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Stop wasting time and money on the wrong strategies. Google Adwords is the way to go.

When it comes to generating high-quality leads and turbo-boosting your sales, few strategies can match the effectiveness of Google Ads. Consider this: Potential customers are 50% more likely to make a purchase after clicking your ad.

Yet, you still hear claims from some quarters that Google Adwords failed to work for them. Well, turns out, the problem wasn’t with Google Adwords itself. Rather, it’s because they either executed their campaigns the wrong way or they ended up partnering with the wrong Google Ads agency.

No matter your budget or growth objectives, First Page makes use of tried-and-tested frameworks to deliver the leads you need to succeed. Your ads will be handled by a bad-ass team that knows what it takes to make a successful launch of brands into PPC orbit.
Team up with us and watch your SALES SHOOT through the ROOF.

10X your ROI with a data-driven Google ads strategy. Let us show you how.

Many digital marketing agencies in New Zealand who purport to offer Google Adwords services don’t really have an idea how to execute an efficient Google Adwords strategy.

But we’re not just any other agency. With an illustrious history in the digital marketing world that spans more than a decade, First Page Google Ads Agency has worked with thousands of brands to help them maximise product visibility, grow their business and outperform the competition.

We understand what drives performance and this, coupled with our experience, is sure to deliver a mind-blowing Return on Ad Spend (ROAS) regardless of the size of your company.
For us, Google Ads is more than a mere ad platform. We like to think of it as a powerful money-printing machine capable of launching your business to a whole new realm of money-spinning possibilities.

Hit the button below to set up a call with a New Zealand Google Ads Specialist at First Page and enjoy Google Ads services that actually convert.

See what our clients are saying

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Michelle has applied her analytical abilities in managing our Google ad-words account to great benefit. Her insights and research have been invaluable in shaping our advertising strategy. We offer this endorsement of her skills without reservation.
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Our Digital Marketing Specialist, Heather, has proved to be very professional in setting up and running my ads on Facebook and Google. I received a lot of input even before signing an agreement. I am happy to be working with the team at First Page!
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First Page is a transparent and results-oriented SEO agency. They've helped us move up the Google search ladder over the last few months very effectively. Great company and highly recommended!
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I received a lot of help from First Page - especially with Facebook ads. Lars helped me to focus on the right things and not put everything in the same basket. Thank you Lars for your availability and professionalism.
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It has been a pleasure working with First Page. They are professional and truly passionate about what they do. We have been very happy with the service they provide.
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My firm engaged First Page for Google Adwords and SEO and we're over the moon with the results! We've seen a substantial increase in inbound leads and as a result we've hired two more team members to handle the demand. Very happy to recommend First Page to other businesses.

Other Google Ads services offered by First Page

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Google Display

Google Display

The digital marketplace is a vast world. The only obstacles to your growth is your ambition and choice of Google Ads partner. We can help your brand scale new heights by tapping into audiences on Gmail, YouTube, mobile apps and other Google Display channels.

Our Recent Work Hertz

In the extremely competitive car rental industry, data driven search campaigns maximise conversions and minimise wastage.

ROI in 3 months
increase in online conversions

Claim your 100% free REVENUE GROWTH strategy session with a seasoned digital strategist valued at $2000.

We outline foolproof strategies for significantly increasing website traffic and revenue, even in difficult economic times.

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Google Ads New Zealand


Google Ads is a paid online advertisement platform where advertisers bid to display adverts to web users. Google Adwords can be placed on search engine results pages (SERP), as well as other platforms like regular websites, mobile apps and videos.

A good advertising strategy is one that is calibrated to fit your company’s precise needs. It involves a thorough understanding of the Google Ads auction system which is where businesses go to bid for placement of specific keywords. Using strategies like detailed keyword research and landing page optimisation, it’s possible to increase the Quality Score of your ad campaigns. In so doing, your search ads are able to reach a targeted market that is genuinely interested in your offerings, narrowed down to your defined demographic and geographic location.

Since it is paid advertising, putting together a successful Google Adwords campaign that maximises your budget cannot be left to just any agency for Google Adwords in NZ. You need Google Ads specialists with the experience and the proven record of executing campaigns that benefit from stellar cost per click. That’s exactly what you can expect when you sign up for our Google Adwords management services here at First Page.

