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Your business is losing money and market share every day you’re not advertising on Instagram

If you’re a brand engaged in digital marketing and are not running campaign Instagram ads, you’re missing out on A LOT. The essence of online marketing is to go where your customers are and – uh – make them an offer they can’t refuse. With the reach and attention that Instagram commands, few online channels hold as much promise.

If you still hold the view that Instagram is a preserve of gastronomes and travel outfits, consider this:

Over 2 billion businesses are now advertising on Instagram
90% of Instagram users follow at least one business
81% of Instagram users use the platform to research products and services
200 million Instagram users check at least one business profile each day
50% of users become more interested in a brand once they see an ad on the platform – image ads, Instragram story ads, carousel ads etc.

Instagram has been releasing business-centric features to support brands planning to add Instagram ads to their marketing arsenal, transforming from a social network for sharing picture-perfect culinary delights and destination snaps to a platform that businesses in every industry can leverage to reach new customers and skyrocket their sales.

Create Instagram Ads that generate 15x ROI with First Page

At First Page, we have an obsession with running Instagram ads designed to take your sales to the next level. We boast over 10 years’ experience executing social media marketing at the very top level, and Instagram advertising has been one of our most rewarding platforms.

Whether you sell products or deal in services, or planning to create Instagram ads in photo or video format, we can put together a tailored solution for your business that delivers explosive growth without having to put up with an exaggerated Instagram ads cost.

Our reasonable Instagram ads cost aside, our skill and experience stands you in good stead to start enjoying positive results quicker than you would with any other agency. Everyone loves fast results, but our Instagram ads are not just another quick fix: our campaigns are designed to allow businesses to maximise their ad spend by enjoying lasting results.

If you’d like to discuss how advertising on Instagram can give your business an edge, click the button below or get in touch with one of our New Zealand digital marketing team today to get the ball rolling.

FAQs

What are Instagram Ads?

Instagram ads are highly-visual adverts that appear on the Instagram platform in multiple prominent locations such as the Instagram Feed, Stories and Explore. Any business venturing into Instagram advertising in New Zealand has a range of ad formats to choose from, including Instagram Story ads, image ads, video ads and more.

Advertising on Instagram can yield a high number of leads considering the platform has more than a billion active users a month. The visual nature of Instagram Story ads and the other ad formats presents brands with a perfect opportunity to shed light on their personality, making it easier to drive traffic to your profile and get viewers to take action. If done well, Instagram advertising can bear great results, whether you’re looking to create Instagram ads from scratch or promoting a post from in-app.

Why are Instagram Ads important?

Apart from being one of the biggest social media networks, something else that makes Instagram advertising such a lucrative undertaking is that it has one of the most highly engaged users of all online platforms. As it is more visual than most, that shouldn’t come as a surprise really. Instagram users spend 30 minutes on average scrolling the feed, with 81% of users using the app to look up products and services.

When advertising on Instagram, it’s possible to target your ads to a precise customer base irrespective of the demographics and audience you’re hoping to convert. However, to increase your chances of achieving your marketing goals, you’d be better off leaving your Instagram advertising to experts who have a track record of delivering remarkable results. At First Page, we can create Instagram ads that will blow your competitors out of the water. Our Instagram ads cost can cater to varying budgets, but regardless of your digital advertising needs, one thing you can always expect with us is outstanding returns on your ad spend.

What’s the difference between Instagram and Facebook Ads?

Since Instagram came under the Facebook banner (now Meta) in 2012, choosing between advertising on Facebook vs Instagram has been a toss-up for many business owners. After all, running Facebook and Instagram advertising campaigns is done through Meta Ads Manager. However, you might want to think about what you’re looking to achieve with either campaign before you start incurring the Facebook or Instagram ads cost of advertising.

