20 of the Most Popular YouTubers You Should be Following

YouTubers are a dime a dozen, but which ones are worth your time?

There’s no doubt that YouTube is one of the most popular places to consume content. And with YouTubers becoming more and more like celebrities, it’s no surprise that people are wanting to follow them.

But who should you be following? Here’s our pick:

1. T-Series

T Series
Image source: T-Series / YouTube.com

Boasting the most subscribers on the channel, India’s biggest music label and movie studio, T-Series, is dedicated to letting the world come together through music.

Considering the population of India is a whopping 1.38 billion, it’s no wonder why T-Series leaves such a gigantic mark on YouTube – and became the first YouTube channel to reach 100 million subscribers.

Now the most subscribed YouTube channel, T-Series has been a part of the music industry for the last three decades, and its extensive music library features songs in all the major Indian languages.

It’s no surprise that it is also the most viewed YouTube channel. If you’re a music lover who is interested in learning more about the Indian music scene, or are simply intrigued by the diversity of Indian languages in music, T-series is for you!

2. Cocomelon Nursery Rhymes

Image source: Cocomelon Nursery Rhymes / YouTube.com

It would be a far reach to say that everyone reading this has young children, but if you do, you should be checking our Cocomelon. It’s the most subscribed channel for children with a massive 143 million YouTube subscribers.

The main objective of Cocomelon is to entertain and educate families while adding a joyful touch to relatable preschool experiences.

Primary school children can learn the alphabet, numbers, animal noises, colours, and more.

These short YouTube videos are designed to engage while teaching valuable life lessons, giving parents the chance to instruct and play with their kids while they watch.

3. SET India

SET India
Image source: SET India / YouTube.com

It’s the channel that never sleeps! Also known as Sony Entertainment Television, SET India is a 24-hour Hindi film production company that offers all-encompassing family entertainment.

SET India offers a wide range of genres – from thrillers to dramas, comedies to events, game shows to dance programmes, and much more!

With such a variety of content, it makes sense why SET India is one of the most subscribed YouTube channels out there.

4. Felix Arvid Ulf Kjellberg (PewDiePie)

Image source: PewDiePie / YouTube.com

Over the years, PewDiePie has become a household name on YouTube.

For a long time, PewDiePie even had the highest number of subscribers, before T-series came along and made it the second most subscribed channel.

And no, PewDiePie isn’t his real name – it’s actually Felix Arvid Ulf Kjellberg. We can see why he opted for a memorable username that was a bit shorter (and easier to pronounce!).

Originally focusing on Minecraft gaming content, the Swedish YouTuber specialises in Let’s Play gaming videos.

What set Felix apart from the average gaming YouTuber and helped him skyrocket to the top, was that he didn’t simply capture his gameplay as is; he made sure he did it in a way that entertains, using humour and emotion.

Although that’s what made him famous, the content on PewDiePie’s page isn’t limited to ‘Let’s Plays’. On his channel, you can watch comedy videos and commentary on various topics.

5. Jimmy Donaldson (MrBeast)

Image source: MrBeast / YouTube.com

MrBeast, or Jimmy Donaldson, is one of the most famous YouTubers in the entire world, recognised for his pricey stunt or random challenge YouTube videos.

Some of the wildest stunts that the MrBeast has done include filling his brother’s house with slime and then casually buying him a new one (wow, imagine having that much money to blow!), to spending 50 hours buried alive (please don’t try this at home)!

MrBeast probably has become one of the most subscribed YouTube channels because he does ridiculous challenges that most of us regular folk wouldn’t even dream of. So, whether you’re looking for some light-hearted fun or want to see someone attempt a challenge that will make you go “what the heck?!”, MrBeast is your guy.

6. 5-Minute Crafts

5 Min Crafts
Image source: 5-Minute Crafts / YouTube.com

As the name suggests, 5-Minute Crafts make their videos of DIY-style activities that are supposed to take 5 minutes and are often depicted as life hacks.

Want to hear something mind-boggling?

Producing numerous viral videos, more than 4,600 clips have been produced by 5-Minute Crafts since its debut in 2016 that have amassed more than 19 trillion views.

So, it may come to your surprise that 5-Minute Crafts is one of the more controversial YouTube channels out there.

Some people have criticised the channel’s heavy reliance on clickbait, while others have noted that 5-Minute Crafts encourage people to try absurd ‘hacks’ that they know will fail in real life.

Check it out for yourself and decide!

7. WWE

Image source: WWE / YouTube.com

The online video content for the World Wrestling Entertainment (WWE) YouTube channel is pretty much what you’d expect; a mix of in-ring action, interviews, and behind-the-scenes footage of your favourite WWE Superstars.

Although most subscribers come for wrestling content, the channel also has a “Superstar Carpool” series. In these videos, WWE stars ride around in a car together and answer questions from fans. It’s a great way to get to know your favourite wrestling heroes outside the ring.

So, whether you’re a die-hard WWE fan or just looking for some lighter entertainment, be sure to check out the new WWE YouTube channel.

8. Zee Music Company

Zee Music Company
Image source: Zee Music Company / YouTube.com

Amongst the most subscribed channels for music, Zee Music Company is one of India’s top television media and entertainment companies.

With an extensive library comprising more than 222,000 hours of television content, and a strong presence in more than 171 countries it is one of the biggest producers and aggregators of Hindi programming in the world.

9. Vlad and Niki

Vlad and Niki
Image source: Vlad and Niki / YouTube.com

Nowadays, parents are faced with a plethora of choices when it comes to entertaining their kids with YouTube.

Vlad and Niki Vashketov are two Russian siblings who are among the most popular YouTubers.

Vlad and Niki, along with their mother Victoria, younger brother Christian, and other family members produce preschool-oriented videos showcasing their everyday life, experimenting with new candies, playing with enormous toys, or getting into mischief when mum isn’t looking.