Google Adwords come in different types. These are:

  1. Search Ads – These are adverts that appear on SERP (search engine results page) above and below the regular search results. Google search ads are most suited for targeting those customers who’re interested in making a purchase Now. A competent New Zealand Google Ads specialist can help you to create compelling copy and persuasive offers.
  2. Display Ads – These are ads that Google places across millions of Google Partner websites and apps available on the Google Display Network. Display ads allow for the addition of images which as a brand you can use to your advantage to capture the attention of your target audience as well as improve brand awareness.
  3. Video Ads – You can use creative YouTube ads to great effect considering that YouTube (owned by Google) is the second-most visited website on the Internet and the audience here is highly engaged. Use the different video ad subcategories that appear before, during and after content to showcase to potential customers what’s special about your offerings.
  4. Google Shopping Ads – Google Shopping is a great way for consumers to find online retailers selling products they’re looking for. It’s not an e-commerce platform like eBay or Amazon, but as a business, you can use targeted Google Shopping ads to drive customers to your store with a compelling offer that gives them a reason to take action.
  5. Retargeting Ads – This form of Google Ads can be used to track potential customers who have been to your website, viewed a product but failed to make a purchase. Different from banner ads, retargeting ads follow these customers as they move around the Internet in a bid to re-engage them as they’re more likely to make a purchase. A carefully placed reminder can increase the chances of conversion.

From websites to blogs to mobile apps, Google has no shortage of real estate available when it comes to online ad space. As a seller, you need to bid for this ad space through an online auction so your ads can be shown to your target customers whenever they perform a relevant search query. You can choose between manual CPC bidding and automatic bidding, with ads that contain a lower Quality Score costing more since you need to place a higher bid in order to get your ads in front of viewers.

It’s important to set the objectives you want to achieve before embarking on a Google Adwords campaign in NZ. For instance, is the goal to boost brand awareness by increasing engagement or to maximise conversions? Paid ads can be an expensive affair if not done right, which is why it’s super important to be sure who you’re sourcing your Google Ads services to.

At First Page, our Google Adwords management services are second to none. Working with a formidable team, we can assign you an experienced Google Ads specialist to help you determine the ideal max bid that promises the most search impression share. Our New Zealand Google Adwords services can guarantee your campaigns exceptional ROI while delivering the lowest possible cost-per-click.

To set up your Google Adwords account, go to and select ‘Switch to Expert Mode’ to gain access into a more detailed set of features. Next, set your campaign goals and choose your preferred ad type, and then proceed to narrow down your audience using metrics like language and geographic location to reach prospects who’re most interested in your offerings.

From there, you need to specify your budget and set your max bid. Besides Conversions, Conversion Value, Clicks and Impression Share, you’ll find manual and advanced automatic CPC bid strategies that can help you control your spending. Then select keywords and ad groups that target your ideal customer base as accurately as possible. And that’s it. What remains is setting up a good landing page built to maximise conversion, not forgetting conversion tracking to monitor and adjust your campaign.

We understand this can be an additional task on what’s likely a crowded list for you; not to mention the learning curve required. Our Google Adwords services can not only save you the headache, time and effort, but as a leading agency for Google Adwords in NZ, you can bet we’ll be stretching your dollar further than most in relation to results.

To ensure your budget achieves its maximum potential, it’s important to carefully manage your Google Adwords campaign. This will entail regularly checking on key metrics of your campaign such as clicks, impressions, click-through rate and costs. If these don’t measure up to what you expect, it might be worth rethinking your ad targeting to see if you can improve the performance. However, there are other ways to manage your Google Ads campaign.

You could be attracting leads to your website, for instance, but failing to achieve enough conversions. In such a case, you might need to optimise your landing pages for better results. More compelling copy could be helpful, as might rethinking your calls-to-action; never mind ensuring basics like page load speed are up to snuff. You can also add negative keywords to your campaign so that you only reach the most relevant search traffic. Don’t forget to conduct extensive A/B testing of your ads.
Alternatively, you can outsource your Google Ads services to a competent digital marketing company like First Page and make your work easier.

The cost of Google Ads can vary widely from project to project. For example, the scope and objectives of the campaign notwithstanding, you might find the level of competition on some keywords is quite steep, meaning it can cost you more to reach your target audience compared to other niches.

At First Page, we offer Google Ads services and can furnish you with a detailed projection of the costs you’d be staring at in any given campaign. Our Google Adwords management services also entail helping brands determine their ideal budget, in addition to helping you implement strategies that deliver the lowest cost per click. We can also use auction time-bidding to maximise the performance of your bid strategy, a specialised feature on Google Adwords that can be used to ensure campaigns take action on contextual signals. This can improve your ROI considerably and achieve much greater efficiency.

Our Google Ads services also include using the ads planner tool to forecast and identify upcoming opportunities, stretching your spend even further. We continually monitor your campaign and tweak our approach as need be, which means your business benefits from a highly profitable campaign when all is said and done. This proclivity to always go one further is what has made us the preferred digital agency for Google Adwords in NZ.

