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Where you might have seen First Page Australia - Forbes, Entrepreneur, Business Insider, Yahoo News, The Age, The Financial Review etc Where you might have seen First Page Australia - Forbes, Entrepreneur, Business Insider, Yahoo News, The Age, The Financial Review etc Where you might have seen First Page Australia - Forbes, Entrepreneur, Business Insider, Yahoo News, The Age, The Financial Review etc

Get in front of over 740 million active business users with LinkedIn advertising.

There’s no denying… LinkedIn has a huge user base. It’s not just any old user base either. It’s made up of over 740 million active professionals who have a niche taste and unique behaviours. That makes LinkedIn advertising options extremely targeted when compared to another platform like Instagram, which has a very broad user base. For certain businesses, that means LinkedIn paid ads such as LinkedIn PPC or LinkedIn dynamic ads can be especially effective. But, it’s not uncommon for business owners to find advertising on LinkedIn a little more intimidating.

Often, business owners are wondering how to advertise on LinkedIn when they are already running ads on other social platforms. With such a professional user base and on a platform where reputation is everything, LinkedIn ads can be… tricky. That’s why it’s so important to partner with a LinkedIn ads agency that knows what they’re doing. Not only does this make the whole process of advertising on LinkedIn easier, but it also protects your reputation. The team at First Page is ready to get your business in front of the 740 million active LinkedIn users with a range of LinkedIn advertising options that are all about quality.

That’s because LinkedIn is a platform where you can’t just put anything you like into your LinkedIn ads and expect it to fly. A LinkedIn ads manager from First Page will take the time to build a carefully thought out strategy that gets the attention of professionals without getting them offside. We’re a LinkedIn advertising agency with the experience and know-how to take full advantage of the niche that is LinkedIn advertising. Your business stands to gain a whole lot, without needing to sacrifice your time or risking your brand reputation.

A LinkedIn advertising agency your competitors will envy.

Who you choose to partner with says a whole lot about your business. We get it. You want to make sure you’re trusting professionals with your LinkedIn advertising who know what they’re doing. You don’t want to throw money into the wind and neither would we. First Page is different. We’re a LinkedIn advertising agency that your competitors will be asking you for. Honestly, it’s up to you whether you pass our name on. We’re here for you. Through years of running Linkedin dynamic ads, LinkedIn PPC ads, and LinkedIn paid ads more generally, every LinkedIn campaign manager at First Page has the experience and know-how you’re looking for.

We’re LinkedIn advertising experts with a process. That process starts with getting to know your business and your goals. It’s a question of what you want to achieve by advertising on LinkedIn. Then we take the time to dive into your analytics and current LinkedIn presence. This gives us the opportunity to determine where your strengths and weaknesses with LinkedIn advertising might lie. That’s when a First Page LinkedIn ads manager takes the time to begin to craft a LinkedIn ads strategy that uses a range of LinkedIn advertising options.

That LinkedIn strategy will show your competitors how to advertise on LinkedIn properly. Don’t be surprised if they ask you what LinkedIn advertising agency you’ve started working with. Advertising on LinkedIn doesn’t have to be difficult, but it can be a standout. We work to make every dollar of your LinkedIn advertising budget count to bring your business a huge ROI so we can grow together. If you’re looking for a stand out LinkedIn ads agency that does things differently, get in touch with a LinkedIn ads manager from First Page today.

Advertising on LinkedIn tailored to your business.

When you begin advertising on LinkedIn, you won’t be the only one. It’s the same with TikTok, Facebook or Pinterest – there are plenty of other fish in the water. Some people look at that as a deterrent for advertising on social media. First Page is a LinkedIn ads agency that sees it as an opportunity to stand out. If everyone was standing out, no one would. We like the LinkedIn advertising water to be calm and even, so that we can break the surface. We don’t just do that by making the most of all the LinkedIn advertising options out there.

We do it by tailoring the LinkedIn advertising strategy we build for you to your business. It’s a LinkedIn ads campaign you’ll feel familiar with, one that communicates your brand in your way. It starts with a LinkedIn ads manager from First Page taking the time to get to know your business and your goals with LinkedIn advertising. We want to know your products and services, your brand voice, and your targets like the back of our hand. It’s part of the LinkedIn ad process that you’re heavily involved in because you know your business best.

Your LinkedIn ads manager will take all that they’ve learned and use it to craft compelling, powerful LinkedIn ads that stand out. They will break the water. We’re a LinkedIn ads agency that doesn’t do it any other way. Through LinkedIn dynamic ads that are part of a unique LinkedIn advertising campaign, you can watch your LinkedIn advertising efforts pay off big time. That looks like ROI from customers that are perfectly matched to the product and services you offer. That looks like leads flying through your digital door. Sounds like what you’re looking for? Get in touch today.

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LinkedIn Ads New Zealand

FAQs

LinkedIn ads are a form of digital advertising offered on the LinkedIn platform, which is known for its professional and business-oriented user base. LinkedIn advertising provides a unique opportunity for businesses to target specific professional audiences, making LinkedIn ads highly effective for B2B marketing campaigns, as well as for targeting professionals for B2C campaigns when compared with the likes of Instagram.

There are various LinkedIn advertising options available, catering to different campaign goals and preferences. These include Sponsored Content, which appears directly in the LinkedIn feed, Sponsored InMail, which allows you to send personalised ads to users’ LinkedIn inboxes, and LinkedIn dynamic ads, which are personalised to each viewer for higher engagement.

Using the LinkedIn campaign manager, businesses can set up and manage their LinkedIn ad campaigns. This tool offers detailed targeting options, allowing you to specify the audience for your ads based on factors like job title, industry, company size, and more. This precision targeting makes LinkedIn advertising particularly valuable for reaching decision-makers and influencers in specific industries.

