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Facebook Ads have insane precision, and that can only mean one thing for your business: Greater ROAS

For many brands, Facebook is the best way to advertise on social media. Facebook Ads are extremely profitable because they tend to be highly targeted and endlessly scalable. However, your choice of Facebook Ads agency will have a direct bearing on the level of success you’ll enjoy when marketing on the social network.

Obviously, there is no shortage of New Zealand digital agencies to go around, but as in every other sector, the quality of work you get varies. By choosing First Page as your preferred agency, you’re choosing data-driven, human-focused marketers who’re obsessed with delivering success for your business through tailored solutions.

With almost 3 billion monthly active users, Facebook is the best way to advertise on social media as no other platform gives you more exposure to prospects. The numbers are there; waiting for you to advertise to them. What remains is to find a Facebook advertising agency that can deliver the highest number of customers more likely to need and buy your products or services. We are that agency.

With our highly-targeted bespoke campaigns, you can increase your sales remarkably and blow your competition out of the water, whether you’re a local business or Enterprise powerhouse.

How does the idea of Facebook Ads that bring you 10X ROI sound? Crazy, we know – but First Page can create Facebook Ads that generate that for you

As an award-winning digital markeing agency in New Zealand that has been voted the best in the APAC region, it’s fair to say we know how to advertise on Facebook better than most. Over the past decade, we have executed countless Facebook campaigns that have generated millions of dollars in profit for our clients strewn across dozens of industries.

In the process, we have managed to amass a wealth of data that you won’t find in the custody of any other Facebook Ads agency; data we will use to optimise your Facebook ad campaigns, delivering results that give you an edge over the competition – whether you’re looking for leads, followers, sales, clients, or exposure.

Digital campaigns in general are notorious for being huge money drains. Many businesses have pumped crazy money into Facebook and other online marketing channels only to fail to get the results they sought. Don’t be another brand name to be paraded on the portfolio page of an agency that prioritises quantity of clients served over quality of results. That’s not how to advertise on Facebook.

By choosing First Page, not only are you choosing the best agency to create Facebook Ads for you, but also a digital marketer that genuinely cares about the success of your campaigns. We won’t rest until we achieve the campaign KPIs we set.

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I like First Page’s responsiveness, professionalism, and access to their trained digital marketing professionals. Angela, our Digital Strategist was professional and focused on helping me accomplish my company's marketing aims. Well done!
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We have engaged First Page for their SEO services for many years. Khairul has been very helpful and patient. He answers our queries and makes sure our account is well-managed and ranks the best. Looking forward to a long-term partnership. Highly recommend!
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This is our second time working with First Page! I would highly recommend them for their efficiency and effectiveness. The service they provide is very professional and responsive. We saw great improvements and results. Thank you!
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I met with Angela, who came across as very sincere and willing to share honest opinions. She followed up on our requirements very closely, showing me technical details on what can be improved I was convinced by their company's capabilities.

Give your conversion rates a massive boost with our winning campaigns

Facebook advertising has humongous potential, but a Facebook Ads agency that prioritises its profits over your results can leave you holding the wrong end of the stick as far as your investment goes. There are too many cowboy contractors in this industry who’re only concerned about scoring the next contract.

Remember, a badly-executed Facebook Ads campaign is worse than no campaign at all as it literally translates into RED on the balance sheet: a poor investment. That’s not how to advertise on Facebook.

You can avoid all that by choosing First Page as your Facebook agency of choice. In addition to having a dedicated team of Facebook ad specialists, we employ cutting-edge techniques to create Facebook Ads; techniques that ensure we outperform your expectations.

No matter the industry you’re in, our well-thought-out Facebook advertising strategies are sure to leave your customers with absolutely no doubt as to why your business is the one they need the most, and not your competitors’.

At First Page, we take time to understand your business and what’s unique about it. Then we develop strong audience personas that make your brand a perfect match for the target audience we’ll be looking to create Facebook Ads for. This way, your Facebook campaigns will enjoy greater conversions and ultimately, you’ll be able to maximise your ad dollars.

Grow your brand with laser-focused Facebook Ads

If you’re wondering how to advertise on Facebook and actually achieve the marketing goals you so badly crave, First Page is an agency known for powerful data-driven ads that deliver real value for brands, large or small.

