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Your business is losing money and market share every day you’re not advertising on Instagram
If you’re a brand engaged in digital marketing and are not running campaign Instagram ads, you’re missing out on A LOT. The essence of online marketing is to go where your customers are and – uh – make them an offer they can’t refuse. With the reach and attention that Instagram commands, few online channels hold as much promise.
If you still hold the view that Instagram is a preserve of gastronomes and travel outfits, consider this:
- Over 2 billion businesses are now advertising on Instagram
- 90% of Instagram users follow at least one business
- 81% of Instagram users use the platform to research products and services
- 200 million Instagram users check at least one business profile each day
- 50% of users become more interested in a brand once they see an ad on the platform – image ads, Instragram story ads, carousel ads etc.
Instagram has been releasing business-centric features to support brands planning to add campaign Instagram ads to their marketing arsenal, transforming from a social network for sharing picture-perfect culinary delights and destination snaps to a platform that businesses in every industry can leverage to reach new customers and skyrocket their sales.