What Are the Marketing Tools for Digital Marketing?

Like with any other area of life, when it comes to digital marketing, don’t reinvent the wheel if you don’t need to.

There are so many digital marketing tools out there to set your business on the winning track, whether it’s boosting your Search Engine Optimisation or Facebook advertising.

Tools for Search Engine Optimisation

If you’re not familiar, SEO stands for Search Engine Optimisation. It’s the process of making changes to your website in order to have it appear further up the page of search engine results.

By making your website easier to find, online shoppers are far more likely to go through to your website, and this increased web traffic should translate to higher leads and sales.

While most people think of Facebook advertising when it comes to digital, it actually makes more sense to start with SEO.

It’s incredibly challenging to properly understand SEO. It takes a significant amount of knowledge and expertise, as one must be aware of the well over 200 elements that Google and other search engines take into account when determining where to rank a website.

Here are the top tools we recommend to improve your site’s SEO ranking.

Google Ads Keyword Planner

screenshot of google keywords page
Image courtesy of support.google

When writing the material for each page on your website that you want to rank higher, it is crucial that you target the correct keywords. And it’s incredibly simple to do so! Just use the free keyword planner tool offered by the Google Ads platform.

Simply enter your URL when requested, and a list of suggested keywords for the content of your website will be shown. Keep in mind that the statistics you see are approximate rather than real-time search volume counts – but nevertheless, it’s one of the most useful digital marketing tools you can rely on.


Screenshot of SEMrush landing page

SEMRush is an all-in-one SEO tool that is hugely popular around the world.

The platform provides everything from keyword research, link building and outreach, auditing websites, competitor analysis, and tracking your rankings over time.


Screenshot of Ahrefs landing page

A whole suite of SEO tools is offered by Ahrefs, a popular platform designed to help you rank on the Google search engine.

With only a few clicks on the user-friendly dashboard, you can audit a website, keep tabs on your competitors, browse the keyword and content suggestions, and track the progress of your ranking goals.

It also has the largest backlink index out of all the SEO tools, with a few hundred billion indexed pages and several trillion backlinks.

Content Marketing Tools

Your brand runs the danger of failing without the proper content marketing tools.

A solid strategy built with the best content marketing tools is required to maintain a position ahead of your rivals.

Google Analytics

screenshot of google analytics landing page

This platform may be used in a tonne of different ways for content and wider digital marketing.

You can delve further into your analytics to gain valuable insights into how your website is performing. The data gathered includes:

  • The number and type of visits from various sources;
  • How effective your keywords are;
  • The best-performing landing pages;
  • The most effective content on your site;
  • The journey of how people move through your website and consume your content.

If utilised properly, it’s one of the greatest content marketing tools for assisting you in properly optimising your website to efficiently drive many more conversions!

And these are just a few of the data-related features that the platform provides. More than just content, Google Analytics can track other aspects of your digital marketing, such as Google and Facebook advertising.


screenshot of Canva landing page

It’s not just about what you write, but how it looks visually, too. You need to add visuals once you’ve finished writing and revising your written content and information architecture.

Canva is a fantastic graphic design application that simplifies this process. You can add stylistic words and embellishments to your own or stock images with Canva.

Not only will the visual appeal of your website help you to rank higher on search engines, but these images can be re-used for your Pinterest, Instagram and Facebook advertising, too. The visuals you create on Canva are essential since your content marketing plan would be lacking without a boost from social media ads.

Email Marketing Tools

Close up of the corner of laptop screen displaying gmail inbox

The most widely used and effective method of boosting your digital marketing is by using email marketing tools. With the help of email marketing tools, you can offer updates and news directly to your customers’ inboxes.

The power of email automation tools is that your content can be tailored to your target customers. Your capacity to segment data based on audiences and interests will increase with email automation tools to support your email communications and mailbox delivery.

Some popular email marketing tools include Constant Contact, Bonjoro and Autopilot. If free email marketing tools are a fantastic place to start for your business, the most popular email automation tool available for free is MailChimp.

These email automation tools offer functionality such as tracking interactions with customers, creating and visualising the user journey, and customising your email communications to boost engagement with new or current subscribers.

Don’t Forge Ahead On Your Own

The retail environment has already embraced the digital revolution. Traditional marketing tactics will eventually become obsolete, and digital marketing will become more valuable.

How can you keep up with the rapid pace of change? Managing each moving part of your digital marketing by yourself is a very difficult and time-consuming task.

If you want to save time while simultaneously achieving top results, you need to chat with the digital marketing experts at First Page.

Our team will leave you to concentrate on all the other facets of your business, while our digital marketing specialists work on producing the ideal outcomes to meet your goals.

With years of combined knowledge in Facebook advertising, content marketing tools, email automation tools and more, our team will work relentlessly to smash your sales targets. Find out what we can do for you by giving us a call at 1300 479 226 or sending an online inquiry today.