Video content is king, and YouTube stands as the reigning platform. This makes YouTube SEO an essential strategy for anyone looking to level up their video visibility and outplay the competition. YouTube is a platform that has a lot of technical and content components to get right. As a leading video SEO company, we know YouTube optimisation. We work to make sure that your videos attract viewers, yes, but also engage and retain them once they’re watching.

That’s because YouTube SEO is more than just about getting views. It’s about a balance of connecting with your audience while appearing in relevant searches. That’s easier said than done. It involves a combination of video SEO optimisation techniques that the First Page team have mastered. We start by understanding the content of your videos and your target audience, which fuels us to optimise your video titles, descriptions, and tags with relevant keywords that will get your YouTube video ranking.

Our video SEO services then extend to optimising your video content itself. You don’t want viewers arriving and then tapping out a few seconds after hitting play. We make sure your videos are engaging right from the start, encouraging longer view times, an important factor in YouTube ranking algorithms. We also advise on best practices for video thumbnails, making them eye-catching and reflective of the video content, increasing click-through rates.

But then we zoom back out. In addition to individual video optimisation, we focus on your YouTube channel as a whole because it matters more than businesses like to admit. This includes channel keywords and descriptions, playlist creation, and effective use of end screens and cards. Our YouTube video SEO strategy gets your presence on the platform fine-tuned for maximum visibility and engagement.