All You Need to Know to Get Started With Video Marketing
Are you looking to launch a video campaign but unsure about how to get started? If so, you’ve come to the right place.
We create videos that are so good that people will be dreaming about your brand in their sleep! No magic potions needed – we promise.
In this article, we’ll discuss the benefits of video marketing and what kinds of videos work best for different purposes. We’ll also provide some tips to help you maximise your results.
Soon, you’ll be loaded up with the ammunition to make videos that blow your viewers away!
What Is Video Marketing?
Video marketing is the process of creating videos to promote and sell a product or service. The purpose of video marketing is to create awareness of the product or service and to get people to take action, such as buying the product or signing up for the service. It is also a great way to broaden audience recognition of your company and create an emotional connection with your target demographic through online videos.
Online video platforms, such as YouTube and TikTok, are popular ways to reach a large audience with your video. You can also post videos on your website or blog, and share them on a professional video hosting platform.
How Videos Can Help Your Campaign
Here are some of the reasons why video marketing for businesses is becoming more popular by the day.
1) Reach a larger audience
Videos can be quickly shared on social media platforms and other websites. Because they have the potential to reach a large number of people, your video can have a big impact.
2) Establish credibility and trust
Videos allow you to demonstrate your level of knowledge and establish credibility with prospective clients. They may also assist you in establishing a reputation with others in your sector.
3) Attract attention
Videos can attract the attention of prospective consumers and motivate them to take action, such as subscribing to your email list or visiting your website. The stimulation from both audio and visuals means that people are more likely to remember your brand when they watch video ads.
4) Generate more website traffic
Since videos are such a popular media format and so commonly shared, they may draw more consumer internet traffic to your website.
5) Guide Customers Through the Marketing Funnel
Marketing videos can also help you move prospects through your marketing funnel. For example, you can use marketing videos to generate awareness for your brand among people who are new to your product or service. You can also use marketing videos to nurture leads who are already familiar with your brand.
5) Increase sales
Videos can increase sales by showcasing the features and advantages of your product or service and how it is used in practice You can use marketing videos to convert leads into customers by showcasing the value of your product or service.
6) Improve search engine optimisation (SEO)
Including videos on your website has the potential to improve the site’s SEO. This in turn makes it easier for individuals to find your business after making a search query.
Characteristics of a Perfect Marketing Video
Any video marketer knows that putting out a high-quality video that ensures results is easier said than done.
Cohesiveness
Your video should be part of a comprehensive video marketing strategy that aligns with your brand. It should be clear and concise, delivering your key message in a way that resonates with your target audience.
Keep it Short
Don’t waste your money and time getting bucketloads of footage that no one will watch. People have limited attention spans, so make sure that your films are only a few minutes long. People like videos that are brief and go straight to the point.
Provide relevant context
The context of your video should be appropriate for the audience you’re trying to reach. Be sensitive to their age, gender identity, demographic and location. It should also match the tone of your other marketing materials.
Include a call to action:
At the conclusion of your video, it’s important to include a call to action. It’s one thing to shoot great videos, but another thing to get people to act.
The call the action is the step you want your viewers to take next, such as visiting your website or subscribing to your email list. It’s that little nudge a viewer might need before becoming a paying customer.
Promote Your Video in All its Glory!
Once you’ve finished creating your video, you’ll want to promote it on various websites and social media sites to ensure that it receives maximum exposure.
What Types of Videos Work for Marketing Campaigns?
Marketing campaigns can incorporate a wide variety of films in various formats. Whether you’re paying for video ads or trying to do everything organically, your objectives will determine the kind of video you produce.
Brand videos
Service or product videos aimed at increasing brand awareness educate viewers about your company’s products or services while also introducing them to your brand.
Explainer Videos
An explainer video goes a step further than simply creating awareness by fully explaining what your product is all about and how the viewer can benefit from it. You might even want to use this opportunity to pre-empt and answer questions about your product to help convince viewers to buy. This can help to minimise any hesitation a customer has before investing in your product or service.