In terms of demographics, Instagram promises a much younger audience compared to Facebook. If your offerings are targeted at young adults (read millennials) and teens, Instagram advertising might be a smarter choice, especially when you make use of custom and lookalike campaigns. Facebook remains unrivalled in terms of reach, though, so if you’re aiming for maximum brand awareness, this might be the more ideal pick. However, it’s important to add that if your wish is to showcase visual products, nothing beats Instagram due to its high engagement levels. Instagram Story ads and 15- to 60-second video ads in particular can do your marketing efforts justice.

What are the types of Instagram Ads?

Instagram provides a slew of advertisement formats that afford advertisers more wiggle room when creating Instagram ads. The single-image posts you see on Instagram Feed are standard in-feed image ads. You also have in-stream video ads which allow you to upload videos up to 60 minutes following the rebranding of IGTV as Instagram TV. Carousel ads are ideal for showcasing your brand or its offerings as they allow you to upload up to 10 images or video clips that viewers can swipe through in a single post.

Another form of Instagram ad format is Shopping ads, a type of ad that directs users straight to a product description page within the app and is a great way for brands to increase conversion. Collection ads are not much different from their Shopping counterparts, presenting viewers with multiple images or videos that encourage them to convert.

With over 500 million users viewing Insta Stories each day, Instagram Story ads are one of the most powerful Instagram ad formats. They appear as full-screen image or video ads between users’ Stories and tend to have high engagement. Then there are Explore ads which display on the Explore tab. Instagram also launched Reels, a great way to showcase your business and is the platform’s attempt at countering TikTok.

How can I get started with Instagram Ads?

Advertising on Instagram doesn’t involve much when getting started. For starters, connect your Facebook page to your Instagram account and then head over to the Business Manager dashboard to tweak your approach. Go ahead and set your Instagram ads goals and don’t forget to set the objective details of your ad set.

From there, take some time to think about your targeting as this is a very important part of your campaign. You can use metrics like customer behaviour, interests and location to home in on your target market whose demographics should already be defined at this point. Once that is done, upload your optimised creative before submitting your ad for approval.

A good campaign should not end there. Tracking your progress should be part and parcel of it, and something you’ll find useful in this regard is the Facebook pixel. By installing this code on your website, you can track website traffic more efficiently and use the data you gather to develop remarketing strategies.

How does Instagram Ad targeting work?

Instagram advertising can be a hugely rewarding undertaking for businesses due to the ability to create Instagram ads and target them to a clearly-defined audience, something that allows you to maximise the platform’s features. Through location-based targeting, for example, it’s possible to reach customers in a certain country, state and postcode, all the way down to a certain address radius. Which is remarkable if you think about it really… If you’re a business targeting local buyers, you can leverage targeting to reach prospects who are within your local vicinity.

And it’s not just about location. You can also create Instagram ads and target them based on age, gender and language, which allows you to reach an audience that fits into your ideal buyer persona, something that can significantly boost your conversion. You can also use interest-based targeting to reach individuals who have displayed an interest with similar-minded businesses, thanks to Instagram’s ability to keep track of the kind of content users on the platform consume. Behaviour targeting, for its part, allows you to reach prospects that have purchased products similar to yours or leads that have certain device usage traits.

What is a custom audience?

When setting up Instagram ads, the default approach for many advertisers is to segment their ideal audience using demographic or psychographic filters like previous customer behaviour or interests. But advertising on Instagram affords businesses the opportunity to create their own custom audience from a private source of information. For example, when you create Instagram ads, you can have your own custom audience founded upon this audience’s previous engagement with your content, website traffic or even a certain app activity. Employing targeted ads on a custom audience that has already shown an interest in your business can achieve exceptional results.

To create your custom audience, you need to have a customer database well in advance. Reason is because your custom audience information needs to have snippets of personal data known as identifiers that carry details such as photo number, email address or home address. When you have this information ready and keyed in, you can proceed to submit it to Business Manager and then await confirmation.

What is a lookalike audience?