10. Like Nastya

Like Nastya
Image source: Like Nastya / YouTube.com

Russian-American YouTuber Anastasia Radzinskaya, known on her main channel as Like Nastya, spends her time on screen with her parents, playing, learning, singing, exploring, and sharing daily life experiences.

Every day, millions of children and families from around the globe head to Nastya’s YouTube account to learn about music, numbers, nature, colours, shapes, animals and much more.


Image source: BLACKPINK / YouTube.com

If you know anything about the hugely popular music genre of K-pop, one of the first groups to come to mind, without a doubt, would be BLACKPINK.

With their single “Ddu-Du Ddu-Du” (2018), Blackpink took the music world by storm and became the first female Korean act to be certified by the Recording Industry Association of America (RIAA). The accompanying video, available on their music channel, was the first by a Korean group to surpass one billion views. It is currently the most-watched Korean group on YouTube. Pretty impressive, right?

BLACKPINK has been hugely influential in increasing the exposure of K-pop so that it could achieve mainstream popularity and success around the globe.

12. Goldmines

Image source: Goldmines / YouTube.com

Manish Shah’s brainchild, Goldmines, appeals to Hindi-speaking viewers who are unfamiliar with the native languages. On Goldmines, South Indian films are dubbed and released in Hindi. They also produce their own movies and TV shows.

It’s one of the most subscribed youtube channels for Hindi films, so if that floats your boat make sure to check it out.

13. Justin Bieber

Justin Bieber
Image source: Justin Bieber / YouTube.com

Justin Bieber is a name that probably requires no introduction, and you are likely to have seen one of his music videos or heard his songs – even if you aren’t a ‘Belieber.’

Thanks to YouTube, he was discovered at the ripe age of 13 by Scooter Braun, paving the way for a highly successful pop music career.

The fact that Bieber struck himself a record label deal through YouTube has no doubt inspired many amateur musicians and wannabe pop stars into taking a crack at the platform, hoping to find fame like the mighty JB.

14. Konrad Cunha Danta (Canal KondZilla)

Canal KondZilla
Image source: Canal KondZilla / YouTube.com

This list is really proving how central music is to our lives, hey?

Music video producer and owner of KondZilla Records, Konrad Cunha Dantas, shares songs its songs on YouTube.

Canal Kondzilla has become one of the most subscribed channels for Brazillian funk ostentaço.

So, if you’re looking to expand your music repertoire, check out Canal KondZilla. The videos on the music channel are shot in a distinctive, colourful style, and are often witty and irreverent.

15. Tasty

Image source: Tasty / YouTube.com

Tasty prides itself on being the biggest food network in the world – and for good reason.

Owned by pop-culture giant, Buzzfeed, Tasty is now one of the most popular YouTube channels for step-by-step recipe videos that are entertaining and easy to follow.

Tasty is always in touch with popular and trending recipes and foods; so whatever you’re craving, the iconic food channel probably has a recipe for it ready for you to feast your eyes on.

16. Movieclips

Movie Clips
Image source: Movie Clips / YouTube.com

The name probably gives it away, but Movieclips (also known as Rotten Tomatoes Movie Clips) is the largest resource of movie clips on the net – and that’s not limited to film trailers and promo material either.

On Movieclips, you can even watch film highlights and famous scenes from films of all genres – regardless if the film is an oldie or a newbie.

Movieclips is run by Rotten Tomatoes – the popular site for movie reviews. So, once you check the reviews for your movie night contender, why not check out Movieclips to get a taste of what to expect?

17. Dude Perfect

Dude Perfect
Image source: Dude Perfect / YouTube.com

Dude Perfect, a sports entertainment channel run by five American ‘dudes’ (hence the name!), is known as one of the most popular sports channels on YouTube.

What began with basketball trick shot videos has now expanded to show its viewers a variety of fun activities ranging from dirt bike battles to even non-sports-related content like camping stereotypes.

18. Felipe Neto

Felipe Neto
Image source: Felipe Neto / YouTube.com

Other famous YouTubers include the Brazilian vlogger, Felipe Neto, who reacts to celebrity news and cultural events, creates hilarious films or plays video games.

Felipe Neto can’t be simply reduced to a ‘funny guy, though. He is also one of the most vocal opponents of his country, Brazil’s far-right president – Jair Bolsonaro, which might affect his subscriber count depending on his viewers’ political views.

19. Kids Diana Show

Kids Diana Show
Image source: Kids Diana Show / YouTube.com

Diana and Roma are the stars of the widely popular kids’ YouTube channel called “Kids Diana Show,” where they frequently go on wild and exciting adventures.

Ever since launching in 2015, the Kids Diana Show has amassed more than 200 million subscribers globally and has been dubbed into 20 different languages. Now that’s what we call a global impact!

The primarily comedic videos shown on the Kids Diana Show aim to engage their preschool audience using a creative blend of live acts, animation, and music.

20. Ariana Grande

Ariana Grande
Image source: Ariana Grande / YouTube.com

Often dubbed as the modern ‘Princess of Pop’, Ariana Grande is no stranger to the music scene.

Having risen to fame by starring in the Nickelodeon series, Victorious, Ariana has become a household name in pop, thanks to her enchanting vocals and signature style.

Hop onto Ariana’s YouTube page for a fiesta of fine tunes and music videos.

These YouTube channels are popular for a reason!

No matter what your hobbies are, we hope that our list has something for you. This isn’t an exhaustive list though, so be sure to check out other channels if you fancy.

Begin your foray into the world of YouTube

YouTube isn’t just for entertainment – it can be a great marketing tool when done correctly. If you want to learn about how you can use YouTube to grow your business, talk to the industry experts at First Page today.