Google Audit Report

Here is what your report will reveal...

Google Audit Report
  • How to instantly lower your ad costs and improve your CPA.
  • Which of your targeted keywords are performing poorly? (and why)
  • How your ads perform across different devices and networks – allowing you to quickly optimise them
  • A list of highly relevant negative keywords that you should eliminate right away
  • A detailed comparison of your top performers versus your underperformers
  • How to quickly increase your conversion rates using our tried-and-true optimisation techniques
  • A visual representation of your ad data from the previous 90 days (in a way that is simple, and actionable)
  • Insider tips from our agency that you can use in all of your future ad campaigns (but don’t tell anyone)

GET A FREE AUDIT

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Where you might have seen us.

Where you might have seen First Page Australia - Forbes, Entrepreneur, Business Insider, Yahoo News, The Age, The Financial Review etc Where you might have seen First Page Australia - Forbes, Entrepreneur, Business Insider, Yahoo News, The Age, The Financial Review etc Where you might have seen First Page Australia - Forbes, Entrepreneur, Business Insider, Yahoo News, The Age, The Financial Review etc
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Google Ads Audit Tool New Zealand

FAQs

Good question! Google ads or a Google ad group are digital marketing ads displayed across the Google display network. These include ads which show up when someone searches relevant search terms or ads showing across websites and landing pages.

Google’s algorithm will complete an audit process and determine where your ads are most effective across mobile devices and desktops so that there is minimally wasted spend and high yield results compared to other marketing channels!

Just like an athlete would watch back their most recent plays to improve their performance, your PPC performance will be heightened by regular Google ads audits. An audit checklist and PPC audit tool allow you to do this.

An audit will make things clear like which are the well performing keywords and which are linked to irrelevant search terms, also highlighting key metrics such as impression share. As a result you can optimise your ads so that they show up on the first page of search results across multiple channels and on different devices.

Whether it’s adjusting ad rotation settings or identifying negative keywords, it means you’ll waste less time on your PPC campaigns fixing what’s not broken and spend more time doing the right work to ensure your ads perform.

Google ad groups can benefit your business in a range of ways. Making up part of powerful display campaigns across the world’s largest display network, they can boost your click through rate and get you more than enough traffic. More traffic equals more sales, but it doesn’t stop there.

An additional benefit is the effect they have on brand awareness. When individuals run search queries they might not see your ad and purchase your product, but the fact they see your expanded text ads lying around the place means they’ll become aware of your brand and what it has to offer!

To get the most out of your Google ads accounts you’ll need to nail both your campaign settings and network settings. The best way to maintain that? A regular Google ads audit that gives you insights into your Google ads performance.

By completing a regular account audit you’ll be able to optimise terms, content, ad copy and more to get a broad match and higher quality score so that you get the most out of your ad spend. So, how to get the most out of a Google ads account and the right match types? The doctor ordered an ads audit.

Loads! As part of a Google ads account audit you’ll receive things like a search terms report telling you how closely aligned your ads are with the most relevant searches to your product.

You’ll also receive recommendations for ad extensions, landing page optimization, a negative keyword list, how to improve account structure, content to include in your search campaigns, and more. All of this is vital information when it comes to being able to boost ad rank and drive mobile traffic.

If you’re a veteran PPC manager they can be a piece of cake. If not, you’ll probably want to find someone who is. The good news is you’ll spend money to save money. When your paid search ads are handled by the specialists at FirstPage, your account management will be simplified while your conversion data shoots through the roof.

We’ll ensure that you build a successful account and avoid low quality scores by optimising your conversion tracking and account settings, nailing your bid strategy and making bid adjustments, and completing in depth ad testing. Along the way we’ll take care of the granular details so that the Google analytics gods are pleased while you can kick back and watch the results flow in!

Are Google ads difficult? They don’t have to be!

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