What is programmatic advertising? Let us show you how you can elevate your return on investment with a powerful digital strategy
Before we tell you how programmatic advertising can transform your digital marketing in New Zealand, let’s first make sure you understand what is programmatic advertising and why you need to be budgeting for it.
Think of it as an advertising technology that seeks to automate and optimise digital advertising campaigns, instead of buying directly from publishers. Programmatic digital advertising removes human negotiation from the ad-buying process and replaces it with machine learning and artificial intelligence, resulting in a far more efficient and transparent process for both advertiser and publisher.
Programmatic ads run on multiple digital channels, including programmatic display advertising, mobile advertising, social, as well as programmatic video advertising. However, it is evolving into digital out-of-home channels like TV, radio and digital screens on billboards, shopping malls and bus stations.
As a business looking to advertise online, programmatic ads are super convenient since you no longer need to spend hours negotiating with publications on your own. Compared to conventional methods, it’s also much faster, cheaper and more accurate.
Now that you have an idea of what is programmatic advertising in New Zealand, you should consider it too, if your business hasn’t already. Look, you don’t need to run your programmatic online advertising campaigns by yourself. This is a service you can outsource to a reputable NZ programmatic advertising agency like First Page.