New Zealand’s top SEM agency, ready to boost your revenue.

New Zealand’s top SEM agency, ready to boost your revenue.

When it comes to search engine marketing, there’s a good reason that First Page is New Zealand’s top SEM agency. We’ve been doing SEM marketing for a long time, and we’re ready to bring our expertise and experience to your business if it’s an increase in revenue that you’re looking for. So, what is it that makes us the top SEM agency in New Zealand? Well, to start, our approach to SEM is both strategic and results-driven. We understand that the landscape of search engine advertising is ever-evolving, and staying ahead of the curve is key to ensuring the success of our clients.

That’s not all. Our team at First Page is composed of SEM experts who specialise in crafting and executing search engine marketing strategies that are tailor-made for your business. We don’t just focus on driving any traffic to your website; we concentrate on attracting the right kind of traffic – potential customers who are most likely to convert. Whether it’s through Google AdsBing Ads, or other search engine platforms, our aim with search engine marketing is to maximise your visibility in a way that aligns with your business goals.

Across New Zealand, we’ve helped businesses of all sizes and industries to level up their online presence and boost their revenue through effective SEM advertising. It’s an SEM process that involves a deep dive into understanding your market, your competition, and your target audience. This forms the foundation of an SEM strategy that includes both SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising to achieve the best results. Our SEM advertising services are about getting you to the top of search results and keeping you there. Our ongoing management makes sure your SEM efforts are always targeted and turned on to bring you your best ROI.

First page office

Results-driven search engine marketing, whether it’s local or international.

First page office

Whether it’s search engine marketing Auckland specific you’re looking for, or a wider reach you want, First Page has the tools to make it happen. Our approach to search engine marketing (SEM) is results-driven, focusing on achieving sky high outcomes, whether your target is local or spans across borders. As a leading SEM agency, we understand the needs of both local and global markets, tailoring our SEM advertising strategies to suit your unique business goals. It comes from years of SEM experience and know-how, expanding the reach of countless clients.

That expertise in SEM marketing means we can create campaigns that resonate with your target audience, no matter where they are. For local businesses in Auckland, we specialise in geo-targeting and local SEO marketing tactics to attract customers in your area. This local focus for SEM advertising is important for businesses that rely on nearby customers and want to increase their local footprint. On the other hand, if your search engine advertising aim is to expand your reach nationwide or internationally, we have the experience and know-how to scale your SEM efforts. Adapting to different languages, interests, and search behaviours is all part of what we do.

Whether you’re focusing on Auckland or aiming for a global presence, don’t limit your reach. Our results-driven approach to search engine marketing means we’re not just focused on getting you clicks; we’re committed to getting you the local and international clicks and engagement that lead to real business growth. With the First Page team’s SEM expertise and strategic approach, make sure your investment in SEM marketing brings you closer than ever to achieving your business objectives.

Our Recent Work Amway

We developed and executed an integrated digital strategy comprising of multiple paid media channels & SEO and here are the results:

return on marketing spend within 6 months

Our roadmap of results is easier to follow than
Leo Dicaprio’s love life

First Page


Comprehensive digital audit

We're a practical, data-driven SEM agency that delves into the crux to understand how your digital marketing channels are faring. With the aid of our proprietary tech, our SEM team will perform an SEM audit on what's working and use keyword research to identify buried opportunity troves that could be exploited.

First Page


No fluff, bulletproof growth strategy

Our SEM team will develop and implement an SEM strategy to target keywords tailored strictly for your brand. A meticulous battle plan, this SEM strategy is scalable and refined to hit your most ambitious targets.

First Page


Judge us by our results

We're a digital marketing agency obsessed with results; high-performance results. This is why the only language we understand is exceptional ROI. We'll measure and monitor your growth keenly to ensure all KPI's are surpassed.

SEM advertising that is tailored to your business.

Every business is different. If it was as easy as copying and pasting an SEM strategy that works for everyone, we’d be out of a job. It’s more complex than that… much more. Every SEM advertising strategy needs to be tailored to a business’s specific goals, needs, and their branding. You don’t want SEM marketing out there that sounds like a completely different business is talking. You also don’t want search engine advertising that is so boutique that it lacks the oomph required to get things moving.

First Page is an SEM marketing agency with the know-how and experience in building an SEM campaign that is tailored but powerful, unique but search engine ready. We take the time to understand your business, including its goals, its brand, its products and your current strategies, SEM-related or otherwise. Then, we pop the hood and take a look at the analytics for your business, such as website and ad performance. All of that combined with your passions and motivations feeds directly into an SEM advertising strategy that stands out the way your business does.

No business owner wants to feel as though they’ve invested their money in an SEM agency that has made things worse or missed the mark. If you’re looking for an SEM marketing agency that doesn’t sacrifice your brand for performance, but can still achieve the results you need and want with a tailored search engine marketing approach, then reach out to the First Page team today. We’re a team of premier search engine marketing specialists who take the time to get things right. We’re a partner you can trust and the experts who can bring you results.