One of the best ways to advertise on Facebook if you want to grow your reach is to leverage the platform’s Lookalike Audience feature which helps you reach prospects who have similar traits to your existing audience. In addition to performing a detailed competitor analysis, our Facebook Ads experts will execute a campaign that attracts customers who have a genuine interest in your products and services.

We’re also able to keep track of people who interact with your website using Facebook Pixels and ultimately, convince them to purchase. Re-using this data, we can also identify new users to target, widening the pool of potential buyers that could be converted into paying customers.

When you combine them, you find that it’s small nuances like these that make all the difference in a campaign. It is our focus on the most intricate of details that makes our campaigns yield superior results that no other Facebook Ads agency can guarantee you.

A comprehensive approach is how to advertise on Facebook and enjoy a steady stream of fantastic results that extend well beyond the life of your Facebook ad campaign.

Our Recent Work Crowne Plaza

Rather than relying on, Crowne Plaza searched for alternative strategies to drive hotel bookings. First Page implemented an integrated marketing strategy that delivered these results;

return on their social marketing investment

Our tailored Facebook advertising solutions can help bump up your sales

If you’ve been trying to figure out how to advertise on Facebook and get through to customers who are actually interested in your products or services, it’s time to try out our bespoke Facebook ad campaigns.

At First Page, we understand a bespoke, well-crafted Facebook Ads campaign has the potential to transform your company from a little known entity into an online powerhouse. For that to happen, you need a meticulous plan spearheaded by a team of Facebook ad experts who know how to put together a high-performance campaign. That’s what you get with us.

At a time when customers have more options than ever before, personalisation is also becoming an incredibly important part of digital marketing. With our razor-sharp dynamic Facebook campaigns, we can reach prospects who have shown previous interest in your business regardless of where that interest took place.

Many businesses dream of being in a position that steals the spotlight from their biggest competitors. How to advertise on Facebook and achieve exactly that is the million-dollar question. But it need not be when you’re working with the best in the business.

At First Page, we have a rep for executing game-changing campaigns and can create Facebook Ads that are sure to make you the headline act in your industry.

Generate more leads with your Facebook campaigns

The whole point of Facebook lead ads is to help businesses net more viable prospects. By partnering with a leading Facebook Ads agency like First Page, poor ROAS will be a thing of the past. We have a penchant for creating campaigns that speak to your specific target audience.

We make this possible by understanding your business and its Facebook advertising goals first and foremost. Then, we put ourselves in the shoes of your target customers and take the time to understand their pain points, before developing carefully-crafted copy with compelling calls-to-action that give your prospects good reason to take action.

Effective lead generation like this requires expertise and creativity aplenty. With a highly experienced team of Facebook ad specialists who eat strategy for breakfast, we can create Facebook Ads that do more than just convince users to click through to your website: alongside research-driven landing page design, we can ensure these prospects have a high likelihood of checking out.

If you’re wondering how to advertise on Facebook and get results that give you an edge, get in touch with the experts at First Page by clicking the button below.

Other socials ads services offered by First Page

Bespoke growth plans for your business

Instagram Ads

Instagram Ads

500 million active daily users is nothing to scoff at. We can create laser-targeted ads that cut through the layers to put your products/services right in front of your ideal audience.



The world’s most important business platform is a great place to hunt for quality B2B leads. LinkedIn has been misused a lot lately, though, so it’s a delicate act that we can help your brand get right.

YouTube Ads

YouTube Ads

If you’re looking to build brand awareness and increase sales, few online channels hold as much power as YouTube.

Claim your 100% free REVENUE GROWTH strategy session with a seasoned digital strategist valued at $2000.

We outline foolproof strategies for significantly increasing website traffic and revenue, even in difficult economic times.

Hurry! There are only a few open spots.


Facebook Ads New Zealand


Facebook Ads are paid messages that businesses use to reach their target customers on the social network. The best thing about advertising on Facebook is that no matter how niche your product or service is, there will always be a ready market for it as there are literally billions of people who actively use Facebook each month. The hard part is capturing your audience’s attention given the competition is doing the same thing too.

