Where you might have seen us.

Where you might have seen First Page Australia - Forbes, Entrepreneur, Business Insider, Yahoo News, The Age, The Financial Review etc Where you might have seen First Page Australia - Forbes, Entrepreneur, Business Insider, Yahoo News, The Age, The Financial Review etc Where you might have seen First Page Australia - Forbes, Entrepreneur, Business Insider, Yahoo News, The Age, The Financial Review etc

The game changer you need is YouTube advertising.

YouTube advertising is a gamer changer, offering businesses a powerful platform to reach and engage with customers. It has a BIG audience and diverse content. We think every business out there should be considering YouTube ads. Why?… Well, YouTube ads provide a unique opportunity to connect with viewers in a way that’s both dynamic and impactful. Whether it’s through engaging YouTube video ads or strategically placed display ads, YouTube marketing lets businesses tell their story, showcase their products, and drive meaningful engagement online.

It goes beyond that though. The biggest strength of YouTube advertising lies in its huge audience base and the varied content consumption habits of its users. This allows businesses to target their YouTube video ads to specific demographics, interests, and behaviours, making sure that their message reaches the right people. It can be easier said than done though. That’s where we come in. The First Page team has the skills and knowledge to take your advertising on Youtube to the next level. With years of experience in social media and YouTube marketing and a deep understanding of the Google Ads YouTube offers, we know how to create Youtube ad campaigns that capture attention and convert viewers into customers.

How do we do it? Our YouTube advertising approach involves a detailed analysis of your brand and audience, letting us tailor your YouTube video advertising strategy to line up with your business goals. We consider factors like YouTube advertising rates, the most effective YouTube ad formats for your message, and the best targeting settings. This detailed planning means every dollar of your YouTube ads cost contributes to your business growth. With First Page YouTube marketing, you’re getting a partner who is committed to your success. Trust us to stay on top of the latest trends in YouTube advertising, so you can focus on your business.

A tailored YouTube ad strategy for a BIG return on investment.

Trust us, a one-size-fits-all approach simply doesn’t work, especially for YouTube advertising. That’s why First Page works to create a tailored YouTube ad strategy for each and every business. We recognise that your business is different, with its unique audience, goals, and brand story. When it comes to advertising on YouTube, we embrace that from the get go, creating a custom YouTube video advertising strategy that aligns with your business’s specific needs. At First Page, the YouTube ads process begins with a deep dive into what makes your business tick.

What does that look like? We take the time to understand your products and services, your target audience, and your market position. We use that to craft a YouTube ad strategy that speaks with your brand voice. You won’t be left wondering where your brand got to. Through engaging video content, strategic YouTube ad placements, and leveraging the Google Ads YouTube offers, we tailor every part of your YouTube ads campaign for maximum impact. Along the way we also consider factors such as YouTube advertising costs, the most effective types of YouTube video ads for your message, and your desired audience.

Then, we work to take it a step further. From YouTube ad creation to ongoing management, we make sure that every step of the YouTube marketing process is handled by experts. Our goal is to create YouTube advertising campaigns that reach a wide audience but also drive ongoing conversions into the future. For you and your business, that might be increasing website traffic, boosting sales, or increasing brand awareness. With First Page, you get a YouTube advertising partner who knows the importance of a tailored strategy and ongoing support. We’ll make sure your YouTube marketing efforts are as unique as your business, leading to BIG results and a BIG ROI.

See what our clients are saying.

Five Stars Five Stars Five Stars Five Stars Five Stars
After meeting different SEO agents, First Page is still our go-to agency. Their Senior Digital Strategist, Angela provided us with a lot of insights and recommendations for our company. Very satisfied with their friendly yet professional service. Highly recommend!
EDWARD FINCH
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If you are looking for a competent SEO company, I would highly recommend First Page. Jim and Derek have been quite understanding in finding out our business's needs. Our rankings have improved significantly!
YS Y
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Shirlyn has been very dedicated and helpful in our SEO campaign. Apart from understanding our business needs, they boosted our SEO ranking significantly. Their team was willing to go the extra mile in promoting and updating us on suggestions to further improve our online image.
Liew Youxun
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First Page has done a fantastic job with our SEO campaign. Their team are great at what they do and have been thorough in ensuring that our keywords are fully optimised to yield Page 1 results.
Insworld Institute
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Gary has been very helpful in our SEO campaign since day 1. He never fails to constantly update us on our progress and provide resolutions. He definitely deserves 10 stars instead of 5 stars! Good job Gary!
TMH
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Cherlyn has been my Digital Campaign Manager for almost 3 years. She is responsive and knowledgeable about digital strategies. Considering my industry is highly competitive online, I have seen the amount of hard work she and her team have put into improving 
my website traffic.
SAMUEL C

Other social ads services offered by First Page.