First Page
Generated over $3.8+ billion
in sales for our clients
First Page
500+ Google reviews globally
with a 4.9/5 rating
First Page
Won 14 digital awards
and counting

This is our Kanye West section.
The one where we tell you how good we are.

“ They continually exceeded expectations! First Page is responsive, and they are always available to answer questions. Professionalism is a hallmark of their work. ”

Zoe - Product Manager

“ Team First Page has extensive experience which enables them to understand our business needs and goals. They are highly responsive and accommodating. ”

EricaHead of Marketing

“ Right from the moment we signed them on, they've been simply fantastic. A brilliant team led by really warm and friendly people. They are always ready to help, however basic the questions be. ”

SahilAssistant Digital Marketing Manager

Why we’re marriage material

First Page

Transparent, in-depth online reporting with actionable insights and recommendations.

First Page

Nothing is outsourced overseas. We employ 170+ in-house performance marketers, SEO technicians, developers and social media specialists in our Melbourne office.

First Page

All members of our execution & account servicing teams are Google Black Belt Certified.

First Page

Unbeatable quarterly performance milestones.

First Page

We are a Google “Premier Partner”, which means as of June 2021 - only 3% of all global agencies will maintain this title - we are one of them.

First Page

Your campaign builds, research and data are yours to keep.

While Another SEM Agency Might Take Shortcuts, First Page Will Only Give You the Best

While Another SEM Agency Might Take Shortcuts, First Page Will Only Give You the Best

Too many search engine marketing agencies these days rely on shortcuts and loopholes to trick their clients into thinking they are doing good by them.

First Page takes a different, more ethical approach.

Our robust team of industry professionals have spent years learning the ropes of all things digital marketing and have a burning desire to keep building on our skills. So, we don’t need to take shortcuts because we trust in our abilities and our clients trust us too. It’s no wonder that small businesses and Fortune 500 companies alike choose First Page.

From start-ups to Fortune 500 companies, we work with brands to grow their revenue.

We work with great brands of all sizes We work with great brands of all sizes

Hurry! Limited spots available

Claim your 100% free 'REVENUE GROWTH',
strategy session valued at $4,200.

We'll share bulletproof social media marketing tips that will dramatically increase your website traffic
and revenue, even during these tough economic times. 🌟🌟🌟🌟🌟️

Claim my Free Growth Session

We service the whole
of New Zealand!

Search Engine Marketing New Zealand

An overview of SEM services

Search Engine Marketing (SEM) is a powerful digital marketing strategy focused on promoting websites and businesses by increasing their visibility in search engine results pages (SERPs). It’s a comprehensive approach that involves various tactics to drive more traffic and improve online visibility.

One of the main parts of SEM is Pay-Per-Click (PPC) advertising. In PPC SEM campaigns, advertisers bid on specific keywords relevant to their products or services. When a user searches for those keywords, the ads appear at the top of the search results. Businesses pay a fee each time someone clicks on their SEM ad, hence the name “pay-per-click.” This SEM advertising approach allows businesses to get immediate visibility and control over their ad spend.

Search engine marketing also includes organic search engine optimisation (SEO) efforts. While PPC delivers immediate results, SEO involves optimising your website’s content and structure to rank higher in organic (non-paid) search results. This long-term strategy can lead to sustainable, cost-effective traffic growth.

For effective search engine advertising, it requires ongoing monitoring, optimisation, and adjustment to achieve the best results. Successful SEM campaigns involve thorough keyword research, ad creation, landing page optimisation, and performance tracking. SEM agencies like First Page specialise in managing these aspects to help businesses achieve their online marketing goals.

Search Engine Marketing (SEM) is an important part of modern digital marketing strategies, and it offers several reasons for businesses to use its power.

Search engine marketing delivers immediate visibility on search engine results pages (SERPs), making sure that your ads are displayed when potential customers search for relevant keywords. This prime position increases the chances of attracting clicks and potential conversions.

Another one of search engine marketing’s standout features is its precise targeting capabilities. You can tailor SEM campaigns to specific demographics, locations, and even specific times of the day when your target audience is most active online. This level of SEM advertising customisation means an efficient use of your advertising budget, reaching the most relevant prospects.

Did we mention it’s fast? SEM offers quick results compared to some other marketing methods. Search engine marketing can generate instant traffic to your website, making it particularly useful for promoting time-sensitive offers, events, or product launches.

SEM also provides strong analytics and tracking tools. Real-time SEM performance data allows you to measure the effectiveness of your search engine advertising campaigns, gain insights into which keywords and ads are performing best, and make data-driven decisions to optimise your SEM strategies for a better return on investment (ROI).