How to videos
A how-to video demonstrates how to use the product on offer. You can even reach out to relevant influencers for user-generated video content of them using your product in their own social media videos. This can help video marketers reach a wider audience.
Customer testimonial videos
In these videos, consumers speak about their experiences with your product or service. This social proof can be very persuasive for many viewers as it makes your business look trustworthy and reliable. When viewers see other satisfied customers on social videos, it can help give your product or service an aspirational status.
Educational videos
This type educates viewers about a certain subject related to your company. It helps build authority within your brand and helps draw away from an over-the-top hard sell approach.
Behind-the-scenes videos
Behind-the-scenes videos can work to add a bit of personality to your content and humanise your brand. It makes your customers feel included and can help build meaningful relationships with them.
If you want to focus on authenticity as part of your video marketing strategies, you could also try live videos to show what things are really like in a no-frills setting.
Event Videos
Event videos show viewers the events that you participated in or sponsored. It shows your company in action and can help create some excitement around your brand. Event videos work best if the events in question appeal to your target audience.
Marketing Video Creation Process
A strong video marketing campaign takes time and skill, but once you read our guide, you’ll be able to achieve success in no time!
Video Strategy
To create a high-quality video, businesses need to first craft a solid video marketing strategy that outlines their video marketing goals, the type of video they want to create, what message they want to communicate, who their target audience is, and where they want to post the video.
You don’t want want to wing it! If your video sounds include some form of speech, make sure to create an entertaining video script that people would want to listen to. You don’t want want to wing it! And trust us, it will save you a lot of time to be organised.
Create Video Content
Video content is one of the most important aspects of your video campaign because, without footage, you have no video to market! The good news is that there are many ways to obtain video content.
You can shoot your own video footage, purchase stock footage, or even hire a professional video production company to produce a video for you.
No matter what route you choose make sure your video tells an engaging brand story. After all, without a compelling story, your video will be nothing more than a series of pretty pictures. So, it’s time to get creative and think outside of the box!
Editing Your Video
After you have produced your video, the next step is to edit it and upload it to a website.
Regardless of whether live-action or animated videos are your thing, you should invest in professional editing software to ensure a positive viewing experience. This will allow you to generate high-quality films that appear polished and professional.
It’s also worth reiterating that a good marketing video should be no longer than a few minutes. People have better things to do than watching a movie-length film about a product they might not even buy.
Keeping your videos short and sweet will make them more likely to have a positive impact and ensure viewers actually watch till the end.
Distribute and Market Your Videos to Maximise ROI
Promoting video content is a key step to ensuring it is seen by a wide audience.
Upload your videos online to social media channels like Facebook, TikTok, and Instagram. A social media video is easily shared, so make sure you distribute content that is worth sharing!
However, it’s important to target your videos to your specific target audience. Keep in mind what they are interested in and what will appeal to them. If you have the budget, you should also consider promoting your videos through social media ads as paid social media marketing can be an extremely efficient way to reach your ideal customer.
You can also distribute your videos through email marketing and other channels, such as Use email marketing by sending your video to subscribers of your email list. And given that YouTube is the second-most popular search engine behind Google, you should create a YouTube channel for your brand and use your YouTube video as another way to boost your visibility.
By distributing your video on a variety of channels, you can guarantee that your films receive the greatest exposure possible, resulting in a high ROI.
Evaluate and Adapt
Once our final video is out, be sure to closely monitor its performance. Is it reaching the number of people you were hoping for? Are people actually watching it? Are they clicking on your landing page and continuing to make a purchase?
It’s important to critique and monitor your videos to discover how you can make your marketing video even more effective in the future.
Bring on the Experts
Now that you have a fundamental understanding of video marketing, it’s time to get started making your videos. It may seem daunting if you don’t have much experience with the process, but we are here to assist you every step of the way.
The specialists at First Page will put our expertise and resources to good use, ensuring your entire video is a work of art that will give you the results you want.
From an experienced content creation team to world-class editing tools, we have it all.
Get in touch with us today to discover the video marketing services we provide. and how we can make videos that get people talking.