A landing page can be a specially-designed page or regular page on your domain that you use to promote your offerings while convincing visitors to make a purchase. When you’re targeting organic traffic and in particular traffic from Google Ad campaigns, it’s important to have a page you direct your prospects to in order to boost the conversion rate. For this reason, it needs to be fully optimised to take advantage of, especially keeping in mind that a high-quality landing page also contributes to an increased Quality Score. When executed right, a landing page can improve the performance of your campaign and result in a lower ad cost.

So, how can a Google Ads Specialist from First Page help? Well, one thing that sets our Google Adwords services apart is our preference for data-driven landing pages that are specifically designed in line with the objectives your business is looking to achieve. By adopting a personalised approach with regard to your brand’s key messaging, incorporating sharp on-page navigation and having a powerful call-to-action, it’s possible to provide your customers with the best browsing experience possible. By so doing, when prospects click on your online ad, what welcomes them is an optimised landing page that is focused solely on their needs.

At this point, it’s not lost on anyone that digital is the way to go and you risk losing out bigtime by not tapping into the vast pool of customers shopping for products and services online – the majority these days, mind you. However, with everyone and their neighbour jumping on the online bandwagon, making headway can be tough – let alone standing out from the stiff competition.

That’s where Google Adwords can come in handy. A laser-targeted ad campaign can boost your brand awareness and help you reach your customers more effectively, although that might require subcontracting a reputable Google Adwords services company.

It doesn’t matter whether you operate a brick-and-mortar business that only serves the local market. With approximately 90% of customers who conduct a local search on their smartphone going on to visit a related local store within a week, you can boost your sales considerably by having a carefully thought-out Google Adwords campaign, targeting prospects in your immediate area. You can also use Google Ads to retarget shoppers who abandon their shopping carts or visitors who explore your products or services without purchasing.

Our New Zealand Google Ads services can be extremely useful in this regard, allowing you to level up your customer acquisition and conversion rates more than you ever thought possible.

How can Google Ads help your business?

It’s possible to run your own Google Ads campaign, but to really unlock its full potential, you might want to bring a New Zealand Google Ads agency on board. Ideally, the Google Ads specialist from the agency will take their time to know your business, get a clear understanding of your target market and endeavour to achieve your targets.

But then you’re presented with another conundrum: With so many digital marketing agencies available, how can you ensure you find one that delivers? The one way you to be certain is to opt for a Google Ads agency that can demonstrate that they’ve achieved exceptional results for businesses in a similar industry.

Luckily, if you’re searching for the best agency for Google Adwords in NZ, this is where First Page shines. We have a team of incredibly talented Google Ads specialists who have amassed a wealth of expertise from spearheading hundreds of campaigns for businesses across various industries. We’re a full-service digital marketing company that’s known for delivering campaigns optimised for increased ROI, all the while remaining accountable to our clients by providing transparent reporting.

By entrusting your Google Ads campaign with us, you can revel in the knowledge that we’ll do everything within our power to achieve your objectives.

Anyone can launch an ad campaign, but without good experience, it’s also easy to make a mess of things, never mind to lose money fast as you have to pay for ad delivery. This is why a Google Ads management service makes sense: It can save you time, money and plenty of frustration.

Still, you need to do your homework before signing up with a Google Ads agency in New Zealand. Just as in all other spheres of business, you’ll encounter the experts, the half-baked and the quacks. At First Page, we have been providing Google Adwords services for well over a decade, working with everyone from small enterprises to multi-nationals and household names. It’s fair then to say we know a thing or two about launching successful ad campaigns and levelling up a brand’s success.

Outsourcing Google Ads services to an agency with a reputation for exceptional results also means you can benefit from their immense industry knowledge from helping businesses in a similar niche as yours achieve their marketing goals. They’ve seen it all. Moreover, planning and successfully executing a Google Adwords campaign can eat a lot into the time you could be dedicating to other aspects of your business that could do with your undivided attention.

True, it’s possible to run your own ad campaign, but unless you’re a certified Google Ads specialist, it’s hard to match the results that a leading NZ Google Ads agency like First Page that works on meticulously-planned strategies designed to deliver results that exceed expectations. Our Google Ads services are superior compared to most other agencies, meaning your campaigns have a higher chance of outperforming your competitors’.

In addition to running ad campaigns, an ideal digital marketing agency is one that oversees the entire management of your campaign projects. In our case, this starts with closely working with you to understand your business, audience and objectives which we gauge with KPIs that we agree we on.