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are both important components of digital marketing, but they differ in their approaches and objectives.

Search engine marketing revolves around paid advertising. It involves creating and running ads on search engines like Google PPC, where businesses bid on specific keywords. When a user searches for a keyword that matches one of your bids, your SEM ad may appear at the top of the search results. You pay for each click (Pay-Per-Click or PPC) or impression (Cost-Per-Mille or CPM) your ad receives. Search engine advertising offers immediate visibility, and you have full control over your ad’s placement and targeting.

On the other hand, SEO is an organic strategy that focuses on optimising your website to rank higher in the natural, non-paid search results. SEO efforts aim to improve the quality and relevance of your website’s content, structure, and overall user experience. This can lead to higher rankings over time. SEO doesn’t involve paying for each click, but it requires ongoing efforts to maintain and improve rankings. It provides long-term benefits and often results in organic, unpaid traffic.

Yes, it is possible for individuals or businesses to manage their own Search Engine Marketing (SEM) campaigns, but it comes with some important considerations. SEM requires a good understanding of the advertising platforms, keyword research, ad creation, and campaign optimisation.

To get started with SEM, you’ll need to choose an advertising platform, such as Google Ads or Bing Advertising, and create an account. Then, you can research relevant keywords and set up your search engine marketing campaigns, ad groups, and ads. You’ll also need to determine your SEM budget and bidding strategy.

While managing your SEM campaigns independently can initially save on agency fees, it can be time-consuming and challenging to achieve results without experience. SEM platforms are complex, and competition for keywords can be fierce. Effective keyword research, SEM ad targeting, and ongoing optimisation are crucial for success.

Working with an experienced SEM agency like FirstPage can offer advantages. We have the expertise to identify the most effective keywords, create compelling ads, and optimise search engine marketing campaigns to maximise your return on investment (ROI). We also stay updated with the latest industry trends and changes in advertising platforms, ensuring your campaigns remain effective.

The timeline for seeing results from Search Engine Marketing (SEM) can vary depending on a few factors. SEM is known for its ability to deliver quick and measurable results, but the exact timing can differ from one campaign to another.

In some cases, you may start to see initial results from search engine marketing within a matter of days or weeks. For instance, if you’re running a Google Ads campaign and your SEM ads are well-optimised for high-intent keywords, you may begin receiving clicks and traffic shortly after launching your campaign.

However, achieving significant and consistent results with search engine advertising typically takes more time and ongoing effort. It often involves refining your campaign strategy, conducting keyword research, optimising SEM ad copy, and adjusting SEM bidding strategies based on performance data. Over a few months, as you gather more data and continue to optimise your campaigns, you can expect to see improved results in terms of click-through rates, conversions, and return on investment.

To get the best results from your SEM campaigns, work with the reputable team at this premier SEM agency who can provide you with a customised strategy, ongoing optimisation, and clear reporting to help you achieve your goals.

Creating a successful Search Engine Marketing (SEM) strategy requires careful planning and execution. Here are some key tips to help you develop an effective SEM strategy:

Keyword Research: Start by conducting thorough keyword research to identify the most relevant and high-performing keywords for your business. Focus on keywords that align with your products or services and have a good search volume.

Landing Page Optimization: Ensure that the landing pages linked to your ads are well-designed, user-friendly, and optimised for conversions. They should provide a seamless and relevant experience for visitors.

Budget Allocation: Set a realistic budget for your search engine marketing campaigns and allocate it strategically across different keywords, ad groups, and campaigns. Regularly monitor your budget and adjust it as needed based on performance.

Competitor Analysis: Keep an eye on your competitors’ SEM efforts. Analyse their keywords, ad copy, and landing pages to gain insights and identify areas where you can differentiate yourself.

Regular Monitoring and Optimization: SEM requires constant monitoring and adjustments. Regularly review campaign performance, make data-driven decisions, and refine your strategy based on what works best.

Knowing the effectiveness of your Search Engine Marketing (SEM) campaign is important to ensure that your advertising efforts are generating the desired results. Here are some key indicators to help you determine if your SEM campaign is working:

Click-Through Rate (CTR) measures the percentage of users who click on your ads after viewing them. A higher CTR typically indicates that your SEM ad copy and targeting are resonating with your audience. Monitor this metric to gauge the initial appeal of your ads.

The conversion rate measures the percentage of users who take the desired action on your website, such as making a purchase, signing up, or filling out a contact form. A higher conversion rate indicates that your landing page and search engine marketing ad content are effective at driving user actions.

Return on Investment (ROI) is another important metric that tells you the profitability of your SEM campaign. It calculates the revenue generated compared to the advertising costs. A positive ROI indicates that your campaign is delivering a return on your investment.

Regularly reviewing these key performance indicators (KPIs) and making data-driven adjustments will help you gauge the success of your SEM campaign.