a fee each time their ad is clicked. This model is used on various platforms, not just Google.

Google Ads is one of the most popular and widely used PPC platforms. It allows advertisers to create ads that appear in Google’s search engine results and on other Google properties. When you use Google Ads, you’re engaging in PPC marketing specifically on Google’s network.

However, PPC advertising extends beyond Google. It includes other search engines, like Bing, and social media platforms like Facebook, LinkedIn, and Twitter, which also offer PPC ad models. Each platform has its unique features and targeting capabilities, and they all operate on the basic principle of paying for clicks on your ads.

So, while Google Ads is a significant and influential component of PPC advertising, PPC encompasses a broader range of advertising options across various digital platforms. Understanding this distinction is important for businesses considering PPC services, as it opens up a wide range of opportunities for targeted advertising beyond just Google’s network.

Why is PPC advertising important?

PPC advertising is important for several key reasons, especially in the context of digital marketing strategies. Firstly, PPC offers quick entry and results. Unlike organic search strategies, which can take time to build momentum, PPC campaigns can be launched rapidly and start driving traffic to your website almost immediately. This immediacy is crucial for businesses looking to increase visibility and generate leads in a short timeframe.

Another significant advantage of PPC is its targeted nature. With PPC marketing, you can precisely target your audience based on specific keywords, demographics, interests, and even behaviours. This ensures that your ads are shown to the people most likely to be interested in your products or services, increasing the effectiveness of your advertising spend.

PPC advertising also offers measurable results. Platforms like Google Ads provide detailed analytics that allow you to track the performance of your campaigns. You can see metrics such as impressions, clicks, conversion rates, and ROI, letting you assess the effectiveness of your ads and make data-driven decisions.

PPC marketing can also complement other marketing strategies. For example, while working on long-term SEO, PPC can provide immediate visibility and help capture traffic for new keywords or test the effectiveness of different marketing messages.

How do I run a PPC campaign?

Running a PPC campaign involves several steps, each important to ensure its success. First, define your PPC campaign goals. Whether it’s increasing brand awareness, generating leads, or driving sales, having clear objectives helps guide your strategy and measure success.

Next, choose the right platform for your campaign. This could be search engines like Google which are great for using PPC and paid search advertising. Once you’ve selected a platform, conduct thorough keyword research if you’re focusing on PPC advertising. This involves identifying terms and phrases your target audience uses when searching for products or services like yours.

Creating compelling PPC ad content is the next step. This includes engaging and relevant ad copy and designing visually appealing creatives. Your pay per click ads should align with your campaign goals and speak to your target audience.

Then, set up your campaign in your PPC management tool. This involves configuring your target audience, setting up your budget, and choosing your bidding strategy. Budgeting is a key aspect of PPC and paid online advertising, where you can opt for models like cost-per-click (CPC) or cost-per-impression (CPM).

Not sure how to start? First Page is here to help!

How does bidding work in PPC marketing?

Bidding in PPC (Pay-Per-Click) marketing is an important aspect that determines both the placement and cost of your PPC ads. In PPC, you essentially bid for the chance to show your ads to users, typically based on keywords for search ads or specific audience characteristics for display ads.

The process works like an auction. When a user performs a search that matches your targeted keywords, or when your audience criteria are met, your pay per click ad enters into an auction with other advertisers who have bids on the same keywords or audience. The winner of this auction gets their PPC ad displayed.

In this auction, the highest bidder doesn’t always win. Most PPC platforms, like Google Ads, use a combination of bid amount and ad quality to determine the winning ad. This means that even if your bid is lower than a competitor’s, you might still win the auction if your PPC advertising is deemed more relevant and of higher quality.

Effective PPC management, whether done in-house or through a PPC agency or PPC specialist, involves continuously monitoring and adjusting your bids. This makes sure that you’re bidding efficiently and that your PPC campaigns are cost-effective, achieving the desired results within your budget.

How much do PPC ad campaigns cost?

The cost of PPC (Pay-Per-Click) ad campaigns can vary based on a few factors, making it a flexible option for businesses of different sizes and with varying budgets. One of the main determinants of cost is the bidding strategy you choose. In PPC, you typically bid on keywords for search ads or audience segments for display ads, and the cost can change based on the level of competition for those keywords or audiences.

The industry you’re in can also influence the cost. Some sectors have higher average costs per click (CPC) due to more competition in PPC advertising. For example, industries like legal services, insurance, and finance often have higher CPCs.

Another factor impacting cost is the quality and relevance of your PPC ads. Platforms like Google Ads use a quality score to determine your PPC campaign ad placement and cost. Higher quality PPC ads, which provide a good user experience and are relevant to the searcher’s intent, can lead to lower costs and better PPC marketing placements.