Fortunately, by partnering with a highly experienced Facebook Ads agency like First Page Digital Marketing New Zealand, it becomes easier to achieve your targets and trounce the competition while you’re at it. We can help you expand your reach and lure similar-minded customers through interest-based targeting. Your campaign will be overseen by a team of talented local New Zealand digital marketers who’re versed with creating compelling copy and images that strike a chord with customers who matter most to you. With an eye on results, we use performance tracking to monitor and tweak our campaigns, which is why we have been able to deliver millions in profits for our clients over the years.

Facebook Ads have become an integral part of every company looking to take its marketing online. Good thing is, every business irrespective of size or industry can find Facebook advertising a rewarding affair. Your campaign goals will need to align with your budget, obviously, but a highly experienced digital agency like First Page can formulate a plan that sets your brand apart from your competitors – an important aspect of advertising if you want to maximise your returns.

Instead of washing and rinsing the same strategy for years on end, we approach our campaigns by taking the unique needs of your business into account so as to reach customers at every stage of the buyer journey. No matter your objectives – whether that be building awareness for a newly-launched product or drumming up interest for a flash sale – we can create Facebook Ads that respond to the exact goals. Facebook advertising is also a great way to promote your content marketing, which can help you raise brand awareness and boost your status in your respective space.

Facebook Ads are available in a range of advertising formats, each of which is more suited for achieving a particular objective, whether that be increasing brand awareness, boosting conversion or what-not. The success of your Facebook campaigns will hinge a lot on the choice of ad format every time, so it’s imperative that you find a Facebook advertising agency in New Zealand that can distinguish between the fine lines. At First Page, we perfectly understand the nuances of each ad format, so we’re able to get the most out of our clients’ ad budgets. We will do the same for you.

If the idea is to showcase to prospects the value of your products or services, a nice choice of ad format would be Product Ads, Slideshow Ads, or Collections Ads. If your brand is looking to embark on a lead generation campaign, you may want to utilise ad formats like Facebook Lead Form Ads, Messenger Ads, and Dynamic Ads. Carousel Ads, for their part, are excellent for those times you wish to make a big splash on the feed – same case with Video Ads and Augmented Reality Ads.

When it comes to online advertising strategies, Facebook Ads and Google Ads are the most popular methods. Each is powerful in its own right, but each also carries distinct features that might make it a better choice than the other depending on what you’re hoping to achieve.

For example, Facebook allows you to run a Lookalike Ads campaign that makes it possible to reach a wider audience of like-minded customers who have a higher likelihood of garnering interest in what you have to offer. On the other hand, people doing a Google search are more likely further along the customer journey and might be closer to converting compared to those scrolling through their Facebook feed. If your goals are more short-term, Google Ads might be a more feasible strategy in this case.

But make no mistake about it, both forms of advertising have superb reach and nice targeting options. What you need is a top New Zealand digital marketing agency to fully unlock their incredible marketing power, and First Page is that agency. Whether your budget is large or small, we can put together a solid campaign that will help you attract your ideal type of customer.

When creating a Facebook Ads campaign, you need to start by outlining realistic goals that reflect your brand’s current standing. Once those are laid down, proceed to create a Facebook Ad Manager account from which you’ll be running your campaign. The platform will provide suggestions to ease you through the process depending on what you want to do – reach more people within your geographical location, increase app engagement etc.

Once you’re done with setting up your account, you need to choose a target audience that comprises individuals who are most likely to be interested in your offering(s). You can define your target personas based on demographics like age and gender, as well as their behaviour, interests, location and connections. Additionally, you need to choose a suitable ad type depending on your goals, not forgetting your desired placement either, whether that be on Facebook desktop site or mobile app. No ad campaign is complete without an attention-grabbing design, so that’s something else to think about.

Putting all these things together and ensuring the ad campaign achieves your desired goals is not so straightforward, even for some Facebook advertising agencies. But with First Page, you can be sure your campaign will enjoy unrivalled success.

This refers to a short piece of code added to websites that helps to measure your ad campaign’s success. A Facebook pixel works by making use of cookies to track individual visitors to your website and provides you with helpful data that you can use to improve your advertising campaign. Since it gives you better clarity on everything from your audience, to targeting, to conversion rates and optimisation, measuring results also becomes much easier.

