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Instagram ads make a BIG difference, don’t let your business miss out.

Like any social media platform, the Instagram algorithm rewards accounts that post high quality content, and frequently. It’s true, it doesn’t have to be every day, but Instagram loves to make you work hard to see results. It’s a platform that needs to be fed. That can take a lot of time and a lot of effort, draining the energy of business owners. There is an easier way to gain traction on the platform… In come Instagram ads. Advertising on Instagram isn’t the easy way out, it’s working smart. Whether it’s Instagram reel ads or Instagram story ads, advertising on Instagram can be a breeze.

It drives BIG results too. With the right Instagram advertising strategy, your next Instagram advertising campaign can make a BIG difference to your business and your bottom line. But, like general Instagram content, your ads need to be of a high quality to get those BIG results. An Instagram ads manager from First Page is here to make the difference. We have the tools, expertise and know-how to get the best quality Instagram ads NZ has to offer, up and running for your business. It’s Instagram advertising made easy, and we handle it all from start to finish.

That starts with getting to know your business and brand, taking a deep dive into your goals and current Instagram content. Then, we work to optimise your content and use it to create Instagram ads that are powerful without sacrificing brand. Those IG ads make up a broader Instagram advertising campaign that we optimise to get your product and services in front of your target audience. It’s precision marketing like most businesses haven’t experienced before and there’s BIG results incoming. Wanting to stand out on Instagram or Facebook but worn out from the daily posting? Trust the team at First Page with your next Instagram advertising campaign.

Create Instagram ads that generate 15x ROI with First Page experts.

You heard us… 15x ROI and more is possible with the right Instagram advertising campaign. So often, we see businesses give it a go alone with Instagram ads. They create Instagram ads the best they can and with an online tutorial to help. It’s not something to be embarrassed about, we think it’s awesome that business owners are working to use Instagram ads to grow their business. It’s also not your fault they don’t perform as well as you might have hoped. Despite advertising on Instagram being easy to get started, it’s hard work to get an Instagram advertising campaign working effectively.

The IG ads experts at First Page are here to help. We’ve spent years running the best Instagram ads NZ has to offer, including Instagram reel ads, Instagram story ads, and Instagram feed ads. Through all of those years of blood sweat and tears, we’ve developed some seriously powerful Instagram and TikTok advertising strategies. Every Instagram ads manager at First Page has the same industry secrets, the behind the scenes know-how, to get your Instagram ads performing and making a difference for your business.

Instagram advertising cost can be nothing compared to the return your ads bring. That’s if you have the right Instagram advertising campaign running, put together by professionals. You don’t need to use hours of your time reading tutorials, watching videos put together by business owners in the same boat as you. You’ve got better things to be focusing on. Let the Instagram ads experts handle it all for you. From start to finish, from initial investment of Instagram ads cost to massive return, First Page has your Instagram ads sorted. Get in touch with an Instagram ads manager from our team today.

An Instagram Ads manager that tailors strategies for your business.

There is no one-size-fits-all approach that can be taken to an effective Instagram advertising campaign. Every business is unique. Your business is different. You need an Instagram advertising strategy that stands out. How many times have you been scrolling through Instagram and seen ads that look the same as the last, with the same music, the same imagery and the same call to action. Instagram ads can often feel like they all blur into one for the audience. That can be frustrating for them and for you. It begs the question… How do you stand out with your Instagram advertising so that your Instagram ads are noticed and remembered?

Well, it all starts with an Instagram ads manager from First Page taking the time to get to know your business. You see, there’s not actually a whole lot of work that needs to go into getting Instagram ads unique. That’s because you’re already unique. The way we see it, as long as we get to know your products and brand well, we’re going to have all the ammunition in the world to get your Instagram advertising campaign standing out. We translate your products, services and brand into highly targeted Instagram ads aimed at your target audience.

