Google’s June 2024 Spam Update: What You Need to Know Now

You’ve likely caught wind of Google’s March 2024 core update, but let’s look at the latest game-changer.

Since March, Google has levelled up its fight against low-quality, spammy content, all in the name of delivering more solid and relevant results for users on its platform.

Enter: Spam Update 2024. Much like the updates before, this development zeroes in on the search engine’s capacity to favour quality over quantity. So, what’s new this time? Here’s the lowdown on Google’s latest spam policies.

Spam Update 2024: What’s So Different Now?

Scam Alert on Google

Next-Level Detection of AI-generated Content

AI-generated content is usually a hit-or-miss type of deal. Google’s Spam 2024 revamp is laser-focused on creating algorithms that sniff out low-quality, AI-made content. The reason? To push out content that provides genuine value to consumers. Robotic text lacks substance, and as far as Google is concerned, it has no value on its platform.

But what does this mean for you? The Google spam update is here to drive creators, marketers, and businesses in the digital realm to make quality king. When you’re using AI, you need to make sure your final product is engaging, authentic, and speaks to your users with a human element.

Your ace card? Making quality over quantity the next move. Stand out by creating authentic, eye-catching content and adding your signature brand instead of churning out large volumes of dull, mediocre work.

Link Schemes Need to Be Off Limits

The Spam Update 2024 comes as no surprise; Google has long targeted link schemes in its updates, and the latest one is no exception. The update boosts Google’s ability to spot and penalise sites it finds are engaging in unnatural link-building practices. Any inbound and outbound links manipulating search rankings can now be spotted and flagged at rapid speed.

So, how exactly do you leverage this update to supercharge your SEO strategy? Organic link-building is a good place to start. Underscore earning links through good quality content rather than simply chasing them. Auditing your links can also be helpful. Routinely monitor your backlink profile to make sure you’re not (accidentally or otherwise) associating with spammy links or sites.

Site Reputation Abuse

Following the crackdown on spammy content, one of Google’s biggest challenges over the past year has been battling site reputation abuse. It happens when a website’s trustworthiness is misused.

Remember the uproar Sports Illustrated had to face in late 2023? The publication was slipping AI-made content, like product reviews, under fake authors right under their readers’ noses. According to the magazine’s owners, these pieces were churned out by AdVon, a company that specialised in e-commerce product reviews. They claimed to be clueless about the AI angle, but by then, the damage was pretty much done—readers’ trust had taken a nosedive.

If anything, such a misstep is a sign that you should be highly transparent in content creation (or generation, in this case)—scrutinise every piece of information that comes your way. Make authenticity the crux of your content with Google’s Spam 2024 upgrade.

The Double Down on Scraped Content

Google’s spam update is cracking down hard against scraped content, recycled bits from random websites that add little to no value. If your site relies heavily on this, maybe it’s time for a severe strategy overhaul. The spam update in 2024 aims to champion authenticity and innovation, keeping the platform trustworthy and fresh.

So, what should your game plan look like? For starters, be original. Create content that packs a punch with different perspectives and unique insights. When you need to draw from existing works, always credit your sources. Citing is key. It boosts your credibility and keeps your audience engaged. This could be the checkmate in providing your readers with content they can’t find elsewhere, making you the go-to expert in the industry.

Focus on E.E.A.T (Experience, Expertise, Authoritativeness, Trustworthiness)

The spam update 2024 is all about four factors: experience, expertise, authoritativeness, and trustworthiness. Serious about climbing the ranks? It’s time to show that you’re not just another player in the game but also a leader in your field. Back up your claims with clear evidence and authoritative sources. A good foundation is a must-have if you want to compete in the big leagues.

The Impact of Google’s Spam Update 2024

Person searching internet

Google just spent a week rolling out its latest spam scale-up, and it’s clear that user experience is now its top priority. Quality content is the golden ticket to higher rankings.

For content creators, businesses, and all others in the digital sphere, it’s your job to double down on ethical SEO practices and craft genuine, impactful content that elevates your brand.

To get started on the right track, team up with a superior SEO agency in New Zealand, like First Page.

Navigating the Changing SEO Landscape & Google’s Spam 2024 Policies

The Google spam update in 2024 signals its commitment to bringing local SEO results to new heights with constant changes in SEO strategies to match evolving rules and regulations. With ethical practices being the number one rule, Google’s trying to stay ahead of the curve, and you should too.

Want to play the winning move in the SEO game? First Page has you covered. With rich experience in identifying algorithmic changes and implementing ethical strategies, we can ensure your content targets the right audience. Stay ahead in the SEO game–reach out today and supercharge your site’s performance.

Contact First Page NZ