A lookalike audience consists of new prospects who share the same demographics, behaviours and interests with a brand’s already existing audience. When advertising on Instagram, what you’ll love about a lookalike audience is that it doesn’t take too much convincing to convert since the individuals who comprise this audience already love the product or service you’re offering. The onus is on you to get them to check out your offerings.

To do that, you need to create a custom audience that bears similarities with the precise target market your brand is interested in. The algorithm will subsequently attract lookalike users, the ultimate result of which is increased brand awareness, followers and sales. When you create Instagram ad campaigns aimed at netting buyers who resemble your most high-value customers, make sure to use the Exclude function which allows you to refine your target customers further, thereby maximising your ad spend.

The Benefits of Instagram Ads

Will Instagram ads benefit my business?

Instagram advertising has emerged as one of the most lucrative forms of online digital marketing over the years, particularly so for brands with highly visual products. While a brand’s ability to put together a creative campaign determines its success, the beauty of Instagram is that it comes with ‘enabling’ features such as laser targeting and exhaustive optimisation that – if leveraged properly – can increase engagement rates and catapult your business to new heights.

However, the ability to create Instagram ads that achieve mind-blowing ROI requires plenty of skill and experience. Which is why if you’re considering advertising on Instagram, you’d be well-served to partner with a leading New Zealand digital marketing agency like First Page. With a proven track record that has seen us execute profitable campaign after profitable campaign, we have the experience and in-house expertise to tell your brand story in a way few can. Through compelling copywriting and vivid imagery, we can create Instagram ads that target your most coveted customer base and convert them into paying customers. Whether it’s simple Image ads, Instagram Story ads, Carousel ads or Shopping ads, our Instagram ads cost are designed to maximise your budget no matter the outlay. This is made possible by our personalised approach to campaigns as we understand every business is unique.

How much do Instagram ads cost?

Every business looks to get the most out of its Instagram advertising budget, but it’s important to keep in mind that Instagram ads cost is dependent on a host of factors which makes it challenging to give the absolute final cost. For instance, pushing businesses in competitive niches like beauty, fashion or fitness typically costs more compared to promoting brands in less aggressive sectors.

When evaluating Instagram ads cost, note that there are two main advertising bid strategies offered by Instagram: cost-per-click (CPC) and cost-per-impression (CPM). If the goal is to drive conversions, CPC will be the more cost-effective solution for your budget because you won’t have to pay for every view made by users who encounter your ad on their feed. CPM, on the other hand, is more suited for when you want to drum up attention for your brand. Make it a point of monitoring metrics such as click-through rates (CTR) and cost-per-engagement (CPE) as these will shed light on areas of your campaign that could do with some adjustment. Or if you’d rather skip the technical stuff, the New Zealand Instagram advertising experts at First Page can handle all the boring aspects so you don’t have to.

Will Instagram Ads increase my followers?

In a nutshell, yes. But it’s not a cast-iron guarantee. Obviously, the correlation between Instagram advertising and follower count will hinge a lot on the effectiveness of your campaigns. At the moment, there is no integrated strategy for increasing follower count on Instagram unfortunately, so it’s upon you to find effective ways to reach your target customers.

Typically, the ideal audience you’re hoping to reach are users with a clear interest in your offerings. You need to develop a solid plan that starts by defining your buyer persona, then develop clear goals that you wish to accomplish with your campaign. Getting there will involve a series of steps that make use of everything from compelling copy, to clever use of video and imagery, to choice of ad format – ideally a combination of two or more, for example standard in-feed image ads, Instagram Story ads and in-stream video ads. You will need effective calls-to-action, as well as leveraging strategies like targeting and remarketing.

Clearly, putting together a campaign that achieves your objectives is not a job for the left hand. But with the help of our Instagram ad experts, we can develop a bespoke Instagram advertising solution that smashes through the goals you’re hoping to achieve.

Can I do Instagram Ads by myself?

Developing and executing a solid strategy by yourself becomes easier if you’re conversant with Meta Business Manager as it is here that the entire campaign will be organised. Advertising on Instagram is more than just creating ads, though. You need to understand your target customers and how to reach them effectively irrespective of where they’re using Instagram from.

