How Facebook Ads Help Businesses Grow
Facebook has impacted just about every industry imaginable. But it’s hard to overstate just how significant the platform has been in the world of digital marketing.
In particular, the rise of Facebook Ads has given businesses of every size a gigantic opportunity that’s even bigger than Beyonce’s engagement ring! They now have the chance to reach and convert a global target audience – via paid online advertising.
Whether you’re an international industry leader or a brick-and-mortar corner store, your business can develop a successful Facebook Ads campaign that increases sales and captures your audience’s attention.
If you’ve avoided Facebook Ads in the past, it’s likely that your competitors haven’t. Rather than letting the gap widen between you and your rivals, consider how a Facebook advertising campaign could be your key to extraordinary returns.
Low-Cost Marketing
Business owners who aren’t as savvy with online technology often overlook the benefits of benefits of Facebook advertising for business. Instead, many choose to turn to traditional advertising methods, such as television commercials or print advertisements.
The truth is they’re costly, ineffective and increasingly obsolete.
Although these formats still have their place in the marketing world, Facebook Ads enable small to medium-sized enterprises to attract a major audience at a much lower cost.
With Facebook proving to be one of the cheapest forms of advertising available today, a properly configured campaign can reach your target market and get them to take action with a stellar return on ad spend (ROAS).
Targeted Reach
As digital advertising has become increasingly sophisticated, online platforms like Facebook, Instagram and LinkedIn help brands pinpoint their most desired audience during the campaign creation process.
If you’re asking yourself ‘why advertise on Facebook?’, consider this:
With over 2 BILLION Facebook users worldwide, there’s no shortage of potential customers for any given business – all that’s needed is a well-crafted ad campaign! But rather than advertising your products and services to the biggest group of people possible, which is bound to include many who simply won’t purchase, Facebook Ads make it incredibly simple to target an engaged audience.
With Facebook offering incredibly detailed user metrics, you can reach customers based on their demographics, such as age, gender, location and salary, alongside complex ideas like interests and past behaviours.
Increased Brand Awareness
Brands looking to spread the word about their latest products and services need to use top-quality Facebook marketing services. This helps build momentum and enables you to compete with industry leaders.
Even if your business is superior to the competition, much of your success relies on your customers knowing how your service rises above. Through the power of targeted Facebook advertising, you can educate customers on these details and showcase how you understand their pain points.
Alongside this increased brand awareness comes new followers for your profile, ensuring your future campaigns reach a bigger and more engaged customer base.
More Website Traffic and Visitors to Your Facebook Page
Facebook ads can be a game changer for your online presence and help attract even more traffic to your Facebook page and website than organic Facebook marketing alone.
Crafting the perfect post, creating attractive visuals, and optimising keywords are all essential components of successful Facebook advertising.
With targeted audience insights, you can target exactly who needs to see your content, while using high-quality visuals to draw people in.
Measurable Engagement
Achieving a stellar ROAS is possible on Facebook, thanks to the platform’s remarkably in-depth analytics. Supported by clear information on how many impressions, click-throughs and conversions your ads generate, you can use these insights to deliver even more success.
In addition, Facebook allows advertisers to create custom metrics. If you’ve started a campaign with a specific goal in mind, you can ensure your analytics track the correct data and confirm whether it achieves the intended objective.
In conjunction with other measurable features, Facebook provides companies leading data-driven campaigns with the information they need to review and adjust their strategies in real time.
Boost SEO Rankings
Search engine optimisation (SEO) is massively important for businesses looking to increase their visibility on Google. But how do Facebook Ads help?
Increasing engagement on your social media content creates powerful signals that push your Facebook profile up the search engine rankings.
In addition, Facebook Ads don’t just have to be used to hard-sell your products and services. Promoting conversational posts also increases your visibility to relevant users. This helps drive more customers to your page and generate an active community of users.
With these indirect factors helping to improve your SEO performance, generating the most likes, comments and shares on your ads is definitely in your best interests.
Enter New Markets
Expanding your reach into an entirely new market is a complex and time-consuming process. However, Facebook advertising has consistently delivered outstanding results, as you can easily target specific geographical areas with a precise campaign.
Whether you’ve developed a new product for a specific audience or have reached a level that enables you to advertise in a new country, Facebook offers comprehensive features that help you on your journey.
For instance, the Lookalike Audiences tool means you can use the demographics of your existing customer base to attract global consumers. Meanwhile, dynamic country ads streamline your processes, as international customers always receive relevant product information.
