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Hubspot automation should complement your marketing efforts, NOT replace them.
While Hubspot automation can streamline and optimise certain elements of the customer journey, it can’t make up your entire marketing strategy.
We know that it’s tempting to rely on marketing automation software to do all of your heavy lifting for you, but the truth is that no software can (or should) entirely replace your own creativity, strategic thinking, and the personal touch of your marketing efforts.
After all, variety is the spice of life (and marketing). Mixing up your marketing campaigns with a combination of manual techniques and digital automation will ensure maximum effectiveness.
Hubspot can handle many of the repetitive tasks for you and keep your contacts organised, but where it really shines is as a complement to all the other work you’re already doing.
For example, advertising campaigns require important creative decisions and skills that automated marketing simply can’t do for you. Sure, Hubspot automation automatically tracks your ads and provide data, but it’s not going to actually create those ads for you.
By all means, give Hubspot a try – but remember to consider it as an added bonus, not a substitute for all of your important marketing processes.
Contact us today for the inside scoop on Hubspot marketing!