A Facebook pixel is helpful in that it helps businesses advertising on Facebook reach the right crowd, whether it’s new prospects or people who have interacted with your channels previously – visited your product page, for example, or completed a certain action on your website. It’s possible to increase your conversion rate and enjoy better ROI and growth than your competitors by tailoring your advertising strategy to these Facebook users. Sure, you can create Facebook Ads without the pixel, but the downside to this is that you’ll be denying yourself a powerful tool that can help your campaigns enjoy even more success.

When running a Facebook Ads campaign, understanding how it’s faring is crucial. This way, you’re able to know whether the campaign is worthwhile or just a money-draining venture. By measuring your campaign success, you also get to understand your strategy better and how effective it is in achieving your goals and a solid return on ad spend (ROAS). The metrics to look out for when measuring the success of your Facebook campaign will depend on the goals you set when launching the campaign.

Regardless, impressions are a key factor when measuring results, and what impressions do is tell you how many times your advert has been displayed on a screen. In so doing, you’re able to tell whether your campaign is reaching enough people. If the plan is to convert more high-value customers, you can use lifetime value data to generate a value-based Lookalike Audience campaign and enjoy impressive returns in the process.

The cost of advertising on Facebook will depend on a variety of factors since every campaign is unique. Every audience is attracted to a particular business for different reasons, so the best way to advertise on Facebook and make your ad dollars count is to run a personalised campaign that targets your most precise customer base. We can help you do that. Depending on what you’re hoping to achieve with Facebook advertising, we can also help you determine an appropriate budget so you can optimise your ad spend.

Optimisation events like landing page visits and purchases also involve wildly differing costs, so these types of campaigns will also cost more than others. First Page has a team of Facebook advertising specialists who can work with a super low minimum spend to help you achieve your intended objectives, whether it’s increasing traffic, generating leads, optimising conversions and so on.

You don’t need a Facebook Business Page in order to create Facebook Ads. However, a standard Facebook account is a must. You only need a presence on Facebook to gain access to the advertising features on the platform, so the ads you run will not be tied to that particular account. With competition in the online world fiercer than ever before, it’s important to go the extra mile and have a Business Page in place. When combined with a highly-targeted digital marketing strategy, a page can give you an edge when you’re trying to reach your target customers and increase sales.

After all, a good deal of your competitors will already have a Business Page up and running. With a few optimisation techniques, though, you can catch up fairly quickly. These include adding your full business details to make it easier for customers to reach out to you and having a detailed description that provides an overview about your business and what you’re about. An action button helps you reach your goal faster, whether it’s encouraging customers to follow you to increase your followers, generating leads or helping prospects book appointments. Our team of experts can help with your profile optimisation needs, ensuring you get the most out of your page.

Your goals and the audience you’re targeting are what will determine the design of your ad. However, there are some fundamentals which, if followed, could give your Facebook Ads an edge. For starters, ads with compelling copy flanked by a clear value proposition rarely do wrong. You might also opt for manual ad placement across Facebook and the platform’s sister services – Messenger, Instagram and the Audience Network – depending on your needs.

But a good Facebook Ad is not complete without a landing page that encourages customers coming from Facebook to complete their journey. As well, the website itself needs to be responsive to effectively accommodate all users regardless of the device they’re using, be it mobile or desktop. More than that, the ads themselves need to use colour effectively and employ location-based imagery.

Clearly, designing a good Facebook ad calls for a multi-dimensional approach that takes all these aspects into consideration, and our local Facebook ad specialists in New Zealand can help you in optimising the design of your ads.

What are the Benefits of Facebook Ads?

No social media network comes close to Facebook in terms of usage. While the proliferation of social platforms has seen the emergence of niche users – for example, foodies love Pinterest, while Instagram is a haven for photography lovers – Facebook is where you’ll find all and sundry. That makes it an incredibly powerful channel of advertising for brands and providing you find a Facebook Ads agency that knows its stuff, capturing just a tiny bit of the audience browsing Facebook can significantly boost your brand awareness, website traffic, sales, conversions and more.

The fact that everyone else is advertising on Facebook also makes it a harder platform to penetrate than most. Hence the more need to partner with a top-ranked digital agency like First Page because as you’re bound to realise, advertising on Facebook – as with other digital channels – can turn into a vain pursuit if not done right. With our laser-focused targeting, we can ensure your ads reach a well-defined audience that is most interested in your offerings. Our campaigns are tailored to your business, and combined with our detailed forecasting and A/B testing, we can create Facebook Ads that achieve your specific goals.

