Google Ads Management: Tips for a Successful Campaign

As a business owner, you are probably always looking for new and improved ways to market your products or services.

You may be exploring Google Ads as an advertising option. Or you may already be using it and want to learn how to do it better.

Google Ads can be a great way to improve your online visibility and attract new customers. But it can also be a lot of work. So, to save you time and energy, we have put together a few tips on successfully managing your Google Ads campaign.

The Google Ads specialists at First Page know just what you have to do to get your ad revenue zooming high like Apollo 11!

What is Google Ads management?

Google Ads management is the process of creating, optimising, and monitoring online advertising campaigns on the Google Ads platform, which runs pay-per-click (PPC) ads.

Those who are interested in e-commerce can use this tool as a marketing medium to advertise on the Google results page, Gmail, Youtube or other participating sites.

Benefits of the Google Ad Management Platform

Asking us what the benefits of Google Ads are is like asking how many girlfriends Leonardo DiCaprio will have in his lifetime. The opportunities are seemingly endless!

In case you still need convincing though, we’ve put together a list of a few benefits.

  1. Reach

Google ads are by far the most popular ad management platform in digital marketing.

When in doubt, you Google it out! With over 5 million estimated search queries a day, the potential reach of a Google ad is absolutely huge (depending on ad spend).

  1. Targeting

Like with Facebook ads, Google ads management lets you create online ads that are highly targeted so that you can attract more customers that are more likely to spend a significant amount of time on your site and convert.

You can target users based on demographic data, age and gender or interests. For example, you might choose to target sports and camping lovers if you run an outdoor recreation business. This way, you’re making sure that you aren’t wasting your precious advertising budget on customers who don’t care about your value proposition.

  1. Remarketing

Have you ever visited a product or service’s landing page without making a purchase, only to find that same site advertised at a later date?

This is a sign that you’ve been part of a remarketing campaign.

When creating a Google ad, you can choose a brand-new audience to target, but you also have the option to retarget an audience in a remarketing ad. Remarketing is an effective way to keep your brand top-of-mind with potential customers who may not be ready to buy right away, but are at least considering it in the future. And because it allows you to target your ads specifically to people who have already shown an interest in what you’re selling, it can be a highly effective tool for driving conversions.

  1. Staying Within Budget

No matter what your advertising budget is, you can incorporate Google ads in one way or another.

When you enter your Google Ads account, you are in control of choosing your daily budget and maximum bids. Even better, you only pay when someone clicks on your ad which ensures that you get a high return on investment (ROI).

Google ads are a very cost-effective online advertising platform because you never have to spend a dollar more than planned, meaning you have more funds to work with for future campaigns.

  1. Speed

While search engine optimisation (SEO) may get you ‘free’ clicks, it’s a lot more time-consuming because it requires constant research and updating of content. Not to mention that results are never instant and rather build up over time.

This is why Google Ads is an appealing option for businesses that want to see results fast. When you pay Google to run an ad for you, it instantly increases the chance of more customers finding your company upon a Google search.

  1. Learn More About Your Customers

Google Ads can provide you with a wealth of information about your audience, which will not only help you with your current online advertising campaign but can also help with your Google ads in the future too.

The terms your customers used to locate your website, their location, the devices they use and the times and days they searched are just a few examples of the data that Google Ads provides you.

  1. Easy Tracking

What’s the point of running an advertising campaign if you can’t keep track of its progress? In the Google Ads management tool, tracking campaign performance is a piece of cake.

You can track various metrics related to your online adverting campaign, such as click-through rate (CTR), conversions, impressions and cost per click (CPC).

This data can be incredibly helpful for future Google ads so you can ensure you put your best foot forward every time.

A Guide to Good Google Ads

By now you’re probably excited to reap the benefits of Google ads management, but you may be wondering how to get there. We’ve put together a guide so you’re equipped with everything you need for effective google ads management here:

Identify Your Goals and Objectives

Before beginning your marketing efforts, you’ll first need to define your goals.

Are you looking to boost online sales? Generate more leads and conversions? Increase traffic to your website? Promote something new? Gain brand exposure as a new business?

Once you know your goal, you can start working on a campaign and developing a strategy to help you achieve it. Without a goal, you will be shooting in the dark, and it’ll be hard to measure your success.

Pick Your Target Audience

No matter what business you’re in, targeting the right audience is essential to your success.

