LinkedIn advertising grants you access to over 740 million active business users. It’s time to supercharge your lead generation, sales and brand awareness

There is no other platform that grants businesses the ability to target professional audiences so precisely. Incredibly, most brands are either focused on Google or Facebook marketing or have no idea how effective advertising on LinkedIn can be. That includes your competitors, and it can only augur well for you.

What was once a small stuffy platform for networking with professionals and other businesses has evolved into a top social platform that holds incredible opportunity for B2B marketing. In line with this growth, advertising on LinkedIn has become sophisticated and you can now leverage LinkedIn ads to narrow down your target audience to a tee – size of company, number of employees, interests, industry you name it.

For this reason, advertising in LinkedIn has the power to deliver mind-blowing ROAS (return on ad spend).

LinkedIn ads are a golden opportunity to get your brand in front of a highly-targeted and super eager group of professionals.

We can elevate your advertising LinkedIn campaign to the next level and deliver crazy conversion

Not many businesses or marketing agencies are proficient enough to run an effective advertising LinkedIn campaign. For us at First Page, LinkedIn has been a favourite playground as a digital marketing company for years. A favourite because advertising on LinkedIn has seen our campaigns deliver crazy ROI in the region of 5x to 10x. 

First Page has an international team of Digital Marketing specialists who can help you set up your account and manage your LinkedIn advertising campaigns. Our experts have run enough experiments and A/B tests to know what works and what is a waste of time and money. At a time when all you want is RESULTS, you cannot afford to gamble with your LinkedIn campaigns.

Results aside, on this platform, first impressions matter more than most places, so you can ill afford to have an agency that runs a campaign that leaves you red-faced for one reason or the other.

You can bank on the experience and expertise of the team at First Page to help you achieve the goals you hope to by advertising in LinkedIn, whether it’s exposure, brand awareness, lead generation or sales.

It’s easy to get started. Simply schedule a FREE call with one of our Digital Marketing strategists by clicking the button below and we’ll get stuff moving.

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What are LinkedIn Ads?

LinkedIn ads are a paid advertising solution that gives you better access to the world’s largest professional audience. Advertising in LinkedIn can expose your brand to a professional audience and deliver incredible results. Whether the idea is to generate professional leads for your company’s offerings or use sponsored posts to raise brand awareness and establish yourself as an authority in your domain, LinkedIn advertising can help you achieve that and more.

With over 740 million users spread across the globe, advertising in LinkedIn can increase your brand’s reach massively and level up your business in the process. It’s easy to achieve your business-oriented goals on LinkedIn since the platform is centred around B2B interactions. LinkedIn advertising options include a cornucopia of ad formats which, combined with the platform’s targeting features, can easily help you reach and convert your desired audience.

The platform offers different LinkedIn advertising options based on where you want your ads to appear. For example, if you’re recruiting for a new role, your Job Ad will appear directly in a user’s feed on desktop and mobile. Spotlight Ads – a tailored form of LinkedIn ad used to direct your target audience to your website or landing page – are seen in the main desktop feed.

Follower Ads – a great way to build website traffic and brand awareness by encouraging members to follow your LinkedIn or Showcase Page – rely on a strategic call-to-action button on desktop and mobile devices to drive the clicks. And then we have LinkedIn Conversation Ads. As the name suggests, they allow you to pop up in your target audience’s chat box on both desktop and mobile environments and initiate conversation. By leveraging each of these LinkedIn advertising options, you can enhance your reach and brand visibility on the platform, in addition to generating leads, showcasing your products and highlighting success stories.

The power of LinkedIn advertising is not lost on many brands, but most simply join the network, create a profile and that’s it, instead choosing to focus their online marketing efforts on platforms like Facebook and Instagram. For the few that are advertising in LinkedIn, the strategies are terrible and it’s little wonder most never realise any results. If you’re a company with a B2B focus, LinkedIn ads are a great way to attract your ideal professional audience as this is where they hang out – corporate decision-makers, industry influencers, business owners, you name them.

But it’s not just established businesses that will find LinkedIn advertising options useful. Individuals who provide professional services – for example architects, doctors, lawyers, plumbers, teachers etc. – are some of the entities that stand to benefit the most with LinkedIn ads because marketed properly, paid LinkedIn ads can attract serious and lucrative clients. The same goes for young professionals out to make their name too. By using LinkedIn ads to showcase their expertise and what makes them unique, they have a great avenue to launch their career that was not available before.

LinkedIn advertising provides a slew of benefits for B2B companies and providers of professional services. It’s a fantastic avenue for generating high-value leads. You can also boost your reputation by showcasing your brand’s industry knowledge through exceptional sponsored content. Over time, and through proper targeting, it’s possible to capture the attention of influential decision-makers with the influence to make large-scale purchases from your company. With a proper strategy, effective advertising in LinkedIn can result in high conversion rates that make a difference in your coffers.

But advertising LinkedIn benefits are not limited to sales only. For companies looking to recruit, for example, there are fewer better talent harvesting grounds than LinkedIn. Through a targeted Job Ads campaign, you can save time, effort and funds involved in recruitment.

