Win your perfect customer and scale revenue with the best programmatic advertising NZ has to offer.

From start-ups to Fortune 500 companies, we're NZ's highest-rated programmatic ad agency.

Where you might have seen us.

Where you might have seen First Page Australia - Forbes, Entrepreneur, Business Insider, Yahoo News, The Age, The Financial Review etc

Level up your programmatic digital advertising strategy today for a BIG return on investment.

Programmatic advertising represents a revolutionary approach, allowing businesses to level up their advertising strategies and achieve substantial returns on investment. Programmatic online advertising leverages advanced technology to automate the buying and placement of ads across online platforms, ensuring that your message reaches the right audience at the right time, in the most efficient way possible.

Programmatic digital advertising in New Zealand has transformed how brands interact with their audiences, offering precision and efficiency. By utilising data analytics and algorithms, programmatic marketing optimises ad placements across an array of channels, from display and video to social media and beyond. This means your ads are not just scattered online but are strategically positioned where they will have the most impact. What makes programmatic display advertising so powerful is its ability to use real-time data to target specific demographics, interests, and behaviours. This ensures that your programmatic digital advertising budget is being spent effectively, engaging potential customers who are most likely to be interested in your products or services. Whether it’s programmatic display advertising, showing eye-catching ads on websites your audience frequents, or programmatic video advertising that captures attention with compelling content, the possibilities are endless.

By incorporating programmatic ads into your marketing strategy, you’re not only staying ahead of the curve in a competitive market but also ensuring a higher engagement rate, better conversion rates, and an overall stronger brand presence online. Programmatic ads are an investment that pays dividends in enhanced visibility and customer engagement. As businesses seek innovative ways to maximise their digital advertising efforts, programmatic marketing stands out as a sophisticated solution. It’s time to embrace the future of programmatic advertising and see a BIG return on your investment. With programmatic online advertising, your brand can enjoy a more prominent, effective, and efficient presence in the digital world.

First Page are the experts in ultra-efficient programmatic marketing.

First Page stands at the front of programmatic marketing, offering ultra-efficient and cutting-edge solutions that set the standard for digital advertising excellence in New Zealand. As experts in the field, we understand the power and potential of programmatic advertising NZ wide to transform your digital strategy, making your campaigns more effective, targeted, and responsive than ever before.

Our team excels in navigating the complex landscape of programmatic digital advertising, harnessing the latest technologies and data-driven insights to deliver outstanding results. We specialise in crafting tailored programmatic strategies that align perfectly with your business goals and audience, ensuring every ad dollar you spend is working as hard as possible to achieve maximum impact. Whether it’s through programmatic display ads that catch the eye on popular websites or engaging programmatic video advertising that tells your brand’s story, First Page is dedicated to finding the most innovative and effective ways to showcase your products or services. Our programmatic marketing approach is always focused on precision and performance, leveraging real-time bidding and advanced targeting techniques to reach your ideal customers wherever they are online.

At First Page, we believe that programmatic marketing isn’t just about automation and efficiency. We believe it’s about creating a smarter, more personalised advertising experience that resonates with consumers and drives real business results. Our expertise and commitment to excellence ensure that your programmatic digital advertising campaigns benefit from the highest level of sophistication and strategy available today. Choosing First Page for your programmatic advertising needs, you’re partnering with a team that is passionate about pushing the boundaries of digital advertising and delivering success stories. We pride ourselves on being at the cutting edge of programmatic marketing, continually evolving our tactics and technologies to keep you ahead in a competitive programmatic digital advertising landscape. Let us show you how our expert strategies can make a significant difference in your online advertising efforts.

A programmatic advertising strategy that is tailored to your business.

A one-size-fits-all approach just doesn’t cut it. Your business is unique, with its own set of goals, challenges, and audience. That’s where a tailored programmatic advertising strategy comes into play, perfectly crafted to fit the unique details of your business and drive the results you’re looking for. At the heart of a successful programmatic advertising strategy is a deep understanding of who you are as a business and who you’re trying to reach. It’s about using the power of data and technology to connect with your audience in the most effective and efficient way possible. Whether it’s through programmatic display ads that capture attention on the web or engaging video content that tells your brand story, every element of your strategy is planned and executed.

Programmatic advertising allows for an incredible level of customization and precision, targeting your ads based on a wide range of factors including demographics, interests, behaviours, and more. This means your messages are being delivered to the people most likely to be interested in what you offer, at the time and place they’re most likely to engage. And with real-time bidding and optimization, your strategy can adapt on the fly, ensuring you’re always getting the best possible return on your investment.

But a truly tailored strategy doesn’t stop at targeting and placement. It also means creating messages and content that resonate with your audience, reflecting your brand’s unique voice and values. It’s about making a connection that feels personal and genuine, turning casual browsers into loyal customers. In essence, a tailored programmatic advertising strategy is about reaching the right people in the right way. And with the right partner to guide you, the possibilities are endless.

FAQs

What is programmatic advertising?

Programmatic advertising is a method of purchasing and optimising digital campaigns, rather than buying directly from publishers. It’s an automated, technology-driven method used to buy and sell online ad space. Essentially, programmatic advertising uses software to purchase digital advertising, as opposed to traditional processes such as requests for proposals, tenders, quotes, and human negotiation.

At its core, programmatic advertising involves the use of demand-side platforms (DSPs) to purchase ad impressions across a range of publisher sites or apps based on a combination of data and algorithms. These impressions can be tailored to specific audiences and demographics, using real-time data to target users based on their behaviour, location, and more. This means ads can be more relevant to the user, leading to higher engagement rates.

