The targeting abilities of YouTube Ads can be the game-changer you needed

Every business desires to catapult its growth, but most neither have the wherewithal nor the expertise to get them to the coveted lands. But what if we told you there is a way you can enjoy explosive business growth without cannibalising your finances? Yup, it’s called YouTube advertising!

A Google product, YouTube is the world’s largest search engine second to Google – technically the world’s largest video search engine. By virtue of that status alone, it follows that if leveraged properly, few forms of advertising hold as much potential as YouTube advertising.

That’s particularly when you consider YouTube advertising is one of the most targeted forms of advertising available to businesses today. With YouTube Ads, you can target, among others, things like:

  • Specific areas of interest
  • Demographics
  • Recent life events
  • Behavioural interests

You can also use YouTube Ads in New Zealand to target similar/look-alike audiences as well as customers actively in the market for the kind of product or service you’re offering (in-market audiences). YouTube advertising is also a great way to remarket to users who have already seen or engaged with your adverts.

Incredibly, despite this powerful potential, not every brand has enjoyed the success they thought they would with their advertising YouTube exploits.

And that’s where First Page digital marketing agency comes in.

We can literally transform your company’s fortunes by delivering 8x ROI on your YouTube Ads

You read that right!

When it comes to advertising on YouTube, we’re kind of a big deal and not just in our own heads. We have a solid track record of delivering explosive results for our clients with highly targeted YouTube Ads, a record that spans well over a decade. Designed with clicks and conversion in mind, we create ad campaigns for businesses of all sizes and can help your brand enjoy 8X ROI (EIGHT) advertising on YouTube.

YouTube Advertising initiatives can yield enormous returns but they need to be done right; otherwise the YouTube advertising cost you pour into it will be money down the drain. This is why you shouldn’t just hire any other agency you come across, especially if the YouTube advertising cost they quote you sounds too good to be true. That’s not to mean advertising YouTube costs should be steep in order to enjoy good returns on your ad spend: you simply need a New Zealand digital marketing agency that can prove they have the experience of running high-converting ad campaigns.

At First Page, we have a team of YouTube ad specialists in our ranks who can walk you through a customised plan to help your business achieve the growth you desire. Give us a call and secure a free strategy session with one of our experts today.

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Facebook Ads are highly scalable and promise some of the best conversion you’ll find. IF executed right. Enjoy the highest-converting campaigns with us running your Facebook marketing.

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Are you marketing on Instagram? How is your success rate exactly? Remove the guesswork out of your advertising and enjoy unprecedented returns with our highly-targeted Instagram Ads.

LinkedIn

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Marketing on the world’s largest professional network can be a bit of a hit-and-miss. When it comes to driving engagement on this important B2B platform, you simply can neither afford to gamble, nor risk tarnishing your brand in the process.

Our Recent Work British Connections

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138%
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YouTube Ads New Zealand

FAQ's

YouTube Ads have become a common feature on the online video platform, and understandably so. Video content is one of the most consumed forms of content on the Internet, and with YouTube being the second-most popular “search engine” in the world after Google, YouTube has become one of the most lucrative advertising platforms for brands looking to capture the attention of customers online.

YouTube advertising is done through Google Ads and involves putting up your video content on YouTube itself or in search results in order to reach as many users as possible. When advertising on YouTube, you can choose to include your YouTube Ads before, during or after the YouTube video has played. You can also opt to include the ad in YouTube’s search results for people to watch in full. When advertising on YouTube, you can choose between different types of ads. The three main methods include TrueView in-stream ads, TrueView video discovery ads and bumper ads. There are other advertising YouTube options available to advertisers, but these are not proper video advertisements. They include overlay ads, display ads and sponsored cards.

As to the exact cost of advertising on YouTube, it’s all relative really. In a nutshell, however, YouTube advertising cost will set you back only a few pennies per view – and you only fork out that if the viewer watches the whole ad.

Advertising YouTube ads are created through Google AdWords. Once logged in to your AdWords account, you will be presented with different campaign options including search ads, display ads, video ads and more. Since our interest is YouTube advertising, you select the Video option and proceed to set up your campaign, specifying everything from your campaign name to your campaign objectives (for example brand awareness or conversions). Once you’re done creating and uploading your video to Google AdWords, you can specify your target demographic and ad placement. From there, bid to display your advert based on your budget. Once your ad is live, you’ll only be billed once someone views it, with all activity and analytics reports available on your Google AdWords account.