Throughout the duration of the campaign, we remain accountable by providing transparent reporting so you can have a clear picture of not just what we’re doing, but also how your money is being utilised. Our Google Ads services are not complete without continuous monitoring of results and tweaking the strategy, so at the end of the day, our results remain simply unmatched.

While an effective Google Adwords campaign isn’t free, that doesn’t mean you cannot generate exceptional results when you channel a small amount into it.

A solid Google Adwords campaign doesn’t have to cost a fortune, but if planning to hire an agency that offers Google Ads services to run the campaign for you, you might be wary of who you partner with because what you ideally want is to find a credible agency for Google Ads in NZ, with a proven track record of delivering high-performance results. There is no shortage of agencies out there, but majority might not prove good value if you have less budget flexibility.

Even the smallest of businesses can find Google Ads useful as long as they’re in the business of making money. For example, if you’re promoting a sale or launching a new product line, a tailored Google Ads campaign can position your company at the top of SERP, making it easier for you to convert customers with speed and precision. At First Page, our Google Ads and SEO services extend to businesses of all sizes, so even if you feel you don’t have the budget of the industry bigwigs, we can still help you drive amazing growth.

Tracking the performance of Google Ads is a breeze. The challenge lies in knowing which metrics to consider, and which changes to enforce based on your insights. Which is why you might want to leave it to experts at a reputable Google Ads agency in New Zealand.

One of the most important areas to look at is your click-through-rate (CTR). It’s what tells you how many ad views have been able to deliver “x” number of clicks to your website. If this number drops below your expected figure, consider redoing your copy to ensure it’s more compelling and don’t forget to include a clear offer.

The cost per conversion also matters. This reveals the amount you’ve poured into the campaign in relation to the number of customers you’ve acquired from the said campaign during that time. If the budget is unsustainable due to many people not buying, there could be a problem with ad targeting or capturing attention.

By leaving your Google Adwords management services to First Page, you don’t need to be worried about whether or not your budget will be effective. We can outperform your goals within your budget as will be clearly indicated by the detailed reports we share with you that reveal key metrics like impression share, cost-per-action (CPA) and return on ad spend (ROAS).

As any Google Adwords agency will tell you, an Adwords campaign cannot directly influence your SEO results. However, you can leverage the intel you gather from it to your benefit. For example, as both New Zealand SEO (and PPC) rely on keywords, you can borrow the high-converting keywords you used in your Google Ads campaign and use the data to help you climb up the search results and enjoy the increased organic traffic that comes as a result. In so doing, you’re able to tap into a wider audience and establish long-term stability at a reduced cost.

One of the most powerful things about Google Adwords is retargeting. You can use your retargeting campaign to track and target organic traffic, which can boost your conversion rate and profitability. In addition, a Google Ads campaign gives you a deeper understanding of the process your ideal customer goes through searching for products on the web, intel that allows you to execute an SEO campaign with more conviction. Therefore, it’s possible to optimise all your campaigns by implementing data synthesis methods between your PPC and SEO strategies.

With most online shoppers these days searching for products online before making a purchase, Google Ads can be one of your most potent marketing tools as an ecommerce business. However, you need a robust strategy that works to achieve your objectives, and this is why you will find professional Google Adwords services incredibly useful. If you’re not sure where to begin or feel you could use an expert’s guiding hand, we have a team ready that can work with you to create an optimised campaign for your e-commerce store that smashes your targets.

Even more reason to sign up for Google Adwords management services with an experienced agency like First Page is that our ad specialists understand the ins-and-outs of the marketing funnel, and can position your e-commerce ad campaign depending on where your customers are in the buyer journey.

For instance, the top of the funnel can be used to place ads that raise brand awareness and encourage your target audience to consider your products. The middle of the funnel could be used to develop interest in your offerings and persuade them to take action. Lastly, the bottom of the funnel can carry ads that make use of emotive copy and convincing promotions that get prospects to purchase.

The business world can be a murky one. Since you pay per every click made on your advertisement, it’s not uncommon for dubious competitors to start playing dirty by clicking on your ads with the aim of wasting the rival’s budget. This is referred to as click fraud, and Google has put in place some measures that could stave off this kind of behaviour by automatically filtering these clicks whenever they can be identified.

For example, Google can reveal fraudulent clicks with the help of a few data points such as identical IP addresses and unnatural user behaviour such as a high volume of duplicate clicks within a short interval.
That aside, you can also exclude select IP addresses from your campaign to block any potential malicious users.

Another way you can curb click fraud is to use a third-party tool such as the fraud detection software by First Page digital agency. Using this tool, it’s possible to keep track of how your budget is being spent and stop fraud from harming your business.