Dynamic ads on LinkedIn are a form of paid ads that are tailored to individual LinkedIn users based on their profile data such as their job title, profile photo and company name. These personalised ads normally appear on the right sidebar on the platform and can give your marketing efforts a push as they add a personal touch to advertisements, helping you draw in the users you’re targeting with your campaign. Personalising your ads is good, but you still need to accompany these ads with an appealing message and call-to-action that encourages your audience to take action.

Dynamic ads provide you with three LinkedIn advertising options: Follower Ads, Spotlight Ads, and Job Ads. Each of these ad formats is suited to different objectives, so it’s incumbent upon you to not only figure out what you’re hoping to achieve with your campaign, but also to find ways to optimise these dynamic ads to generate good ROI.

If you’re considering running a B2B advertising LinkedIn campaign, congratulations – it shows your thinking is in the right place! There is a bit of a learning curve involved when advertising in LinkedIn.

To get started, create a free Campaign Manager account, the platform’s advertising dashboard that allows you control over your entire strategy, then set your campaign objectives – brand awareness, website visits, job applicants etc.

Next, create your target audience by defining your target users using audience attributes like industry type, job title, skills, seniority level and more. You can also choose to target your audience through personal or professional interests.

From there, you need to select an ad format. The LinkedIn advertising options you can choose from include single image ads, video ads and dynamic ads. Then, enter your bid amount and your campaign starting budget. Before launching the campaign, you’ll also need to design your ad creative which should be informed by the ad specifications and guidelines of your selected ad format.

The work involved in executing a LinkedIn campaign from start to successful completion takes time and effort and can be challenging. You can skip the hassle by outsourcing your LinkedIn advertising to a reputable agency such as First Page that can be trusted to get the job done.

When advertising on LinkedIn, you’ll have different types of LinkedIn ads to choose from. The decision on which to go with will depend on your goals and target market. Sponsored Content ads come in four types – Single Image Ads, Video Ads, Carousel Ads and Events Ads. These ads normally appear in the news feed. There are also two types of Sponsored Messaging Ads – Message Ads and Conversation Ads. These allow you to target LinkedIn members through chat in order to persuade them to take action.

Additionally, businesses advertising in LinkedIn can choose from Text Ads and Dynamic Ads. Both ad formats appear on LinkedIn’s right sidebar and are ideal for promoting your LinkedIn page, showcasing your offerings and driving leads to your business.

The different ad options that LinkedIn provides make it easier for businesses to achieve their LinkedIn advertising goals, especially when you combine them with additional features like Lead-Gen Forms which can improve your sales funnel markedly.

Running an advertising LinkedIn campaign can be a hugely valuable endeavour, but you can only expect big results if your strategy involves accurate targeting. Good thing is, LinkedIn advertising provides you with a set of audience attributes that number close to a dozen. Examples include categories like company name, job title, seniority level, member interests, skills and more. It’s also possible to reach users based on location data, whether you’re targeting a specific country, city or local area. You can also use LinkedIn ads to target users based on their followers and company connections, never mind user demographics such as age and gender.

If you can leverage these attributes when targeting your model audience with your campaign, the results can be nothing short of impressive. But that’s easier said than done. And that’s where we come in. First Page has a team of advertising LinkedIn experts that know how to run a successful campaign. That’s why we remain the preferred choice for businesses looking to achieve extraordinary results when advertising on LinkedIn. We can help your brand achieve the same too. Unlocking the full power of LinkedIn ads requires proper experience, otherwise there is always the risk that your campaigns could end up punching well below their weight.

How can LinkedIn Ads help your business?

LinkedIn advertising has the capacity to deliver amazing ROI for brands looking to ramp up their B2B marketing online since this is one of the easiest ways to reach influential decision-makers at all levels of the organisation. Amazingly, companies across the board continue to sleep on this powerful marketing channel, instead preferring to reach their target B2B contacts through channels like Facebook and Instagram. Truth is, though, advertising on LinkedIn promises better conversion rates as far as B2B marketing is concerned.

The objective for many businesses is to persuade qualified leads to take action. The beauty of advertising in LinkedIn is that LinkedIn ads convert customers at every stage of the sales funnel. They can also save your company time, money and energy considering such important campaigns as lead generation and recruitment can be led using specialised ad formats.

LinkedIn advertising can bring exceptional results for your business. The downside, however, is that achieving these remarkable results requires good experience and skills, which automatically rules out many businesses looking to take up advertising LinkedIn in-house. Then again, if anyone could put together winning campaigns, achieving great results would be more challenging for everyone, never mind a rise in the cost of advertising on LinkedIn due to stiff competition. There is a reason there are professionals in every sector of life, not just business – they can do specific things better than everyone else, whether that’s shaving hair, administering medical prescriptions or running social media campaigns. And so it is with LinkedIn advertising.

Teaming up with a digital marketing firm like First Page that has advertising LinkedIn specialists within its rank and file means you can say goodbye to poorly executed campaigns and start benefiting from the top-level expertise and experience gained from leading successful campaigns for thousands of businesses.