Bespoke growth plans for your business

Facebook Ads

Facebook Ads

Facebook Ads are highly scalable and promise some of the best conversion you’ll find. IF executed right. Enjoy the highest-converting campaigns with us running your Facebook marketing.

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Instagram Ads

Instagram Ads

Are you marketing on Instagram? How is your success rate exactly? Remove the guesswork out of your advertising and enjoy unprecedented returns with our highly-targeted Instagram Ads.

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LinkedIn

LinkedIn

Marketing on the world’s largest professional network can be a bit of a hit-and-miss. When it comes to driving engagement on this important B2B platform, you simply can neither afford to gamble, nor risk tarnishing your brand in the process.

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YouTube Ads New Zealand

FAQ's

YouTube ads are a form of digital advertising that lets businesses showcase their products and services on one of the world’s largest video platforms. YouTube ads can appear in different formats, targeting YouTube’s massive and diverse audience.

One popular format is in-stream YouTube ads, which play before, during, or after other videos on YouTube. Viewers often have the option to skip these YouTube ads after the first few seconds. Another format is non-skippable in-stream YouTube ads, which viewers must watch before accessing their desired content. There are also bumper YouTube ads, short, non-skippable YouTube ads lasting up to six seconds, ideal for driving brand awareness with a concise message.

The cost of advertising on YouTube varies, depending on factors like YouTube ad format, targeting options, and competition for YouTube ad space. YouTube’s advertising rates are generally based on a pay-per-click or pay-per-view model, managed through Google Ads YouTube.

YouTube video advertising can be a powerful tool for businesses due to YouTube’s big reach and the engaging nature of video content. With the right strategy, YouTube ads can significantly enhance your brand’s online presence, drive traffic, and increase conversions.

YouTube advertising works by allowing businesses to place ads within the platform’s huge range of video content, reaching potential customers. This process involves a few steps, all managed through the Google Ads platform, which is integrated with YouTube ads.

Firstly, businesses choose the type of YouTube ad they want to run. YouTube offers different ad formats, including skippable and non-skippable in-stream YouTube ads, display ads, overlay ads, and video discovery YouTube ads. Each type serves different marketing purposes, from building brand awareness to driving website traffic.

Targeting is the next important step. YouTube advertising allows for precise targeting based on demographics, interests, consumer behaviours, and even specific keywords searched on YouTube. This makes sure that Youtube ads are shown to a relevant audience, increasing the effectiveness of your YouTube advertising campaign.

Once the campaign is live, advertisers can track performance using YouTube’s analytics tools. These insights help in understanding the impact of the YouTube ads you’re running and making data-driven decisions to optimise future campaigns.

Overall, YouTube advertising works by combining various ad formats with precise targeting and performance tracking, all within the Google Ads platform, making it a versatile and effective option for digital marketing.

YouTube ads offer a lot of benefits that make them an attractive option for digital advertising. One of the main advantages is the platform’s BIG reach. YouTube is one of the largest search engines and most visited sites worldwide similar to Facebook and Instagram, providing access to a diverse audience. This makes it a perfect platform for increasing brand visibility and reaching potential customers across different demographics.

Another significant benefit is the engaging nature of Youtube video advertising content. YouTube ads, being video-based, allow for creative and compelling storytelling. This can lead to higher engagement rates compared to other forms of digital advertising, as Youtube video ads can capture and retain viewers’ attention more effectively.

Targeting options on YouTube are also a key advantage. You can tailor your YouTube ads to specific audiences based on demographics, interests, viewing behaviours, and even specific keywords. This precise targeting means that your YouTube ads are shown to users most likely to be interested in your products or services, increasing the relevance and effectiveness of your campaigns.

YouTube advertising also offers flexibility in terms of cost. The platform uses a cost-per-view (CPV) or cost-per-click (CPC) model, allowing businesses to control their advertising spend. This flexibility makes YouTube ads accessible for businesses of all sizes.

YouTube ads can be a valuable tool for a wide range of businesses, thanks to the platform’s diverse audience and flexible advertising options. YouTube advertising is particularly great for businesses looking to use the power of video content to engage with their audience, similar to TikTok.

