Get Ready to Convert: 4 Killer Websites That Transform Visitors into Customers!

Are you keen to take your website game to the next level, but feel a tad lost?

We get how annoying it can be when visitors simply browse your site without converting. It’s like dining at a restaurant you visit for a specific dish, only to find out they’ve run out.

It’s just plain disappointing!

But with our help, you won’t have to deal with the disappointment much longer – we’ve gathered some awesome tips and examples of websites have cracked the code on how to attract and convert visitors on their website.

Whether you’re selling a product, offering a service, or just trying to get people to sign up for your newsletter, a high-converting website is the key to success.

Why Everyone Should Strive For High-converting Websites

  • They help cut costs

When your website is doing a great job of converting visitors into customers, you don’t have to spend as much money on other forms of marketing like paid advertising.

 You can rely on your website to bring in the business – yay for passive income!

  • They enhance user experience

Have you ever been frustrated by a website that takes forever to load or is hard to navigate? 

Yeah, we’ve all been there – and we’ve probably bounced off a lot of those pages too.

On the other hand, a high-converting website is designed with the user in mind, making the experience as smooth and easy as possible. It makes them feel seen and heard, making them more likely to stick around and become loyal customers.

  • They give you higher search engine rankings

When your website has a high conversion rate, search engines like Google take notice.

They see that people are finding your site useful and engaging, and that can help boost your rankings. And when you’re ranking higher, you’re getting more visibility AND more clicks. 

It’s basically the gift that keeps on giving!

What You Need to Boost Conversions

keyboard and mouse 

The best converting websites have a few things in common, so let’s break them down:

Appealing web design

Your website is basically your digital home. And just like you wouldn’t invite people over to a messy, outdated house for the first time, you want to make sure your online home is in tip-top shape! 

A high-converting website knows how to make the most its design to capture people’s attention and keep them hooked.

So, what does that mean exactly? 

It means your website needs to be lightning-fast, work on any device, and have easy-to-use navigation. Plus, you need to take the time to include some eye-catching visuals and a stellar layout that make them want to stay on your site.

Memorable concept and business offerings

If you want your website to convert like crazy, you need to make sure your concept and business offerings are as memorable as Kim K and Mariah Carey’s TikTok mashup!

People want to know what you’re all about and what sets you apart from the competition. So, make sure your website tells visitors upfront what they can expect from your business and how you’re different from the rest.

Clear calls-to-action (CTAs)

You want your visitors to take action, right? 

So, you need to make sure your website has clear calls-to-action (CTAs) that guide visitors towards conversion. 

And do you know what really gets visitors to take action? 

Buttons, baby! 

The best websites display their CTA buttons front and centre, giving visitors plenty of opportunities to take the plunge and convert. 

These buttons act as trusty guides, leading users to the next step whether it’s checking out pricing or making a purchase. Also, they’re fun to click on, don’t you think?

Here are some button-worthy CTA ideas that you could use throughout your website:

  • “Discover more”
  • “Buy & save today”
  • “Get instant access now!”
  • “Begin your journey today”
  • “Claim your free registration”
  • “Sign up to unlock your rewards”
  • “Subscribe and join the community”

You’ll be reeling in those conversions in no time!

Test, test, test

So you’ve made your website – but how do you know if our website is effective or is just a waste of space? 

The answer is simple: TEST. IT. OUT.

The truth is, you need to put your website through the wringer to see what works and what doesn’t. For example, you can experiment with different layouts, headings, colours, and calls to action to see what’s effective and what isn’t. 

Play around with it until you find the magic formula that turns visitors into customers like you’ve always wanted. 

So, there you have it. High converting websites are essential for any business that wants to succeed online. By following these tips, you can create a website that converts visitors into customers, saves you money, builds trust, and makes life a whole lot easier. 

4 Examples of High-converting Websites and Why

Growth chart drawing on wooden block shape

Here are some examples of websites that successfully get their audience to convert and why:


Shopify keeps things simple with a clean and modern layout that’s easy to read and understand. Plus, their navigation is crystal clear, so you won’t get lost on the way to finding Shopify’s features and pretty much everything you need.

They even have buttons specifically for what people want to know most, like pricing and learning more. 

And the cherry on top? 

Their “Start free trial” button is clearly visible against the pale background, easily clicked and completed for conversions.


Mailchimp makes its USP incredibly clear on the website – creating profitable email marketing campaigns. Being at the centre of the home page, their heading “Turn Emails Into Revenue” is pretty hard to miss!

Their “Sign Up” CTA being directly under their USP makes Mailchimp’s service even more irresistible.

Cue the conversions!


It’s no wonder why Discord is so popular. Their quirky and responsive web design seems to understand the user like nobody else. Not to mention, the Discord website also features clear and noticeable calls-to-action, such as the option to download the application on Mac.

The folks at Discord also know hoe to leave an impression on their users, by ensuring fast page load times, optimal responsiveness and easy navigation.

Their website is the total package, if you ask us!


Slack is a go-to for businesses to communicate efficiently – and its user interface reflects this. 

With super easy navigation, appealing visuals and fast loading speed, Slack makes sure that all users can access their business messages in an organised fashion – and quickly! 

The interface is clean and simple on both desktop and mobile, so you can keep up with all things work in whatever way suits you.

Plus, with its big call-to-action buttons visible on the page, anyone checking out the website will know exactly what to do.

Keen to Multiply Your Conversions Faster Than Usain Bolt Can Run? We’re the Experts in Conversion Rate Optimisation New Zealand.

By now, you know that converting is so much more than just getting a ton of people to your website – it’s about turning those visitors into paying customers!

And that’s where First Page comes in.

We’re not just any average agency that’s good at everything but great at none. We have dedicated specialists on board for every aspect of marketing – including our oh-so-talented experts in Conversion Rate Optimisation New Zealand. 

We won’t just make your website look good either.  We know what it takes to make your website irresistible to your target audience so they can start clicking like there’s no tomorrow! 

Whether you want them to sign up for your newsletter, purchase something or schedule an appointment, there’s no better way to do it than enlisting our CRO services. 

So what are you waiting for?

Contact us today and we’ll get started on our conversion magic!

Contact First Page NZ