Instagram has become a haven for brands looking to capture the attention of the millions who hang out on the platform every single day. For this reason, Instagram advertising has become very competitive and that can be bad news if you want to run your own campaign but lack the experience to formulate a winning strategy. Considering the effectiveness of Instagram ads when done right, you would be doing your business a disservice by ignoring this marketing channel. Fortunately, with a leading New Zealand digital agency like First Page in your corner, you don’t need to invest a lot of time and effort polishing up on the latest Instagram advertising strategies. Since we oversee Instagram campaigns for top brands every day, you can leave your advertising needs to us, content in the knowledge that you have a premier partner who will deliver unparalleled returns on your ad spend.

What are the benefits of using Instagram management services?

With the competition for customers’ attention on Instagram fiercer than ever, advertising on Instagram is more than just publishing a few ads and hoping for the best. Digital marketing is where it’s currently at and without a proper strategy in place, keeping up with the competitors – let alone capturing your target audience’s attention – is no easy feat. This is the reason it makes sense to outsource Instagram management services.

As the leading digital marketing agency in New Zealand, you’ll find fewer better Instagram account managers than the social media experts at First Page. Boasting a wealth of experience, you can benefit immensely by having a world-class team overseeing your campaigns instead of sinking endless hours trying to learn the ropes or putting together a campaign that doesn’t deliver the results you desire. We don’t rest until we hit the KPIs and smash the goals that we outlined at the onset of the campaign. and we won’t exceed your Instagram ads cost budget. Our management services are fully transparent and accountable, which is something else that makes us the preferred choice for many brands, large and small.

How long will it take to set up an Instagram ad campaign?

There is no definite timeline on how long it takes to develop and execute an Instagram strategy since – at least for us – the campaign will be tailored to your precise needs and goals. Understanding your audience in a way that allows us to maximise the impact of your campaign budget takes a good deal of research, but it will all be time and effort well spent for it is only by poring through this step that achieving your goals – whatever those may be – becomes possible.

We have an in-house team of Instagram advertising specialists who know what to focus on, and you can bet we’ll pour everything we’ve got into fleshing out your ideal Instagram audience and putting together a strategy that delivers a first-class return on investment.

How can I measure the success of Instagram ads?

Instagram advertising has the potential to deliver big results for your business. When running your ad campaign, it’s important to monitor its progress throughout the lifetime of the campaign to ensure you’re putting your money to good use. There are metrics that can be useful in this regard, and these metrics will largely depend on your campaign goals.

Engagement rate, however, should be an eye-opener in most campaigns as it is this metric that allows you to know if your advertising efforts are hitting the mark or missing the target – it provides details such as likes, comments, shares and saves. If conversion is more of your goal, your ad click-through rate (CTR) will be important.

By assessing your campaign on a regular, you can fine-tune your strategy and be better placed to forecast for the future.

Should I use Google Ads or Instagram Ads?

Both Google ads and Instagram advertising are great ways to reach and convert your customers. As to which is the better choice between the two, it depends on what you’re hoping to achieve with your online campaign as well as your customers’ position in the user journey.

Being the most widely used website in the world and boasting a reach that dwarfs any other ad network, Google is a no-brainer when your main objective is to elicit brand awareness. When pushing visual products, however, Instagram is a more sensible option, particularly if you’re targeting a younger audience.

If you don’t have the necessary experience advertising on Instagram or Google, deciding on the best approach at any given moment can be a challenge. By teaming up with the experts at First Page, you can benefit from our digital agency’s experience and expertise earned over many years of leading thousands of campaigns. We can establish which between push vs pull marketing is the better approach for your brand, and overall, you can expect our strategy to catapult your success and help you stay ahead of the curve.

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Your business is losing money and market share every day you’re not advertising on Instagram

Create Instagram Ads that generate 15x ROI with First Page

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