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Google remarketing that brings customers back again and again.

You have visitors to your site who don’t convert, right? That’s the way it is with any business. We can’t convince everyone the first time around to buy our product (but we sure try). That’s where Google remarketing comes in. Imagine if you could tag your site visitors and market your products to them even after they’ve left your site with pinpoint precision. Well, that’s what our Google remarketing services are all about. Google remarketing lets you utilise Google retargeting tools to begin remarketing ads to those who have already viewed your ads or visited your site.

That means you’re targeting audience members who have already shown some interest in the products or services you’re offering. You’re not alone in thinking that’s powerful stuff. Google ads remarketing is! At First Page, we work to get the most out of this awesome digital marketing tool, so that our clients get the most bang for their buck. Think about it, you invest a lot into your website, into your products, into your photography and other content… Why not put it to work twice if it didn’t do the job the first time around? Bring those ‘lost’ customers back with Google Adwords remarketing that is compelling enough to get them across the line. In the end, Google ads remarketing is an investment in turning a ‘lost opportunity’ into just the beginning of the customer’s buying journey.

Google remarketing services that come with experience and expertise.

At First Page, our experts use Google Analytics remarketing tools to give you absolute clarity on the number of Google ads remarketing opportunities your business has. You’d be surprised how much-untapped potential can be within your reach. An Adwords remarketing agency like First Page is able to give you a clearer picture, and build the right Google remarketing ads to get the job down the second time around… or the third… or the fourth! Remarketing ads are powerful because they can follow a customer around. Once they’ve visited your site, they’re part of your audience. They’ll become as familiar with your brand as you are!

We don’t just know this stuff, we’ve put into practice for years. We’ve been remarketing Google ads for clients big and small on our journey to becoming the premier Google Adwords remarketing agency in New Zealand. Our Google remarketing services have been honed over time, giving us the experience, expertise and know-how to have you remarketing ads like a seasoned professional. These Google remarketing services include analytics, data crunching, optimisation, coding and more. We’re here to help every step of the way, so that you get the most out of every step.

Google ads remarketing that looks and sounds the best.

Google ads remarketing is somewhat trickier on the content front. They need to look and sound a bit different to what a site visitor has already seen. They’re already aware of your brand at this stage. Our Google remarketing services include crafting Google remarketing ads that are even more compelling, building on what the audience member has already seen and heard to build to a crescendo of awesome product highlights they can’t ignore any longer. Through our Google retargeting efforts we optimise ad copy, imagery, design and more so that your Google ads are powerful.

Google remarketing ads often aim to highlight key features of your products as the audience is already aware of your brand and your product as a whole. Maybe they turned away from your site because they didn’t have the time to look into the key features. Maybe they turned away from other competitors to make an informed choice. These are the perfect times to be remarketing Google ads that highlight the key benefits of your product and bring them back into the attention of your potential customers. This is an opportunity you don’t want to miss and First Page is here to make sure you don’t! Our Google Adwords remarketing services are the premier in New Zealand for a reason. Get in touch with our Google ads remarketing team today!

Convert website visits into sales with Google retargeting.

Every website visit doesn’t result in a sale then and there. If they did, you definitely wouldn’t be needing us! But, just because those website visits didn’t turn into a sale the first time round, doesn’t mean they can’t further down the line. At First Page, we specialise in utilising Google retargeting strategies to help your business re-engage visitors and turn them into loyal customers. Our approach is simple yet professional, focusing on maximising the impact of your online presence. With our expertise in Google retargeting, your business can realise the full potential of your digital marketing efforts.

It’s simple… Google remarketing works by targeting users who have previously visited your website but left without making a purchase or completing a desired action. Using cookies, we can track these visitors and display your ads to them as they browse other websites and platforms within the Google Display Network. This strategy is highly effective because it targets people who have already shown interest in your products or services, increasing the likelihood of them returning to your site to complete a transaction. Google remarketing services provided by First Page are designed to help you convert website visits into sales effectively. By re-engaging past visitors with targeted ads, we help increase brand recall and encourage repeat visits, ultimately boosting your sales and enhancing customer loyalty.

See what our clients are saying

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Michelle has applied her analytical abilities in managing our Google ad-words account to great benefit. Her insights and research have been invaluable in shaping our advertising strategy. We offer this endorsement of her skills without reservation.
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Our Digital Marketing Specialist, Heather, has proved to be very professional in setting up and running my ads on Facebook and Google. I received a lot of input even before signing an agreement. I am happy to be working with the team at First Page!
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First Page is a transparent and results-oriented SEO agency. They've helped us move up the Google search ladder over the last few months very effectively. Great company and highly recommended!
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I received a lot of help from First Page - especially with Facebook ads. Lars helped me to focus on the right things and not put everything in the same basket. Thank you Lars for your availability and professionalism.
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It has been a pleasure working with First Page. They are professional and truly passionate about what they do. We have been very happy with the service they provide.
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My firm engaged First Page for Google Adwords and SEO and we're over the moon with the results! We've seen a substantial increase in inbound leads and as a result we've hired two more team members to handle the demand. Very happy to recommend First Page to other businesses.

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Google Remarketing New Zealand


Remarketing on Google is a strategic approach to reconnect with individuals who have previously interacted with your website or mobile application. It’s an essential component of Google Ads that allows businesses to display targeted ads to users based on their past online behaviours.