It takes experience to run a successful YouTube advertising campaign. For most businesses, it makes sense to outsource YouTube advertising to an agency since executing a successful campaign requires expertise and time investment. Besides, the cost of advertising on YouTube going by the YouTube advertising rates offered by digital agencies in NZ is something you’ll find well worth it. However, it’s important to keep in mind that all advertising YouTube services are not equal. At First Page, we can develop creative YouTube Ads with effective messages that target your most valuable customers wherever they are, whether the idea is to build brand awareness, showcase services or promote products.

With over 1 billion views per day, what advertising on YouTube guarantees you first and foremost is a ready audience. Even standing at the entrance of the world’s busiest mall handing out flyers to passers-by cannot deliver the numbers that a highly-targeted YouTube campaign can bring you. In other words, YouTube advertising – if done well – can be a shot in the arm for every business looking to expand its outreach and increase its sales.

Speaking of targeted, you’ll also love YouTube Ads for their targeting abilities. Known as granular targeting, YouTube advertising allows you to target viewers based on their demographics, interests, customer matches, life events and more.

If you’re concerned about the cost of advertising on YouTube, YouTube advertising is one of the most cost-effective digital marketing strategies since you get to choose how much you’re willing to pay when a viewer clicks your ads. Video advertising is also naturally very engaging and can help you connect with your audience at a deeper level than what any other form of advertising is capable of achieving. Most people feel connected with a brand after watching a video commercial that strips the façade and reveals the human side of you. Our experts can help you exploit this to your benefit, and regardless of your campaign objectives, our reasonable YouTube advertising rates are flexible.

Advertising on YouTube can be a great idea for businesses of all sizes, thanks to its vast reach of targeted customers. However, it cannot be denied that smaller enterprises stand to benefit the most by advertising on YouTube, especially when you consider they can run ads that would have initially cost in the region of six figures on traditional mass media for a fraction of the cost. The cost of advertising on YouTube in relation to the ROI is one of its biggest advantages.

The visual and engaging nature of YouTube Ads also makes them a great way to build brand awareness and influence the customer purchase journey. So, any B2B or B2C company will find advertising on YouTube a worthwhile venture. At First Page, we offer a comprehensive YouTube advertising service that includes everything your business needs to succeed when advertising on YouTube, starting with audience research right through to in-depth reporting in Google Data Studio that lets you understand how your budget is being utilised.

Our YouTube advertising rates promise the best bang for buck as we derive pleasure in seeing brands achieve their YouTube marketing goals, which is why we’re continually assessing how your YouTube Ads are faring and fine-tuning our approach accordingly. That’s how we’re able to deliver 8X ROI.

When advertising on YouTube, you have the choice of three main types of ads. The first is TrueView in-stream ads, the most common form of YouTube advertising. These are the ads that play before the beginning of the video, giving viewers the option to skip the ad after 5 seconds. You can also create video ads without the option to skip and have them play before the beginning of the video. These are known as non-skippable ads, although they do have a skippable version that can be placed in the middle of a video (skippable in-stream ads). These should not be longer than 15 seconds and can only be used in videos longer than 10 minutes.

Another option when advertising on YouTube is TrueView video discovery ads which appear either at the top of the search results on YouTube, on YouTube’s homepage, or on the right of a playing video in the suggested video sidebar. They tend to be keyword-driven and are ideal when you’re promoting a video longer than 1 minute.

The third main form of YouTube advertising is the bumper ad, which is basically the opposite of a video discovery ad. These are ultra-short videos that last 6 seconds or less and they cannot be skipped. They’re more suited for brand awareness campaigns – or retargeting and follow-up campaigns. When running these ads, you’re required to pay the full YouTube advertising cost for every view.

YouTube Advertising basics are pretty straightforward – all you need to get started is create an account on Google AdWords and link it to your YouTube account. It is the little details that you’ll need to get acquainted with since a well-executed YouTube advertising campaign will require strategic planning, focused audience research, defining goal-orientated metrics, optimisation and more.

Unless you’re 1) planning to keep your cost of advertising on YouTube absolutely minimal by bypassing agency fees or 2) have an in-house team of experts you can trust to run your campaigns successfully, it makes more sense than not to hire a YouTube marketing agency to simply do the YouTube advertising on your behalf. This not only takes the burden of running the campaign off you and allows you time to focus on other pressing aspects of business, but working with a team like First Page digital marketing means you’re entrusting the work to specialists who live and breathe YouTube advertising. The results of us running your YouTube ads for you versus DIY (or hiring a run-of-the-mill agency) will be starkly different. Our work is superior, and our YouTube advertising rates promise the best ROI on your ad spend. Give us a shout and find out how we can be of help.