Businesses that can benefit the most from YouTube ads include those in the e-commerce, technology, entertainment, education, and lifestyle sectors. E-commerce businesses can use YouTube ads to showcase products through demonstrations and customer testimonials. Technology companies can explain complex products or services through informative videos. The entertainment industry can promote movies, shows, music, and events to a broad audience through YouTube advertising

Educational institutions and online learning platforms can also use YouTube ads to reach students and professionals looking to enhance their skills. Lifestyle brands, including fitness, fashion, and beauty, can create engaging YouTube ad content that connects with their target demographic.

They’re a powerful tool all round for businesses of different sizes. Small businesses can use YouTube ads to reach a broader audience without a significant investment, while larger companies can create extensive campaigns to reinforce their brand presence.

YouTube offers a range of YouTube ads to cater to different advertising needs and goals. One common type is Skippable In-Stream YouTube Ads, which viewers can skip after five seconds. These YouTube ads are displayed before, during, or after other videos on YouTube, and are ideal for longer messages and storytelling.

Non-Skippable In-Stream YouTube Ads are another type, which viewers must watch before they can view their main video. These ads are typically up to 15-20 seconds long and are suitable for delivering clear, impactful messages. Bumper Youtube Ads are a shorter version, lasting up to six seconds, and cannot be skipped. They are effective for reaching a broad audience with a brief, memorable message.

Display YouTube Ads appear to the right of a feature video and above the video suggestions list. These YouTube ads are visible on desktops and can be a good option for more traditional, image-based YouTube advertising. Overlay YouTube Ads are semi-transparent and show up at the bottom of a video. They’re less intrusive and can be an effective way of driving traffic to your website. Lastly, Sponsored Cards display content relevant to the video, such as products featured in the video.

Getting started with YouTube ads involves a few key steps. First, you need a Google Ads account, as YouTube ads are managed through this platform. Once you have your account set up, you can begin the process of creating your YouTube advertising campaign.

The next step is to define your YouTube advertising goals. Whether you want to increase brand awareness, drive traffic to your website, or boost sales, having clear objectives will help guide your campaign strategy. Based on your goals, you can then select the appropriate type of YouTube ad format, such as in-stream ads, bumper ads, or display ads.

After selecting your YouTube ad format, you’ll need to create your ad content. This involves producing a video that’s engaging, on-brand, and tailored to your target audience. The YouTube ad video should align with the message you want to convey and the action you want viewers to take. Targeting your audience is another important part of the process. YouTube and Google Ads offer robust targeting options based on demographics, interests, search history, and more. This makes sure your YouTube ads are shown to the most relevant audience.

Once your campaign is live, it’s important to monitor its performance and make adjustments as needed. Using YouTube’s analytics and Google Ads’ reporting tools, you can track the success of your YouTube ads and optimise them for better results.

To see if your YouTube ads are effective, there are a few key performance indicators you should monitor. These metrics will help you know the success of your YouTube advertising efforts and guide you in making adjustments.

Firstly, view count and reach are important metrics. They indicate how many people have seen your YouTube ad and how widely it’s being shared. A high view count and reach suggest good visibility of your YouTube ad among your target audience.

Engagement metrics, such as likes, shares, comments, and the click-through rate (CTR), are also important. A high CTR means that your YouTube ad is compelling enough to prompt viewers to take action, such as visiting your website or making a purchase. Also, monitoring the engagement your YouTube ad receives (likes, shares, comments) can provide insights into how well it connects with the audience.

YouTube and Google Ads provide detailed analytics and reporting tools that allow you to track these metrics. It’s important to regularly view this data to understand the effectiveness of your YouTube advertising campaigns. Low performance in areas like view count, CTR, or conversions may mean there’s a need to revise your YouTube ad content, targeting, or bidding strategy.

The cost of YouTube ads varies and depends on a range of factors, including the type of YouTube ad format, targeting options, and the competitive landscape of the bidding process. YouTube mainly uses a cost-per-view (CPV) or cost-per-click (CPC) model for its ads.

In the CPV model, you pay each time a viewer watches your YouTube ad for a certain duration (typically 30 seconds for longer ads, or the entire duration for shorter ads) or interacts with it, like clicking on a call-to-action. For the CPC model, you’re charged every time a viewer clicks on your YouTube ad.

The actual cost can vary based on the competitiveness of the keywords or target audience you’re bidding on. More competitive keywords or audiences typically require higher bids to ensure your YouTube ad is shown. Also, the specific targeting choices you make, such as demographics, interests, and viewer behaviours, can influence the cost of your advertising on YouTube.

YouTube also allows you to set a daily budget for your YouTube ads, giving you control over how much you spend. You can start with a small budget and adjust it as you begin to understand what works best for your YouTube ads.

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