The process is efficient and fast, allowing for the placement of ads across a wide variety of media properties, including display, mobile, video, and social channels, all from a single interface. It includes real-time bidding (RTB), where advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With programmatic advertising, businesses in New Zealand and worldwide can leverage vast amounts of data to make more informed decisions about their ad campaigns.

What are the advantages of programmatic advertising?

Programmatic advertising, particularly prevalent in the New Zealand market as “programmatic advertising NZ,” is a revolutionary approach to digital marketing that automates the buying and selling of ad inventory in real time. One of the primary advantages of programmatic digital advertising is its efficiency and precision. It utilises algorithms and data insights to target audiences more accurately, ensuring that your programmatic online advertising efforts are not wasted on uninterested viewers.

Programmatic advertising includes various formats and channels, including programmatic display advertising and programmatic video advertising, offering versatility to your campaigns. With programmatic display ads, businesses can enjoy the benefits of dynamic creative optimization, adjusting the content in real time for relevance and impact. Similarly, programmatic video advertising allows for rich, engaging content to be delivered to the right audience at the optimal time.

The automated nature of programmatic ads significantly reduces the time and resources typically required for traditional ad placements, making programmatic marketing a cost-effective strategy. Overall, programmatic advertising streamlines the ad buying process, delivers better ROI through targeted campaigns, and provides real-time data for continuous optimization, making it a powerful tool in the digital advertising arsenal.

How much does programmatic advertising cost?

The cost of programmatic advertising varies widely and is influenced by several factors, including the complexity of the campaign, targeted audience, and the chosen formats such as programmatic display advertising or programmatic video advertising. Typically, programmatic advertising costs are calculated using a CPM (Cost Per Thousand Impressions) model, which means you pay for every thousand impressions your ad receives.

In New Zealand and globally, the price for programmatic digital advertising or programmatic online advertising can be competitive, as it is determined by real-time bidding. This means advertisers bid for ad space in real-time auctions, which can lead to cost-effective ad placements. However, highly targeted or premium inventory, such as specific programmatic display ads or video content, may command higher prices due to their increased effectiveness and demand.

Budgeting for programmatic ads also involves considering the technology or platform fees and the cost of creating high-quality creative content. It’s important to remember that while initial costs might be a consideration, programmatic advertising often leads to a higher ROI due to its efficiency and precision in reaching the intended audience. Therefore, when considering programmatic marketing investments, one should not only look at the cost but also the potential for improved advertising performance and overall business growth.

What Is A Supply-Side Platform?

A supply-side platform (SSP) is a vital component in the programmatic advertising ecosystem, primarily serving publishers looking to sell digital ad space efficiently. Essentially, it’s a technology platform that allows publishers to manage, sell, and optimise available inventory in an automated and real-time fashion, maximising their revenue from digital assets like websites, mobile apps, or videos.

SSPs connect to multiple ad exchanges, networks, and demand-side platforms (DSPs) to facilitate the selling of advertising space through real-time bidding. This connection enables a wide range of potential buyers, such as programmatic digital advertising and programmatic online advertising campaigns, to bid on the inventory, ensuring publishers get the best possible price for their ad space.

The role of an SSP in programmatic display advertising or programmatic video advertising is critical as it provides tools for publishers to set floor prices, collect data, and manage the overall yield of their inventory. By using an SSP, publishers in New Zealand and globally can better control which ads appear on their sites, protect their brand, and ultimately increase their ad revenues through efficient and automated programmatic ads and programmatic marketing strategies.

What Is A Demand-Side Platform?

A demand-side platform (DSP) is a crucial tool in programmatic advertising, utilised predominantly by advertisers and agencies to purchase ad inventory from various ad exchanges and platforms efficiently and in real-time. DSPs are essentially the counterpart to supply-side platforms (SSPs) which are used by publishers. While SSPs are designed to sell ad space, DSPs are designed to buy it. This technology enables buyers, including those in New Zealand and worldwide, to manage multiple ad exchange and data exchange accounts through one interface.

One of the primary functions of a DSP is to facilitate the bidding process for programmatic digital advertising, programmatic online advertising, and other forms of programmatic ads. Advertisers can use DSPs to purchase programmatic display advertising, programmatic video advertising, and more. They allow for the buying of advertising in real-time, ensuring that advertisers can target specific audiences with precision and at scale, improving the efficiency and effectiveness of their advertising campaigns.

Moreover, DSPs offer extensive insights and analytics, helping advertisers understand how their programmatic advertising is performing and how it can be optimised. With tools for detailed targeting, budget management, and performance tracking, DSPs are integral for advertisers looking to maximise their ROI in the dynamic and competitive landscape of programmatic marketing.

What Are Ad Exchanges?

Ad exchanges are digital marketplaces that facilitate the buying and selling of advertising space across various platforms and formats, including programmatic display advertising and programmatic video advertising. They play a central role in the programmatic advertising ecosystem by connecting advertisers and publishers through technology, allowing for the real-time bidding and purchasing of ad inventory.

In an ad exchange, publishers make their digital ad spaces available, while advertisers, through demand-side platforms (DSPs), bid on this inventory based on specific criteria such as audience demographics, behaviour, and more. This process is automated and occurs in milliseconds, ensuring that advertisers can place their programmatic ads in front of the right audience at the right time, and publishers can monetize their content effectively.

Ad exchanges support a wide range of ad formats, including programmatic display ads and video ads, and serve both programmatic advertising NZ markets and global audiences. They provide a transparent and efficient way for parties on both sides of the transaction to maximise their goals—publishers to earn revenue from their content and advertisers to achieve a high return on investment from their programmatic marketing efforts. The real-time nature and analytics provided by ad exchanges help in optimising campaigns and improving overall advertising strategies.