Convert Mobile Audiences
A hugely significant marketing trend has been the shift to mobile devices. The latest research found that over 98% of active Facebook accounts now access the social media network via their mobile phone.
Today, there are seven different mobile ad placements to engage this audience. From standard ads that appear in the news feed to targeted content shared in Messenger, Facebook makes it easy to stand out to a mobile audience.
Also, the addition of Facebook Stories to the mobile platform has proved a great success. Why not see how your business can experiment with these exciting opportunities?
Control Your Budget
Businesses looking to grow from the ground up need to carefully consider how to spend their marketing budget. Luckily, Facebook advertising is not only highly cost-effective. But business owners also maintain strict control over their budget.
Once you’re ready to put your campaign in motion, you can set a daily or lifetime budget, so you don’t needlessly overspend.
There’s no restriction on when you’re allowed to increase or decrease your budget, meaning you can quickly alter your approach if it isn’t working.
For a platform that increases sales and grows your audience, turn your attention to Facebook advertising today.
Measuring Results & Optimising Performance
Facebook also makes it easy for businesses to track their ad performance and measure results. With detailed reports on how each ad is performing, businesses can optimise their campaigns based on real-time data so they can maximise their ROI (Return On Investment).
Plus, businesses can easily switch up their ads if they need to make adjustments or test different strategies without having to start from scratch
Incorporating the Facebook Pixel
Facebook Pixel is a powerful tool in the modern advertiser’s arsenal. It allows marketers to track user behaviour across different platforms to gain insights into their interests and preferences.
With this invaluable data, it’s easier than ever to hyper-target the right people with your ad campaigns. Not only can this help increase the effectiveness of your Facebook ads, but it can also save you time and money by making sure that you’re only targeting those who are likely to be interested in what you have to offer.
Plus, it assists with retargeting as well as other advanced tactics like lookalike audience creation.
When used correctly, Facebook Pixel is a great way to supercharge your ad performance!
Types of Facebook Ad Formats
Now that you know the many Facebook advertising benefits, let’s take a look at the five most popular types of Facebook ads:
Image Ads
Image ads are one of the most basic forms of Facebook advertising and they can be extremely effective. These ads typically feature an eye-catching image, along with a headline, copy, and call-to-action. The goal is to draw people in with the image and then get them to click through to your site or landing page.
Video Ads
With the rise of video content, it should come as no surprise that video ads have become increasingly popular on Facebook. Video ads are great because they allow you to reach people who may not be interested in text-based ads or static images. Plus, these kinds of ads often generate more engagement (and conversions) than other types of ad formats.
Collection Ads
If you’re looking for an ad format that allows you to feature multiple products at once, then collection ads could be perfect for you. These kinds of ads are especially useful if you want to showcase different product lines or promote an entire store in just one ad. They also allow users to easily browse through products without leaving the Facebook platform—making them great for increasing conversions and sales.
Carousel Ads
Carousel ads are similar to collection ads, but they allow you to showcase even more products (usually up to 10). You can also include additional information like prices and descriptions, which makes it easier for customers to make informed decisions about their purchases. And like collection ads, carousel ads allow users to stay within the Facebook platform when browsing through products—so they’re great for boosting conversions too!
Instant Experience Ads
Instant experience offer an immersive way for businesses to engage with their customers on mobile devices. These kind of full-screen experiences usually include videos, images, text, forms, and more—allowing businesses to tell their stories in dynamic ways while still getting their message across clearly and effectively.
Which Ad Type You Should Use
When it comes to creating effective Facebook campaigns, there’s no one-size-fits-all solution; every business has different goals and objectives that need different strategies and tactics in order achieve success.
However, understanding the five most popular types of Facebook Ads is essential if you want your campaigns to perform well on this social media platform. Experiment with different styles and formats until you find what works best for your business.
Transform Your Business With Facebook Ad Specialists
Facebook Ads have changed the world of digital marketing forever. But even if your business has ignored this incredible opportunity until now, it’s not too late to join the club!
Considering that you now know the many advantages of advertising on Facebook, you’re probably itching to get started. So why not ask an experienced team to get the ball rolling?
The marketing specialists at First Page have gained a reputation for outstanding Facebook advertising. We deliver highly profitable campaigns for businesses across virtually every industry. No matter your product or target market, we can execute a strategy that not only achieves but exceeds your expectations!
Sound like an unmissable opportunity? Chat with our Facebook advertising experts to launch a campaign that uses the latest marketing trends to skyrocket your growth!
