Have you noticed a sudden drop in your page rankings?

If so, your business may have been infringed with a Google penalty. These penalties can cause many problems for online businesses – with customers no longer being able to easily access or find your website on search engine results pages.

However, the experienced team at First Page can help with our Google penalty removal services. Our SEO professionals will put your business back on its path to success by generating an actionable recovery plan that avoids any future long-term issues.

Types of Google penalties.


A backlink profile is an essential element for high-quality SEO. However, some businesses try to boost their website’s rankings by using unnatural links to deceive the algorithm. This is why Google created the Penguin penalty – which searches for websites that contain bad links.


The introduction of Possum improved local search results by ensuring legitimate businesses that were sought after by customers in the local area reached the highest rankings. It also diversified results by reducing spam websites that could potentially reach a high rank.


Panda focuses on rewarding content that is of high-quality. Therefore, if your web page produces thin or duplicate content, with very short or basic information, then a Panda penalty may apply. Your website will also be penalised for heavy utilisation of keywords for the sole purpose of higher rankings.

Recover from Google Penalties by Avoiding Black Hat Tactics.

When it comes to SEO, there are two main approaches to take when generating growth – white hat and black hat tactics. While white hat refers to legitimate optimisation techniques used to create a positive user experience, black hat tactics break Google’s rules in hopes of achieving short-term goals.

This can include keyword stuffing, thin content, spam, and hidden links. Using any of these black hat tactics could result in an extensive Google penalty.

Types of Google penalties.

At First Page New Zealand, we use only white hat tactics to create SEO success for our clients. This is our promise to you as our Google penalty recovery services include producing keyword-rich content and implementing SEO strategies to help you rise in search rankings.

If you run a Google penalty check and realise you’ve been penalised, then team up with First Page New Zealand for a Google penalty assessment today.

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Google Penalty Recovery New Zealand


Receiving a Google penalty usually means that your website will disappear from Google search results, making it extremely hard for anyone to find your website. However, there are ways to recover from a Google penalty.

There are two main types of penalties: manual and algorithmic. Once you know what kind of penalty you’ve received, you can start taking steps to recover from it.

If you’ve received a manual penalty, you’ll need to submit a reconsideration request to Google. This is a formal process where you explain why your website should be reinstated.

If you’ve received an algorithmic penalty, you’ll need to make changes to your website to improve its quality. This can be a time-consuming process, but it’s worth it to get your website back in Google’s good graces.

There is no definitive answer to this question as the duration of a Google penalty can vary greatly depending on the severity of the offence and the steps taken by the website owner to correct the issue. However, in most cases, penalties will be lifted within a few weeks or months after the problem has been resolved.

If you have been hit with a Google penalty, it is important to take immediate action to correct the problem and avoid any further penalties. Once the issue has been resolved, you should submit a reconsideration request to Google in order to have the penalty lifted.

There are many factors that could result in a Google penalty. The most common reasons include:

  • Buying links or participating in link schemes in order to manipulate page rank
  • Keyword stuffing – repetitive use of keywords on a page in an attempt to artificially boost rankings
  • Creating doorway pages – pages created with the sole purpose of funnelling users to another page
  • Sneaky redirects – redirecting users to a different page than what was originally displayed in the search results
  • Abusive rich snippets – manipulating structured data markup to display incorrect or misleading information in the search results
  • Duplicate content – copying content from other websites and presenting it as your own

For manual penalties, the first step is to try and contact the person who issued the penalty. You can find contact information for the webspam team on Google’s website. Once you’ve got in touch, you can try to explain why you think the penalty is unjustified and ask for it to be removed.

Algorithmic penalties are more difficult to remove, as they’re automatically generated by Google’s algorithms. However, there are a few things you can do to try and improve your site’s ranking. These include:

  • Making sure your site is well-optimised for search engines
  • Building high-quality backlinks to your site
  • Creating fresh and relevant content

Penalty recovery services are offered by SEO agencies to help website owners recover from penalties imposed by Google. These services typically include a comprehensive audit of the website, identification of the issues that led to the penalty, and implementation of a plan to fix those issues. At First Page, we provide high-quality Google penalty recovery services that will ensure your website gets back to ranking on the first page of search result listings.

There are a few tell-tale signs that you may have received a Google penalty:

  • Your website traffic has suddenly decreased
  • You’ve been notified by Google that your site has been penalised
  • Your rankings have dropped for certain keywords

If you think you’ve received a Google penalty, the first thing you should do is check your Google Search Console account and Google webmaster tools for any manual penalties.

If you don’t see any listed, it’s possible that you’ve received an algorithmic penalty. Algorithmic penalties are usually the result of a change in Google’s ranking algorithm and can be much harder to recover from.