Think about who your ideal customer is and what they might be looking for. Then, craft your Google Ads campaign with that customer in mind.

Understanding your target market will help you create ad copy and choose keywords that are more likely to resonate with potential customers. And if you catch their attention, they are more likely to convert and buy your product.

Tip: Consider running a poll on your most popular social media channels to help you get to know your target audience before you start your google ads campaign.

Target Selection Google ads

Consider Automated Biding

Technology is getting smarter by the day, so why not use this to your advantage?

Google ads management lets you choose between manual or automated bidding. If you choose automated bidding, it can ease some of the pressure of choosing how much you should be paying per click to achieve the results you want.

Automated bidding for Google ads will choose the price per click to match your objective, such as increasing site visits or conversions. Google can even decide how much you should be paying to achieve a particular return on ad spend (ROAS) you choose.

Although manual bidding gives you more control, automated bidding is worth considering if you aren’t experienced with Google ads or just want to save a bit of time on decision-making.

Choose the Right Keywords

Keywords are the golden ticket to creating a successful digital marketing campaign!

Keywords are essential because they help potential customers find your ads on Google. If you choose the wrong keywords, your ad may never be seen. The right keywords, though, can help your content reach the top spot in Google search results. This is why thorough research on keyword performance is so important before crafting your ad.

Your keywords should be relevant to the purpose of the ad campaign and your business as a whole. They should also be popular enough that people are actually searching for them. Keep in mind, though, that the most popular keywords will also have vast competition and be more expensive to target.

If you’re stuck on keywords, Google Ads even has a Keyword Planner tool that will help identify the best ones for your marketing campaign.

Create Effective Ad Copy

Now that you’ve chosen your keywords, it’s time to create the content of your ad. But don’t just focus on the words themselves—think about how you want your ad to sound.

Your tone of voice contributes to your overall branding, and it should be reflected throughout your ad campaign. For example, are you friendly and approachable? Humorous? Professional and serious?

Think about how you can best convey your message to your target audience, and make sure your ad copy reflects that. It should also be persuasive to compel people to click on your ad and check out your landing page. The more leads you get, the better.

Creating compelling ad copy can be tricky, but it’s worth getting it right.

Google Ads Copy

Decide on Your Budget

As with all business decisions, you will need to carefully consider your marketing budget.

Keep in mind that you will need to bid on keywords. The amount you pay per click (PPC) will vary depending on the popularity of the keywords you choose to target.

It’s a good idea to start with a modest budget and then increase it when you see results. That way, you can ensure that your Google Ads campaign is working before you invest a lot of money in it.

Google ads Budget

Research competitors’ PPC strategies

Each time a customer makes a Google search, they will have the choice between you or your competitors, which is why it’s so critical to look at how your competitors are marketing their products or services.

Your competitors’ campaigns could inspire you and help you ensure that you market your value proposition better than the rest!

Align your ads and your landing pages

Online advertisements are a crucial part of the conversion process. The user that clicks on the ad will be referred back to your landing page to explore and make purchases from your website.

If your landing page doesn’t match up with the ad, it could be detrimental to the user experience with your website and make your ad look misleading.

A good landing page will increase the odds of converting the users who found you from your ads.

Keep Track of Your Progress

Once you have launched your Google Ads campaign, it is important to monitor your campaign performance and adjust your campaign where necessary.

You’ll want to keep track of how many people are clicking on your ads, as well as how much traffic they are driving to your website. Google Analytics is a useful tracking tool for this purpose.

If your campaign isn’t producing the results you were hoping for, don’t be afraid to make adjustments. For example, try changing your ad copy, keywords, or budget. Your tone might need revision, too, so don’t forget to update your tone as you edit your ads.

After some experimentation, you will eventually find a combination that works for your business. The effort will be truly worth it!

Start Your Google Ads Campaign the Right Way!

By following these steps, you can develop a successful Google Ads campaign that will assist you in meeting your company objectives.

Ad management platforms like Google Ads offer powerful tools for targeting potential customers, measuring results, and managing budgets. But online advertising can be a complex and time-consuming task.

That’s where we come in. The team at First Page are experts in the platform and its features and can help you create effective campaigns, track your results, and maximise your return on investment.

Contact First Page today if you need help getting started or want someone to manage your Google Ads campaign for you. Our team of experts will be happy to chat with you about your goals and help you achieve marketing success.

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