What is a landing page? As NZ digital marketers, it’s a question we get a lot. A landing page is a special web page created as part of an online marketing campaign. Also known as a lead page or squeeze page, an ecommerce or website landing page is created for the purpose of guiding website visitors to a single goal – whether that’s making a purchase, filling out a form, or signing up for a newsletter. It might even include some social proof to really bring the message home that you want the reader to buy.

At First Page, we’ve been creating landing pages that deliver amazing results for over a decade. We know what works and what doesn’t, and we’re experts at tailoring our designs to meet the needs of your audience so that you can get more customers buying your products.

So if you want a landing page that will convert, don’t leave it to chance – work with the experts at First Page and get the surety you need to succeed!

Let’s face it – nobody wants to be sent to a boring, generic web page after clicking on an exciting ad. That’s like getting all dressed up for a fancy dinner and then being told you’re just getting takeaway. It’s no wonder that so many potential customers bounce right off those pages!

So if you want to see real results and take your business to the next level, a well-designed landing page is an absolute must-have.

Think about it – your website or online store probably has plenty of pages with links and calls-to-action, but they’re not specifically built to maximise conversions like a landing page is.

A landing page is a lean, mean conversion machine, designed to guide your leads towards making a purchase or signing up for your offer. Having a landing page is like having a personal shopper who knows exactly what you’re looking for and guides you towards the perfect purchase

A good landing page needs to have an eye-catching design that immediately grabs the attention of your visitors. But it’s not just about looking pretty – your landing page needs to convey a clear message and provide all the information your visitors need without leaving any room for confusion or guesswork.

When it comes to landing page design, it’s important to follow best practices that have been proven to maximise conversions. That means getting straight to the point, using high-quality images that capture the essence of your offer, and leveraging features that draw people in and encourage them to engage with your content.

Keep in mind that every element of your page – from the headline to the CTA – should be focused on delivering value and addressing the needs of your audience.

A home page is the main door through which leads and customers can start exploring your offerings. A landing page, for its part, is the page where prospects “land” when they click on your online advertisement. Unlike a home page which is a generic overview of your business, a website or ecommerce landing page contains targeted messaging that appeals to the desired prospects. In short, a landing page is designed largely with sales in mind.

Landing page design also requires more expertise compared to designing the home page. And that’s because not only is it intended for a more specific role, but that role also so happens to be the most important of them all and the reason you have the website in the first place: to convert leads into paying customers.

If you’re struggling to create a landing page that gives you the results you’ve been craving, our New Zealand digital marketing experts can design a high-converting landing page that offers a tailored experience for your site visitors.

An ecommerce landing page is a landing page created as part of an ecommerce online marketing campaign. The objective is to steer prospects further along the sales funnel and get them buying.

Keep in mind that this is different from a product page, so if your ad is promoting a certain product, the landing page should show the specific item(s) promised in the ad. Of course, visitors need to have that flexibility to navigate within the page or store, but you should always stay true to the main message which in this case is always the SALE.

Conversion is even more important for eCommerce landing pages since you rely on web traffic to make a sale. So why not choose a marketing agency like First Page that knows exactly how to create stellar eCommerce landing pages?

If you want to ensure your landing page gets the results you actually want, then you’ve got to test it!

So, how do you do it? It’s kind of like an experiment, really. You’ve got to figure out which parts of your page are working and which ones could use some tweaking. This is where the real magic happens. By optimising your page, you can get more traffic, drive conversions and get more sales when running ads.

As an added bonus, increasing your conversion rate means your business gets to make more money without spending. Heck, that’s basically free money!

At First Page, we’ve got a team of experts who are total pros at AB testing. They know exactly what to look for to help you get the best results possible. So, if you want to max out your new landing page ROI, we’ve got your back.

With our help, you’ll be raking in the dough in no time!