What Are The Trends To Boost SEO For Ecommerce Sites In 2022?
Search engine optimisation (SEO) has proved incredibly successful for literally countless companies around the globe. But as search engines like Google and Bing constantly update their algorithms, the SEO strategies needed to generate success are always evolving.
With exciting technologies like artificial intelligence, machine learning and 5G internet reshaping our digital possibilities, remaining up to date with the latest SEO trends ensures you capitalise on opportunities ahead of the competition.
Here, we explore the ideas defining the SEO space in 2022 for e-commerce businesses. Check out these search engine optimisation methods and enhance your current campaign with techniques relevant to your needs.
It might sound simple, but elevating your e-commerce content quality is crucial to your e-commerce site’s success in 2022 and beyond. Why? Because there’s so much more to SEO than just conducting keyword research for your blogs and product pages.
For example, Google introduced MUM – or Multitask Unified Model – halfway through 2021 to much intrigue. Based on natural-language understanding algorithms, this new system means Google returns page results using semantic and context-based cues alongside data from images and videos.
Therefore, writing for real users over the algorithm is more important than ever. By creating content that captures your expertise and rises above the competition, you have the best chance of standing out.
If you want to benefit from e-commerce SEO in 2022, you have to deliver a localised experience that meets the needs of your ideal target market. This makes perfect sense once you recognise that over half of all searches made this year will feature local intent.
Over the last few years, Google has increasingly acknowledged the importance of local search results, with platforms like Google My Business, renamed ‘Google Business Profile’ in late 2021, essential for local brands looking to optimise their online presence.
If your business applies to local customers, consider reworking your categories and keywords to appeal to this audience. Plus, double-check that local citation sites feature your precise name, address and phone number (NAP) data.
The e-commerce landscape is becoming more competitive as businesses adopt sophisticated digital marketing strategies. One smart way to increase rankings involves using highly visual content that showcases the very best of your products and services.
Start by focusing your attention on high-quality original product photography that resonates with your target market and looks great on social media.
Google is also carving out more space on the search engine results page (SERP) for visual content, including image carousels and videos displayed in prominent positions.
With the right approach to visual content, you can obtain these lucrative spots and deliver customers straight to your e-commerce site.
Video SEO continues to grow in importance as everyday customers spend more time watching YouTube than reading blog posts. By knowing how to optimise videos with the latest techniques, you can get your content in front of your desired channel audience.
With YouTube SEO helping increase rankings, all you need to do is research the ideal topic, use an attention-grabbing title and design the perfect thumbnail to skyrocket views. Meanwhile, adding captions, video tags and interacting with the comments also creates stellar results.
With artificial intelligence helping Google determine the best video for a specific user’s intent, optimise videos for your target market and watch as you attract more views and subscribers.
Mobile User Experience
Most brands considering e-commerce SEO know Google’s priorities lie with mobile-first indexing. But why? It’s simple: Google prefers websites that implement mobile-friendly standards as most consumers now use their smartphones to search.
However, many industry experts believe this trend will continue as our devices and mobile internet enable increasingly personalised shopping experiences. Get ahead of the curve by ensuring your website is a breeze to browse on smartphones and tablets.
Supported by rapid-fast loading times, a streamlined menu system, pressable buttons and no annoying pop-ups, you ensure customers find your website easy to navigate and therefore put yourself in Google’s good books.
AI-generated content will impact e-commerce digital marketing in the years ahead. In fact, there are already loads of online tools that streamline how brands produce blogs and product pages to save considerable time and effort.
With these tools capable of creating topical ideas, headlines, meta information and more, they’re undoubtedly attractive to businesses looking to get more done in the day. However, these tools aren’t perfect and still require oversight to ensure you aren’t harming your content quality.
Google has also cautioned business owners about uploading AI-generated content akin to spam rather than relevant, accurate information that offers genuine value.
Core Web Vitals
Much of e-commerce SEO is about generating the best page experience for your website traffic. How do you measure this? Google calls it Core Web Vitals – a series of factors the search company considers essential to a user’s overall experience.
Tucked away in the “enhancements” section of your Google Search Console account, business owners can see how their page experience is quantified into a single score. Then, you can work to improve this figure with numerous website changes.
For example, ensure your website uses HTTPS to encrypt communication with your traffic. You also need to boost loading speeds as much as possible while removing disruptive pop-ups or elements that impact mobile browsing.
Crawling and indexing have long been a crucial part of search engine functionality, with this process taking anywhere from hours to months depending on a myriad of circumstances. Naturally, this means your e-commerce SEO updates can take time to make an impact.
However, Google has now adopted IndexNow, an open-source protocol where search engine optimisation changes appear far quicker in the results. This can only be a good thing for those who put so much effort into their SEO strategies.
Although it’s still early days about how Google will use IndexNow, the company has stated that this efficient crawling method will significantly reduce carbon emissions created by its data centres.
Chat with the Experts
Modern search engine optimisation involves much more than keyword research and link building. To increase rankings and reach your ideal channel audience, e-commerce SEO requires a detailed understanding of the latest SEO trends.
Fortunately, the expert team at First Page Digital has long remained on the cutting-edge of e-commerce SEO, with our specialists leading comprehensive campaigns for local and international companies.
Ready to find out more? Get in touch with our dedicated team to discover how our tailored search engine optimisation campaigns increase rankings and drive more sales for your e-commerce site.