Depends. Do you have an in-house team of Facebook advertising experts? If so, by all means, an agency would be all but redundant in that instance. However, that’s a luxury most smaller businesses cannot afford. Then again, it’s not all about the costs even in the case of multinationals. Rather, it’s more about running successful Facebook Ad campaigns. And that’s why partnering with an agency makes sense.

Thing is, though, all New Zealand digital agencies are not equal, so the success of your campaigns will also depend on who you choose to partner with. As the leading Facebook Ads agency in New Zealand, you won’t find an agency with our expertise and track record. Look, Facebook advertising can be richly rewarding, but creating ads that both stand out in a crowded feed and convert is a different matter altogether. The last thing you need is to burn through your budget with an ill-conceived campaign. By working with First Page, you eliminate that possibility in its entirety. Known for our proven results, we employ cutting-edge tools and software to generate unmatched ROI for our clients, the scale of your campaign notwithstanding. Join us and enjoy the benefits that come with having an expert team of Facebook Ad specialists running your campaigns.

We cannot emphasise the importance of choosing the right Facebook Ads agency enough. And the reason is simple: this decision will directly determine the success (or lack thereof) of your ad campaigns. Choosing a befitting agency for your brand may not be straightforward since most serve specific niches or types of campaigns.

What makes First Page different is that we’re a full-service Facebook advertising agency that provides comprehensive Facebook solutions. Our industry expertise runs deep, and we have Facebook specialists who go above and beyond when it comes to your account management needs. Our campaigns are informed by a deep understanding of your business and the precise audience you wish to reach out to. We know what it takes to produce winning copy which, coupled with professional graphic design and other creative media, is time-tested in its ability to capture the attention of the customers who matter most and get them to take action.

As a full-service Facebook Ads agency, we also handle web development projects since websites and landing pages are central to Facebook advertising as they go hand-in-hand. On top of that, we also provide regular reporting to keep you up to speed on how we’re achieving our targets.

The huge audience available on Facebook is what makes it such a powerful form of advertising. But with more companies looking to get in on the act, competition on the platform has become cut-throat, hence the need to find a Facebook Ads agency with the experience and expertise to effectively tap into the global reach of Facebook advertisements if you’re keen on levelling the playing field with the competition.

At First Page, our advertising strategy is data-driven from start to finish and that’s why our campaigns deliver maximum ROI. Whether you’re a B2B organisation looking to attract corporate decision-makers with irresistible offers or a B2C company more interested in driving up sales with arresting Facebook ad designs, let us take charge of your campaigns and you’re sure to achieve your goals faster.

A/B testing is a key part of most forms of digital marketing as it is one of the few ways that businesses can figure out which strategies have the most impact with their target audience. The same rings true for Facebook advertising. If you’re wondering how to advertise on Facebook and test different variables within your campaign, your A/B test should start by defining the measurable targets. Once that’s done, proceed to set up a test environment that you can use to gauge how different versions of your ad perform.

You might want to test one variable at a time, though. Reason being that you’ll be able to clearly understand why one version of your ad performed better than the other. That aside, you also need to define your sample size and the timeframe needed so that you’ll be able to collect sufficient data to draw more accurate deductions. Let us help you create A/B tests that deliver precise results while making the most of your budget.

The best way to advertise on Facebook is to employ a strategy that not only reaches your target market, but also helps you achieve your advertising goals. But since there are plenty of ways to peel the orange, it’s best if you design a personalised campaign that is tailored to the individual needs of your business. All good campaigns start with clear goals that are both realistic and align with your budget. A solid strategy also needs well-defined audience personas that outline the demographics of your ideal customer, their behaviours, interests, and challenges.

Persuasive copywriting is the bread and butter on which your campaign rides on, and for best effect, it needs to be accompanied by thoughtful imagery and a clear call-to-action. Bonus points if you use video, a medium that can be great for showcasing your products or services. If you’re targeting the local crowd, geo-targeting your campaign to a defined location helps you in reaching buyers who have an even higher chance of converting. Through the duration of the campaign, you need to identify any weak points in your strategy and have a system that tracks conversion and sales. That’s how to advertise on Facebook and generate impressive results.