Before you get started with LinkedIn advertising, it’s important to know how big of a budget you’ll need to achieve your objectives. While there is no doubt that LinkedIn ads yield some of the best ROI in digital marketing, the ultimate cost you end putting up with will largely depend on your strategy and the activities involved.

As with other forms of social media advertising, LinkedIn advertising is based on an auction system that occurs within a fraction of a second. While there are a number of factors that determine which businesses get to have their ad displayed, the bid value and relevancy of every campaign to the user is what determines which ads show and in what order. If you’re like most businesses and desire higher ROI, it’s possible to achieve by employing an optimised bid strategy that factors in visibility vs expenditure.

At First Page, we can develop and execute a LinkedIn campaign whose results your competition will struggle to keep up with, and do so without blowing your budget.

Advertising on LinkedIn has been consistently shown to be one of the best marketing strategies for companies targeting increased B2B sales. With an average estimated conversion rate of 6.1 per cent, not even the super popular Google Search Ads comes close with its average conversion rate of 2.5 per cent. But it’s important to add that launching an advertising LinkedIn campaign doesn’t automatically guarantee you such a conversion. Rather, your strategy and configuration of your paid campaign does. This is why if you’d rather avoid playing guesswork on expected conversion, you would be best served to partner with a top-ranked LinkedIn advertising agency like First Page.

Our desire to take time understanding your audience and what makes your business different is what allows us to piece together an incredibly precise strategy that smashes expectations. Combined with our profound knowledge of LinkedIn ad formats, we can craft a message that echoes your objectives, making it easy to reach and convert your target LinkedIn audience. Our campaigns typically exploit a diverse range of LinkedIn optimisation features, something that will enhance your campaign’s performance even more. Our ability to deliver results and surpass client expectations is unmatched.

You don’t necessarily need a digital marketing agency to run your advertising LinkedIn campaigns. However, while the platform has made advertising easily accessible via the LinkedIn Campaign Manager, anyone considering going it alone needs to understand there is a steep learning curve that will involve plenty of trial and error. Unless you’re prepared to invest a considerable amount of time, effort and money in the name of learning the ropes, there is no beating the convenience or results that come with relying on LinkedIn ad specialists from a reputable agency like First Page.

Sure, advertising in LinkedIn on your own is possible, but you must be prepared to pour yourself into the process. You need to understand your audience, learn how to set realistic campaign goals, acquaint yourself with LinkedIn advertising features and LinkedIn targeting, know how to put together a strategy, in addition to monitoring and adjusting ongoing campaigns for best results.

Retargeting is a feature of paid advertising campaigns offered by many social media networks including LinkedIn that make it possible for brands to reach prospects who have interacted with their website, product pages or social media profile at some point but never got to make or complete a purchase. Also known as remarketing, retargeting campaign is a key component of LinkedIn advertising that has the capacity to skyrocket your sales. A part of that has to do with the fact that retargeting campaigns are aimed at buyers who are already past the brand awareness stage and are familiar with your offerings.

As to how retargeting works with LinkedIn ads, it begins by installing the LinkedIn Insight Pixel on your website. This is a small code snippet that serves the purpose of tracking user behaviour and conversions, providing crucial data that you can use to build a remarketing list with. As the users making up this list have interacted with your brand previously, they’re a sales-ready segment that can prove key to your business achieving its LinkedIn advertising goals.

The best thing about teaming up with a LinkedIn advertising agency is that you get to benefit from their wealth of experience and expertise, although it needs no telling that the agency you’re considering needs to have a good track record of delivering solid results. First Page is one such name. We’re known for our first-rate ROI on LinkedIn ad campaigns that has seen our clients earn millions in profits from LinkedIn conversions over the years.

Regarding the services offered by a LinkedIn marketing agency, if we could speak for ourselves, we prefer assigning you – our client – a dedicated account manager to oversee the campaign and keep you in the loop on how your campaign is progressing. Often, this will involve regular work-in-progress meetings during which you’ll be furnished with detailed information about how your budget is being utilised to reach and convert your target customers. As a leading agency in APAC with a reputation to uphold, we strongly believe in accountability and transparency. That aside, our real work involves developing, managing and optimising campaigns. As we get to understand your business and expectations, we can deliver a strategy that hits all the KPIs and achieves your objectives for a great price.

The expectation for every brand when advertising on LinkedIn is to implement the most successful strategy that can deliver outstanding performance. While this is possible to realise through a combination of methods, the best way to be sure your strategy will achieve the desired results within budget is to employ A/B testing. A/B tests allow you to compare and contrast two advertising approaches by giving you different sets of results to work with. This way, you’re able to clearly tell which strategy promises the better results.

A good A/B test is one that yields results that are easy to interpret. For this reason, the best way to approach it is to test one variable at a time, whether it’s on your landing page, app, ad creative, copy, lead form etc. It may sound laborious and time-consuming, but it is by approaching the test step-by-step that you can be able to spot discrepancies and implement the small tweaks needed to enhance your campaign and maximise your ROI.