ROI for service based businesses

What is the average cost per click for keywords relating to your business?

CPC

How much do you intend to spend on your ad campaign?

Ad Spend

$1000

What is the conversion rate (CVR) of visitors to your website that become new leads?

Conversion Rate

20%

How many of your leads turn into customers?

Close Rate

40%

On average, how much is each customer worth to your business?

Avg Customer Value

$100

The percentage of each sale that is profit

Avg Profit Margin

Based on these numbers, here is what you could expect for return on investment*

Visits 0
Leads 0
CPL 0
Sales 0
Revenue 0
Profit 0
Monthly ROI

Show Profit Margin Calculations

ROI for ecommerce based businesses

What is the average cost per click for keywords relating to your business?

CPC

How much do you intend to spend on your ad campaign?

Ad Spend

$1000

Conversion rate (from visitors to leads) on the page you send your leads to.

Conversion Rate

10%

On average, how much is each customer worth to your business?

Avg Customer Value

$100

The percentage of each sale that is profit

Avg Profit Margin

70%

Based on these numbers, here is what you could expect for return on investment*

Visits 0
Sales 0
Revenue 0
Profit 0
Monthly ROI

Show Profit Margin Calculations

*The information calculated from the First Page ROI Calculator is intended for use by you as a guide ONLY. The calculations produced by the First Page ROI Calculator do not in any way represent guaranteed results, and the calculations have no legal effect on any contracts entered into by you (‘the Client’) with First Page. The figures and formulae used within the First Page ROI Calculator may change at any time without notice. First Page accepts no responsibility for any losses arising from any use or reliance upon any calculations or conclusions reached by using the First Page ROI Calculator.

How do you calculate PPC ROI?

When it comes to creating effective PPC campaigns with the highest ROI for our clients, First Page is unrivalled.

We’ve combined our years of experience and knowledge to create an easy-to-use ROI calculator tool that can provide you with instant insights in minutes. You can see the potential value of a PPC campaign for your business by analysing six key metrics to calculate ROI.

The metrics we use to calculate the ROI of your PPC campaign are listed below.

Average Cost Per Click

The average Cost Per Click (CPC) is determined by a number of factors, including the industry, the intended ad spend, and the level of competition for your chosen keywords.

Proposed Spend

The planned monthly budget has a considerable impact on the PPC campaign's success. We recommend starting with a budget of at least 1,600 AUD, depending on the size of your company.

Conversion Rate

This refers to the number of leads, sales, signups, and other conversions generated by your current website.

Close Rate

To assess the ROI of your PPC campaign, any B2B or B2C firms who provide services must enter their close.

Average Customer Value

The average customer value (AVC) is the amount of money a customer is worth at a given point in the marketing funnel.

Profit Margin

Calculate your profit margins by adding up all of your sales, minus all of your expenses, and then dividing by total revenue.

PPC ROI Calculator Tool

FAQ's

WHAT IS PPC?

PPC (Pay Per Click) is an online advertising model in which advertisers place ads on a search platform (such as Google) and pay a fee each time their ad is clicked. PPC is a term that refers to pay-per-click advertising.

WHAT FACTORS DETERMINE MY PPC COSTS?

A number of factors influence the cost of your PPC campaign, including your monthly ad spend, keyword and demographic targeting, and ad quality (low or high).

CAN I USE THIS CALCULATOR TO CALCULATE SEO ROI?

No, this calculator was created specifically to calculate PPC ROI. Please use our SEO ROI calculator tool to determine the potential of your SEO campaigns.

WHAT IS THE OPTIMUM ROI FOR A PPC CAMPAIGN?

PPC advertising ROI, like most digital marketing campaigns, is subjective and depends on a variety of factors, including the industry and size of the company. Of course, the best ROI is the one with the highest profit margins in relation to the anticipated budget and business objectives.

AM I GUARANTEED TO GET THESE ROI FIGURES IF I IMPLEMENT A PPC CAMPAIGN?

These ROI figures are not guaranteed because our ROI calculator tool is designed to predict potential returns. They’re here to serve as a starting point for you to see how a PPC campaign can work as part of your overall digital marketing strategy.

HOW CAN I GET STARTED WITH PPC?

A comprehensive digital marketing strategy includes a successful PPC campaign. To learn how we can help you grow your business today, contact our digital marketing experts.

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