The flexibility of PPC advertising allows businesses to start small and increase their investment as they see the effectiveness of their PPC ads.

What are some tips for successful PPC campaigns?

To ensure success in your PPC (Pay-Per-Click) campaigns, there are some key strategies to consider. Firstly, it’s important to have a clear understanding of your PPC campaign goals. Whether it’s increasing traffic, generating leads, or boosting sales, having specific objectives helps guide your PPC strategy and measure its effectiveness.

Keyword research is another important element. Selecting the right keywords to bid on can impact the success of your campaign. These keywords should be relevant to your products or services and match the search terms your target audience is using.

Creating compelling ad copy is also essential. Your pay per click ads should be clear, engaging, and include a strong call-to-action (CTA). This will encourage users to click through your PPC ads and take the desired action. Make sure your landing pages are optimised for conversions too!. They should be relevant to your PPC ad copy and offer a seamless user experience.

Regular monitoring and optimisation of your PPC campaign is another important factor. Use tools provided by platforms like Google Ads to track PPC performance metrics and make data-driven decisions about your PPC advertising. Adjusting bids, refining keywords, and tweaking ad copy based on PPC ad performance can improve PPC campaign effectiveness and ROI.

Is PPC Advertising Right For Me?

If PPC (Pay-Per-Click) advertising is right for you depends on your business goals, target audience, and PPC marketing budget. PPC is a versatile advertising tool that can benefit a wide range of businesses, but it’s important to consider how PPC advertising fits into your overall marketing strategy.

If you’re looking to generate quick results, such as driving traffic to your website or increasing sales in a short period, PPC can be highly effective. PPC services, like those provided by First Page, allow you to reach a targeted audience almost instantly. That’s particularly beneficial if you’re launching new products or services, or if you’re operating in a highly competitive market.

PPC requires careful management and a clear understanding of the platform you’re using, whether it’s Google Ads, Bing Ads, or social media advertising. Paid search advertising involves ongoing optimisation and monitoring to ensure the best return on investment. If you’re new to PPC, consider working with a PPC agency or a PPC specialist like us at First Page who can provide expertise and PPC management services.

See what our clients are saying.

Michelle has applied her analytical abilities in managing our Google ad-words account to great benefit. Her insights and research have been invaluable in shaping our advertising strategy. We offer this endorsement of her skills without reservation.

BOB GREEN

Our Digital Marketing Specialist, Heather, has proved to be very professional in setting up and running my ads on Facebook and Google. I received a lot of input even before signing an agreement. I am happy to be working with the team at First Page!

ANDREW WONG

First Page is a transparent and results-oriented SEO agency. They've helped us move up the Google search ladder over the last few months very effectively. Great company and highly recommended!

AARON LEE

I received a lot of help from First Page - especially with Facebook ads. Lars helped me to focus on the right things and not put everything in the same basket. Thank you Lars for your availability and professionalism.

GENEVIEVE ROULEAU

It has been a pleasure working with First Page. They are professional and truly passionate about what they do. We have been very happy with the service they provide.

BEVERLY LAW

My firm engaged First Page for Google Adwords and SEO and we're over the moon with the results! We've seen a substantial increase in inbound leads and as a result we've hired two more team members to handle the demand. Very happy to recommend First Page to other businesses.

SUSAN WU

Generate top quality leads & sales in 24 hours or less with our PPC.

Choose a PPC advertising agency that will skyrocket your sales.

PPC services tailored to your business and its goals.

See what our clients are saying.

Other PPC services offered by First Page.

Google Display Ads

Google Ads

Our Recent Work Hertz

PPC Marketing New Zealand

FAQs

What is PPC advertising?

Are Google ads the same thing as PPC ads?

Why is PPC advertising important?

How do I run a PPC campaign?

How does bidding work in PPC marketing?

How much do PPC ad campaigns cost?

What are some tips for successful PPC campaigns?

Is PPC Advertising Right For Me?

Other Google Ads services offered by First Page

Google Ads

Google Shopping Ads

Amazon PPC

Google Display Ads

Google Search Ads

Google Remarketing

Bing Ads

Google PPC

Google Ads

Google Shopping Ads

Amazon PPC

Google Display Ads

Google Search Ads

Google Remarketing

Bing Ads

Google PPC

Google Ads

Google Shopping Ads

Amazon PPC

Google Display Ads

Google Search Ads

Google Remarketing

Bing Ads

Google PPC

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Significant negotiation clout
with our partners.