When someone visits your website, Google remarketing uses cookies to tag these visitors. Later, when these tagged visitors browse other websites and use apps within the Google Display Network, they can see your tailored ads. This could be after they have left your site without making a purchase or completing an action.

Google Analytics remarketing takes this a step further by allowing for more refined targeting. It uses data from your Google Analytics to create more specific lists of visitors based on their behaviour on your site, enabling even more personalised ad experiences.

As an AdWords remarketing agency, we specialise in setting up these campaigns, and designing remarketing ads that are engaging and relevant to your audience. Whether it’s through standard remarketing, dynamic remarketing which shows products or services users viewed, or remarketing lists for search ads, these strategies are all about encouraging users to return and complete their buying journey.

Google Display Remarketing is a targeted advertising approach that allows businesses to show ads to users who have previously visited their website, as they browse other sites on the internet. This is part of the broader Google remarketing strategy, which is an effective way to re-engage past visitors and encourage them to complete a transaction or take another desired action.

The process starts when a user visits your website. A cookie is placed on their browser through a small piece of code (a pixel) from Google AdWords remarketing. This cookie tracks the visitor’s journey across the web. When these users later visit other websites that are part of the Google Display Network, they can see your ads. This is where the Google remarketing aspect comes into play. The strength of Google Display Remarketing lies in its ability to keep your brand and products in the minds of potential customers.

Google Analytics remarketing enhances this process by allowing more detailed targeting based on user behaviour on your website. This means your ads can be tailored to match the interests and previous interactions of your audience, making them more relevant and effective. As a Google remarketing agency, we focus on optimising these ads to maximise return on investment.

Google retargeting and Google remarketing, often used interchangeably in digital marketing, do have subtle differences. Both are crucial strategies for re-engaging with individuals who have previously interacted with your business online, but they approach this goal in slightly different ways.

Retargeting primarily refers to online ad placements and display ads shown to users based on their past internet behaviour. This technique is commonly used in Google Ads remarketing, where ads are served to users who have visited your website as they browse other sites within the Google Display Network. The focus of Google retargeting is on driving sales by displaying relevant ads to people who have shown interest in your products or services. It’s a tactic used to bring back ‘window shoppers’ and encourage them to complete a purchase.

Google remarketing, while similar, often involves re-engaging with customers through email. It’s used by businesses to send follow-up emails to users who have taken specific actions on their site, such as abandoning a shopping cart. Google Analytics remarketing can play a role here by helping identify such users based on their site interactions.

The primary purpose of remarketing, particularly in the context of Google remarketing, is to re-engage with individuals who have previously interacted with your website or mobile application. A Google remarketing strategy is key for increasing conversions by reminding past visitors of your products or services and encouraging them to return to your site to complete a purchase or engage in another desired action.

Google remarketing harnesses the power of familiarity and recall. When someone visits your site but leaves without converting, Google remarketing allows you to follow up with them through targeted ads. This could be through Google Ads remarketing, where your ads appear as they browse other websites in the Google Display Network, or through Google AdWords remarketing, which targets users based on their previous search queries on Google.

Another aspect of remarketing is building and reinforcing brand awareness. By repeatedly showing your ads to people who have already shown interest in your brand, you strengthen brand recognition and credibility, which is essential in a crowded digital marketplace. Google Analytics remarketing enables more precise targeting by using data to create specific audience lists based on user behaviour on your site. This level of customization ensures that your remarketing efforts are as effective as possible.

Several types of remarketing can be effectively utilised on Google Display Ads, each designed to target users in different stages of the customer journey and with varied interests. This flexibility allows for a more customised approach to reconnect with past website visitors and app users.

Standard Google remarketing is one of the most common types. It targets past visitors as they browse websites and use apps within the Google Display Network. This method is excellent for general re-engagement with users who have previously shown interest in your site.

Dynamic Google remarketing takes this a step further by showing ads that include products or services that visitors viewed on your site. This method is highly effective for e-commerce businesses, as it reminds potential customers of the specific items they are interested in, increasing the likelihood of completing a purchase.

Google Analytics remarketing utilises the data from Google Analytics to create more specific audience lists. This method allows for targeting based on detailed criteria like how long a user spent on your site or the specific pages they visited.

Each type of remarketing offers unique advantages and can be used strategically, depending on your business goals and the behaviour of your target audience.

At First Page, we offer a comprehensive range of Google Ads and Google remarketing services, designed to help businesses effectively re-engage with their audience and maximise their online advertising efforts. Our services are tailored to meet the unique needs of each client, ensuring a personalised approach to digital marketing.

We specialise in creating customised Google remarketing campaigns that target your previous website visitors with tailored ads across the Google Display Network. Whether it’s standard Google remarketing to general site visitors or dynamic Google remarketing that showcases specific products viewed, our strategies are designed to increase brand recall and drive conversions.

We also provide Google Ads remarketing services that utilise the power of Google AdWords to place targeted ads in front of a highly relevant audience. This includes managing Google Remarketing Lists for Search Ads (RLSA), allowing for more precise targeting based on past interactions with your website.

Our team are experts in Google Analytics remarketing, using the detailed insights from Google Analytics to create targeted audience lists for more effective ad campaigns. This data-driven approach makes sure that your ads are seen by the right people at the right time.