When doing SEO in Christchurch, there are three main components of SEO you should give priority to. These are:
On-page SEO involves optimising your web pages and content in order to rank your website higher. Think of it as a building block of every good SEO strategy that focuses on ensuring the content on your site is up to snuff and primed for ranking for when search engines crawl through.
Keywords will be pivotal when doing on-page SEO, but as you focus on the content, don’t forget to optimise the media on your website, including images and video, with keywords. Importantly, don’t make the content only appealing for search engines. As search algorithms become more sophisticated, the likes of Google are rewarding content that provides real value to site visitors.
At First Page, our SEO services Christchurch place human users first and machine algorithms second, although we have the relevant expertise to strike a fine balance and ensure your website enjoys the best of both worlds.
Keywords are central to every SEO campaign, and if you’re not targeting the right ones, it means your SEO Christchurch will be handicapped. Actually, focusing on the wrong keywords can be akin to inadvertently taking a wrong turn on the highway. Before you realise your mistake, you could be way too far and retracing course could take time and leave you frustrated.
Since keywords will guide your entire SEO campaign, it’s important to have your keyword research done by experts just to be on the safe side. It is keywords that will help you determine what your target audience is searching for vis-à-vis your offerings. It is keywords that will shed light on who your competitors are and how they are approaching their SEO. And it is keywords that will inform your content creation.
We can assign you an SEO specialist Christchurch if you don’t want to gamble with this aspect of your SEO. With us handling it for you, you can be 100% sure you’ll be hitting bull’s eye.
Back-linking is about networking with other websites. The idea is to get links from high-quality websites pointing to your website in order to improve your standing in the eyes of Google while enjoying the surge in traffic flow that comes with it. That’s because each link directing to your website (backlink) is a signal to Google that your site is popular and authoritative.
You can gain backlinks by creating valuable content to post on other websites in the form of guest blogs, infographics, and how-to’s. You can also publish guides and reviews pointing back to your site. Another way you can get backlinks on high quality websites is through connecting with the right influencers.