Raise Your Revenue Through the Roof With New Zealand's Top SEM Agency

Raise Your Revenue Through the Roof With New Zealand's Top SEM Agency

We know you deserve the best, so why not choose New Zealand’s top agency for all your SEM marketing needs?

We have helped countless companies grow their revenue to amounts they never knew were possible, and we want to do the same for you. Don’t believe us? We’ve got the stats to prove it.

We have given our clients over $3.8 billion in sales, and our hard work hasn’t gone unnoticed – helping us win over a dozen prestigious digital marketing awards. Our wins aren’t limited to New Zealand either – First Page is APAC’s highest-rated digital marketing agency!

We don’t take this title lightly and instead do everything in our power to ensure our marketing efforts are always top-notch. We know what it takes to get a brand to shine on search engines, so choosing First Page as your SEM agency is the best choice you could make for your business.

First page office

We're A Results-Driven SEM Agency That Can Give You the ROI You Want

First page office

At First Page, we aren’t about giving our clients empty promises we can’t keep. Our skilled search engine marketing team is equipped with the industry experience and state-of-the-art technology to deliver success.

We can give you an ROI that others can’t and if that’s not enough to convince you, you’d be pleased to know that you don’t even have to pay us if we aren’t giving you the results you asked for. That’s right. Not one cent.

With our next meal literally on the line, our team will work tirelessly to ensure our clients are satisfied and get a positive ROI.

Our Recent Work Amway

We developed and executed an integrated digital strategy comprising of multiple paid media channels & SEO and here are the results:

return on marketing spend within 6 months

Our roadmap of results is easier to follow than
Leo Dicaprio’s love life

First Page


Comprehensive digital audit

We're a practical, data-driven SEM agency that delves into the crux to understand how your digital marketing channels are faring. With the aid of our proprietary tech, our SEM team will perform an SEM audit on what's working and use keyword research to identify buried opportunity troves that could be exploited.

First Page


No fluff, bulletproof growth strategy

Our SEM team will develop and implement an SEM strategy to target keywords tailored strictly for your brand. A meticulous battle plan, this SEM strategy is scalable and refined to hit your most ambitious targets.

First Page


Judge us by our results

We're a digital marketing agency obsessed with results; high-performance results. This is why the only language we understand is exceptional ROI. We'll measure and monitor your growth keenly to ensure all KPI's are surpassed.

The First Page engine is powered by our proprietary technology - SENTR™

SENTR™ is the system that distinguishes First Page from other second-rate agencies. It was designed with your needs in mind. SENTR™ will help you…

  • Keep track of your campaign’s progress at all times.
  • Your results are simple to obtain and comprehend.
  • Keep up with the most recent technological advancements.
  • Spend less time communicating with others.
  • On a daily basis, competitive intelligence.
First Page
Generated over $3.8+ billion
in sales for our clients
First Page
500+ Google reviews globally
with a 4.9/5 rating
First Page
Won 14 digital awards
and counting

This is our Kanye West section.
The one where we tell you how good we are.

“ They continually exceeded expectations! First Page is responsive, and they are always available to answer questions. Professionalism is a hallmark of their work. ”

Zoe - Product Manager

“ Team First Page has extensive experience which enables them to understand our business needs and goals. They are highly responsive and accommodating. ”

EricaHead of Marketing

“ Right from the moment we signed them on, they've been simply fantastic. A brilliant team led by really warm and friendly people. They are always ready to help, however basic the questions be. ”

SahilAssistant Digital Marketing Manager

Why we’re marriage material

First Page

Transparent, in-depth online reporting with actionable insights and recommendations.

First Page

Nothing is outsourced overseas. We employ 170+ in-house performance marketers, SEO technicians, developers and social media specialists in our Melbourne office.

First Page

All members of our execution & account servicing teams are Google Black Belt Certified.

First Page

Unbeatable quarterly performance milestones.

First Page

We are a Google “Premier Partner”, which means as of June 2021 - only 3% of all global agencies will maintain this title - we are one of them.

First Page

Your campaign builds, research and data are yours to keep.

While Another SEM Agency Might Take Shortcuts, First Page Will Only Give You the Best

While Another SEM Agency Might Take Shortcuts, First Page Will Only Give You the Best

Too many search engine marketing agencies these days rely on shortcuts and loopholes to trick their clients into thinking they are doing good by them.

First Page takes a different, more ethical approach.

Our robust team of industry professionals have spent years learning the ropes of all things digital marketing and have a burning desire to keep building on our skills. So, we don’t need to take shortcuts because we trust in our abilities and our clients trust us too. It’s no wonder that small businesses and Fortune 500 companies alike choose First Page.

From start-ups to Fortune 500 companies, we work with brands to grow their revenue.

We work with great brands of all sizes We work with great brands of all sizes

Claim your 100% free REVENUE GROWTH strategy session with a seasoned digital strategist valued at $2000.

We outline foolproof strategies for significantly increasing website traffic and revenue, even in difficult economic times.

Hurry! There are only a few open spots.


We service the whole
of New Zealand!