LinkedIn PPC (pay-per-click) or paid ads also operate on a bidding system, similar to other digital advertising platforms. This means you have control over ad spend, and you can set budgets and bids based on campaign goals.

LinkedIn ads appear in a range of places on the platform, offering different opportunities for businesses to reach their target audience. One common placement is directly in the LinkedIn feed, where users scroll through updates and content. These are known as sponsored content LinkedIn ads, and they blend in with organic posts, making them a less intrusive form of LinkedIn advertising.

Another type of LinkedIn ad placement is through Sponsored InMail. These ads appear in users’ LinkedIn messaging inboxes, allowing for direct and personalised communication. This format is particularly effective for reaching out to potential leads with tailored messages.

LinkedIn also offers LinkedIn dynamic ads, which appear on the side panels and banner spaces of the LinkedIn user interface. These LinkedIn ads are personalised to each viewer, featuring their name, photo, and other profile information, making them more attention-grabbing and engaging.

So, LinkedIn provides a range of ad placements, each serving different campaign objectives and user engagement styles. Taking advantage of these various options through the LinkedIn ads manager or with the help of a LinkedIn advertising agency like First Page can help businesses effectively reach and engage with their professional audience on the platform.

LinkedIn ads are suitable for a wide range of businesses, especially those in the B2B sector, as well as companies targeting professionals or specific industries. Due to LinkedIn advertising’s nature on a professional networking platform, it is an ideal tool for businesses that provide professional services. These include software solutions, educational programs, business consulting, or any product or service that caters to a professional audience.

B2B companies can take advantage of LinkedIn advertising to reach decision-makers and influencers in their target industries. The platform’s detailed targeting options allow businesses to tailor their LinkedIn ads based on job titles, industry types, company size, and even specific companies, making it highly effective for reaching a niche professional audience.

What’s more? LinkedIn advertising isn’t just for B2B. B2C companies, especially those offering products or services that are career-oriented or professional development-focused, can also benefit from advertising on LinkedIn. Higher education institutions, online course providers, or luxury brands might use LinkedIn ads to target professionals.

LinkedIn’s advertising platform, with its different ad formats like dynamic ads, Sponsored Content, and InMail, offers options suitable for different businesses. Whether it’s through LinkedIn PPC or paid ads, businesses can create effective campaigns that resonate.

LinkedIn ads offer a range of benefits that make them a great choice for businesses looking to advertise on a professional platform. One of the biggest advantages is the ability to reach a targeted professional audience through LinkedIn advertising. LinkedIn’s user base is made up of professionals, decision-makers, and industry influencers, providing businesses with direct access to a high-quality audience through their advertising on LinkedIn.

The platform’s advanced targeting options are another benefit. LinkedIn allows you to tailor your LinkedIn ads based on specific job titles, industries, company sizes, and even individual companies. This level of choice makes sure that your LinkedIn advertising efforts are focused on the most relevant audience, leading to higher engagement and conversion rates.

LinkedIn ads also offer different LinkedIn advertising options to suit different campaign goals, including Sponsored Content, dynamic ads, and Sponsored InMail. These diverse ad types provide flexibility in how you present your message and interact with your audience. Whether it’s raising brand awareness, generating leads, or driving traffic to your website, LinkedIn’s ad formats can meet your needs.

LinkedIn also provides analytics and tracking through its LinkedIn campaign manager. This tool offers valuable insights into ad performance.

LinkedIn advertising offers a variety of advertising options, catering to different marketing objectives and strategies. Understanding these options can help you choose the right approach for your LinkedIn ads.

One popular option is LinkedIn Sponsored Content, which appears directly in the LinkedIn feed. It’s like a regular post but with a wider reach. This type of LinkedIn advertising is effective for raising brand awareness and engaging with a broad audience.

LinkedIn also offers LinkedIn dynamic ads, which are LinkedIn ads personalised to each viewer. These LinkedIn ads can feature the viewer’s own LinkedIn profile data, like photo and job title, making them highly engaging and personalised. Dynamic Ads are great for driving traffic and conversions.

For those looking at pay-per-click options, LinkedIn PPC ads, or LinkedIn paid ads, are available. These are typically smaller, text-based ads that appear in various positions on the platform, allowing for a more traditional approach to online advertising.

Each of these advertising options can be managed and optimised through the LinkedIn campaign manager, giving you control over your campaigns’ targeting, spending, and performance tracking. With the help of a LinkedIn ads agency like First Page, businesses can effectively leverage these tools to reach their desired audience.

Firstly, you’ll need to have a LinkedIn account and a Company Page, as these are essential for creating and running LinkedIn ads.

The next step is to access LinkedIn campaign manager, the platform’s central hub for advertising. This tool is where you’ll manage all aspects of your LinkedIn advertising campaigns. In the LinkedIn campaign manager, you’ll start by setting up an ad account if you haven’t already done so. This involves providing basic information about your business and setting up a payment method for your ad spend.

Once your ad account is ready, you can begin creating your first campaign. LinkedIn ads offers various advertising options, including Sponsored Content, Sponsored InMail, and LinkedIn dynamic ads. Choose the format that is best for your social media advertising goals, whether it’s increasing brand awareness, generating leads, or driving website traffic.

When you get to launching your LinkedIn advertising campaign, it’s important to monitor and optimise your ads using LinkedIn ads manager, adjusting your strategy based on performance metrics to maximise results.

For those new to LinkedIn advertising, consider a LinkedIn ads agency like First Page. We can provide expertise and support in creating effective campaigns and navigating the finer details of LinkedIn PPC and paid ads.

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