We also deep dive into your audience demographics including age, interests, behaviours, trends and more. The result? Instagram reel ads they can’t look away from. Instagram story ads they actually click on to explore your product and services. It’s Instagram advertising that makes the most of all that your brand already offers. An Instagram ads manager from First Page is ready to combine it all into an Instagram advertising campaign that is technically optimised to bring real results. From ad copy and images, to technical optimisation and algorithm tracking, we’re ready to make a difference.

See what our clients are saying.

Five Stars Five Stars Five Stars Five Stars Five Stars
I highly recommend First Page. Eugen was thorough, knowledgeable, and did a fantastic job defining our digital strategy. Shirlyn has been diligent in managing our account and kept us on track. Why would you consider anyone else?
Simon Faure-Field
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I have been a client of First Page for years. They keep in constant contact with me and give me ideas about improving my website, how my keywords are doing and where I stand amongst my competitors.
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Gary was very responsible and professional. His replies are prompt and just from the on-page optimisation work, we can see the amount of effort and time that was put into our campaigns. Thank you Gary and team - keep up the good work!
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Special thanks to Nick for guiding us through the SEO process. He has been instrumental in getting our website up the Google rankings and as a result, our customer growth has been phenomenal. Great work!
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Working with First Page has been great! Shirlyn from the FP team is very prompt and professional. Most importantly, they deliver results! Recommendations and thumbs up!
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I’ve worked with First Page for about 6 months. The service is professional and I’ve seen increased sales and organic results. Shirlyn is prompt in her work and replies. She even did further research and recommendations for keywords. Thank you all.
Qi Xiang

Other social ads services offered by First Page.

Bespoke growth plans for your business

Facebook Ads

Facebook Ads

You’ll struggle to find a platform that allows your ads to scale and convert more effectively than Facebook Ads.



Planning for a B2B lead generation campaign? We can help you make inroads on the world’s top-most business platform.

YouTube Ads

YouTube Ads

As the number of web users consuming content through video format increases exponentially, YouTube Ads are a goldmine for your brand waiting to be tapped.

Our Recent Work Rolls-Royce

The luxury car marker was keen to penetrate the younger, high net worth demographic by rolling out car exhibitions across Asia. First Page was engaged to drive registrations and did we ever!

event registrations in 6 weeks
return Facebook marketing investment

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Instagram Ads New Zealand


Instagram ads can be a powerful asset for your business, offering a unique opportunity to connect with a big and engaged audience. As a platform with over a billion active users, Instagram ads provide a diverse demographic, making it an ideal space for businesses to increase their visibility and reach potential customers through Instagram advertising.

When you create Instagram ads, you can take advantage of various formats such as Instagram story ads, Instagram reels ads, and traditional in-feed ads. Each of these formats offers a different way to showcase your products or services, allowing for creative and engaging content that resonates with your target audience. Whether you’re a small local business in New Zealand or a larger enterprise, Instagram advertising can be tailored to meet your specific needs.

When it comes down to it, a well-planned Instagram advertising strategy can lead to BIG benefits for your business. By targeting specific demographics, interests, and behaviours, you can reach the people most likely to be interested in what you offer. What’s more, Instagram’s integration with Meta’s advertising platform allows for detailed performance tracking and analytics, helping you understand the effectiveness of your Instagram advertising campaigns and adjust your Instagram ads strategy accordingly.

Instagram advertising can definitely play a role in increasing your followers. By running targeted Instagram ads, you are promoting your products or services and levelling up your brand’s visibility on the platform. This visibility from Instagram ads is key to attracting new followers who are interested in what you offer.

When advertising on Instagram, you have the opportunity to reach a broader audience beyond your current followers. You can target specific demographics, interests, and behaviours, which means your ads are shown to users who are most likely to be interested in your content and, therefore, more likely to follow your account. Formats like Instagram story ads and Instagram reels ads are particularly effective.

It’s important to note that while Instagram advertising can help increase your followers, the quality of your content is important for keeping them. Frequent posting of engaging, relevant, and high-quality content is essential to keep your new followers gained from Instagram ads interested and engaged with your brand.

Instagram ads, when executed with a tailored Instagram advertising strategy, can be a powerful tool to increase your followers. The combination of targeted advertising and quality content can effectively grow your audience and level up your place on the platform.