Search Engine Marketing New Zealand

An overview of SEM services

Search engine marketing (SEM) is a form of digital marketing that involves improving the visibility of a website in search engine results pages (SERPs).

This can be done through paid listings, which appear at the top of the SERP, or through organic methods such as SEO which aims to improve a website’s ranking through on-page and off-page techniques.

Regardless of if you choose google ads or SEO, the overarching goal of SEM advertising is to increase the visibility of a website to generate more traffic and ultimately convert more leads into sales.

SEM enables you to increase the visibility of your website and products on a search engine results page, which can increase lead generation by attracting more traffic to your site. And with more traffic comes more customers exploring your site and increasing your sales.

SEM can be an efficient and cost-effective marketing strategy with a high return on investment (ROI), ensuring that your ads are seen by potential customers who are most likely to convert into paying clients.

The difference between SEM and SEO is often confused and rarely understood, but we’re here to clear a few things up.


SEO is actually one part of SEM, with the other being PPC ads. An SEO strategy requires comprehensive keyword research before finally incorporating them into your content to boost search engine rankings. It takes time to increase search engine rankings, so results are often slow and constant modifications need to be made over time.

If you choose the PPC aspect of SEM, you can raise your website’s ranking a lot quicker as you are essentially paying for the traffic.


Unlike PPC ads, SEO is, in theory, a free SEM method because you aren’t paying for clicks. However, in reality, it will cost money in labour to conduct the thorough keyword research required for an effective SEO campaign.


When deciding between PPC ads and SEO, you might consider that audience targeting is easier with PPC ads because it can be done automatically in the ads manager. With SEO, on the other hand, more time will be spent on keyword research to ensure the ad aligns with the target audience’s demographics and interests.

There is no one fixed price for a search engine marketing campaign because each ad will be different to suit your business objectives, campaign duration and search advertising budget.

Once you decide you are going to run an SEM campaign, you will need to decide whether you run a PPC or SEO campaign, factoring in their pros and cons, as well as price.

If you choose a PPC ad, for example, the amount you spend can vary based on the keywords you want to rank for and their associated cost per click.

The cost will also vary based on which search marketing agency you pick, as each company will have their own rates.

Cheap isn’t good when it comes to search engine marketing. We recommend choosing a trusted SEM marketing agency like First Page so you can make the most of your budget.

How you run a search engine marketing campaign will depend on if you choose SEO or PPC ads.

Either way, you’d have to consider the audience you are targeting and make sure your SEM efforts appeal to them.

If you choose the SEO route, the keyword research phase is especially important as you aren’t paying a search engine to instantly boost your rankings. If you go with PPC ads, the keyword bidding process is an essential step to secure ad placement in search engine results pages (SERPs),

Write compelling copy so that your audience actually wants to click on your site and learn more.

In addition to making it easy to read, you also want to make your website visually appealing and a breeze to navigate through. Once you actually get traffic to your site, the goal is to make it as easy as possible for the user to continue and make a purchase.

All your PPC ads should work to complement your website so that you have a coherent message attached to your brand. This will enhance your brand identity and make people remember your company over others.

Finally, you need to monitor your progress to see if your NZ search engine marketing efforts are working. The more frequently you do this, the quicker you can make improvements to ensure you’re always set for success.

Absolutely. But just because you can, doesn’t always mean you should. There are a lot of important decisions that need to be made when creating a search engine marketing (SEM) campaign – right from the first step of deciding between SEO and PPC ads.

Why not take some of that burden away and offload the task to the professionals at First Page? With years of industry experience under our belt, our team knows all the tips and tricks to creating an effective SEM campaign.

No matter if you pick SEO or PPC ads, we can turn your dreams into reality and have your page ranking higher than ever before on search engines.

The time it takes for search engine marketing in New Zealand to take effect can vary greatly between SEO and PPC ads.

Since SEO is a purely organic marketing strategy, it will take longer before you see any difference in your search engine rankings. However, it can be a cost-effective method in the long run.

SEM will take less time to show results but you might need a high search advertising budget if you are bidding on very popular keywords.

When choosing your SEM agency in New Zealand, you should choose a reputable company that has a proven track record of success.

While choosing the cheapest company might look good on paper, in reality, the price will often reflect the quality of marketing efforts.

In such a competitive industry, many marketing agencies will use easy shortcuts to artificially boost rankings, which will only hurt your business in the long run.

A strong SEM strategy requires a thorough understanding of your audience and what it takes to get them to click. Create copy and visuals that will allow users to have a positive experience with your business.

Having a good grasp on keywords through keyword research and bidding will help ensure you are using the right keywords in the right way so you can maximise your return.

What’s working today won’t always work tomorrow. You need to be open to change and modify your strategy accordingly so you don’t lag behind competitors.

You will know that your SEM campaign is working if you start to see a change in your website’s search engine rankings. Most marketing platforms will also allow you to look at conversion rates, website clicks and more.

And if you choose First Page, you’ll have an additional way to stay in the loop with our state-of-the-art task management platform called SENTR, which is exclusively available to our team and clients.