How many searches do you get for business-relevant keywords? (per month)

Search Volume

100

What percentage of the people that search for your keywords click on your website?

CTR

$1,000

Out of the visitors to your website,what percentage convert into customers?

Conversion Rate

20%

What is your average
order value?

Average Order Value

$100

What is the average lifetime value of your customer?

Life Time Value

$100

Based on these numbers, here is what you could expect for return on investment*

Visitors 1000
Conversions 200
AOV $5
Net Revenue (Monthly) 80
Total Lifetime Value $8,000
Monthly ROI 700%

*The information calculated from the First Page ROI Calculator is intended for use by you as a guide ONLY. The calculations produced by the First Page ROI Calculator do not in any way represent guaranteed results, and the calculations have no legal effect on any contracts entered into by you (‘the Client’) with First Page. The figures and formulae used within the First Page ROI Calculator may change at any time without notice. First Page accepts no responsibility for any losses arising from any use or reliance upon any calculations or conclusions reached by using the First Page ROI Calculator.

What is the formula for calculating SEO ROI?

At First Page, we’re completely committed to ensuring that your campaign is perfectly aligned with your company’s goals.

In fact, we’ve ranked over 71,000 keywords on the first page for our clients in the last ten years.

That’s why we’ve used our years of experience and knowledge to produce an SEO ROI tool for calculating possible campaign income.

Our easy-to-use calculator uses five of the most essential SEO KPIs to show you how effective an SEO strategy may be for your company.

More information on our metrics can be found here.

Monthly search volume

By providing the monthly search volume of your targeted keywords, you can learn how much traffic you can generate.

Average order value

Knowing how much your customers spend on average each time they make a purchase can help us calculate your ROI more accurately.

Lifetime value

This figure, which is an important factor in determining your ROI, refers to how much customers spend on average over the course of their customer lifecycle.

SEO ROI Calculator Tool

FAQ's

WHAT IS SEO?

SEO, or Search Engine Optimisation, is the process of increasing search engine visibility in order to increase organic traffic. Learn more about SEO.

CAN I CALCULATE PPC ROI WITH THIS CALCULATOR?

This calculator is only for calculating SEO ROI potential. To estimate the return on your PPC ad campaigns, use our PPC ROI calculator.

HOW DO I GET STARTED WITH SEARCH ENGINE OPTIMISATION (SEO)?

A solid SEO strategy can help your company generate organic traffic, increase conversions, and expand its online presence. Contact a digital marketing expert today if you want a successful campaign with a high return on investment.

WHAT’S A GOOD ROI FOR AN SEO CAMPAIGN?

The return on investment (ROI) from SEO varies depending on the type of business and niche. Naturally, the highest profit margins are associated with the best ROI. Learn how a professional SEO campaign can help you meet your business goals and maximise your profits by using our SEO ROI calculator.

ARE THESE ROI FIGURES GUARANTEED?

These figures are only provided as a point of reference because our SEO ROI calculator tool is designed to predict potential returns. These figures can help you determine how an SEO campaign fits into your digital marketing strategy, as a leading digital marketing agency with over 10 years of experience.

HOW CAN SEO ROI BENEFIT MY BUSINESS?

Search engine optimisation will increase traffic to your website and help your company gain real visibility. Using a SEO ROI Calculator to calculate the value of our SEO services allows us to take a data-driven approach, demonstrating performance and benefits clearly.

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with our partners.

Our network of premier partners gives us exclusive access to first in-market media products, exclusive collaboration plans and inside intel, so we can keep you ahead of your competition.