Opting for First Page’s Instagram ads management services brings a range of benefits to your business. We get the full potential out of Instagram ads. Our expert services streamline and optimise your Instagram advertising campaigns, making sure they are effective and cost-efficient with a big ROI.

One of the biggest advantages of working with an Instagram ads manager is the expertise we offer in creating tailored Instagram advertising strategies. We understand that each business has unique goals and audiences. Our team specialises in building campaigns that connect with your target demographic, using formats like Instagram story ads, Instagram reels ads, and more traditional in-feed ads. This targeted approach helps maximise engagement and drive desired actions from Instagram ads.

Another benefit is our industry know-how in ad targeting, budget allocation, and performance tracking. We take the guesswork out of the process for you. This means your advertising budget is used optimally, reducing pointless spending on your Instagram advertising and increasing ROI.

What’s more, we work to keep ahead of the latest trends and algorithm changes on Instagram, making sure your campaigns remain relevant and effective. With First Page managing your Instagram ads, you can focus on your business.

Measuring the success of your Instagram advertising involves tracking metrics that align with your campaign goals. With tools like Instagram Ads Manager, you have access to a comprehensive set of analytics that can help assess the performance of your Instagram ads.

Key metrics to consider include engagement rate, which looks at likes, comments, and shares your Instagram advertising receives. This is important information for understanding how well your content resonates with your audience. Another important metric is reach and impressions, indicating how many people have seen your Instagram ads and how often.

Click-through rate (CTR) is also important, especially if driving traffic to a website is one of your goals. It shows the percentage of viewers who clicked on your Instagram ad after seeing it. Then there’s conversion rate, which measures how many clicks led to desired actions like purchases or sign-ups. It’s great for understanding the ROI of your Instagram advertising campaigns.

Cost per action (CPA) and return on ad spend (ROAS) are financial metrics that help in working out the cost-effectiveness of your Instagram ads. They indicate the amount spent to achieve specific actions and the financial return on your Instagram advertising cost.

Choosing between Google Ads and Instagram Ads depends on your business objectives and the audience you aim to reach. Both platforms offer unique advantages, and understanding these can help you make a decision.

Google Ads are more effective for reaching users who are actively searching for specific products or services. This search-based advertising can lead to higher conversion rates, as it targets individuals who want to purchase or learn more. Google Ads also offer a wide range of targeting options and formats, making them suitable for various business needs, from increasing website traffic to generating leads.

On the other hand, Instagram ads are ideal for building brand awareness and engaging with a younger, visually-driven audience. Instagram, with its emphasis on images and videos, provides a platform for creative and visually appealing ads. It’s effective for businesses in lifestyle, fashion, beauty, and other industries where visual content is important. Instagram advertising can be a powerful tool for storytelling, brand building, and engaging with your audience on a more personal level.

If you’re looking to level up brand awareness and engagement through visual content, Instagram ads would be the better choice.

To get the most out of your Instagram ad spend, it’s important to focus on several key areas. Firstly, clearly define your campaign objectives. Whether it’s increasing brand awareness, driving traffic to your website, or boosting sales, have a clear goal when tailoring your Instagram ads for maximum impact.

Targeting the right audience with Instagram advertising is also crucial. Use Instagram’s targeting options to reach specific demographics, interests, and behaviours with the likes of Instagram story ads. This makes sure your Instagram ads are shown to users most likely to be interested in your products or services.

Also, creating engaging and high-quality visual content is powerful on a visually-driven platform like Instagram. Your Instagram ads in your Instagram advertising campaign should stand out and capture the attention of users. This includes using high-resolution images, engaging videos, and eye-catching graphics. Also experiment with different ad formats. Instagram offers various formats such as Instagram story ads, in-feed ads, and Instagram reels ads.

Finally, use Instagram Ads Manager to track the performance of your campaigns. Regularly check key metrics like engagement rates, click-through rates, and conversion rates. This data will help you understand what’s working and what’s not.