Metaverse Magic: Changi Airport Launches The ChangiVerse

Have you heard about the metaverse? No, it’s not about an upcoming blockbuster sci-fi movie, but it’s just as exciting. The metaverse is basically a digital world where you can interact with other people, businesses, and even robots. Think of it like a virtual reality game that never ends, with endless possibilities.

People are already using it for things like virtual concerts, shopping experiences, and even job interviews. Some companies are even creating their own metaverse worlds to connect with customers and offer unique experiences.

The world-famous Changi Airport is among the latest to hop on the virtual metaverse train. Voted time and time again as the world’s best airport, Changi took things up a notch with ‘ChangiVerse.’ Users can now experience the airport’s best attractions online, all without spending a dime or even stepping foot in a terminal.

So, if you’re looking for a new way to connect with people or build your brand, you’ll definitely want to keep on reading!

Why Do Brands Enter the Metaverse?

There are plenty of reasons why brands might want to enter the metaverse. Here are just a few:

Audience Engagement

One of the most significant benefits of the metaverse is that it offers a unique and immersive way to engage with your audience.

Audience engagement involves getting people actively involved in your virtual experience. It’s about keeping their attention and participation, so they feel invested in what you’re offering. But it’s not enough to just have people passively watch your virtual event or experience. You want them to be a part of it; to feel like they’re a part of your brand story.

Brands can now create virtual experiences that allow customers to interact with their products or services in a way that was never possible before. Imagine attending a fashion show in Paris or test driving a car without ever having to leave your living room – that’s the power of metaverse marketing.

Standing Out From Competition

The metaverse offers brands another way to stand out from the crowd. In a world where consumers are bombarded with advertising everywhere they go, the metaverse provides a unique and exciting way to capture people’s attention. 

Think about it: people are constantly exposed to ads on TV, the internet, and even on their phones. It’s all too easy to tune out these ads, but in the metaverse, things are different. Here, brands can create experiences that people actively want to participate in. They can offer interactive games, events, and even immersive environments that transport users to another world.

Brands that take advantage of the metaverse are in a unique position to stand out from the crowd. By creating compelling virtual experiences, they can build stronger connections with their audience and make a lasting impression. 

Product Development

In the metaverse, companies can test out their new products before releasing them to the public. This way, they can get feedback from customers and make changes before launch, saving them time and money. Plus, customers get a product that’s more suited to their needs than if the company had used traditional product development methods. 

E-commerce giants like Amazon have already announced their plans to set up virtual shops in the metaverse, providing even more opportunities for businesses. The metaverse is also expected to incorporate blockchain technology with Non-Fungible Tokens (NFTs) and extended reality (XR) with VR and AR, among other nifty emerging technologies. 

Customer Loyalty 

Don’t forget this one! In the metaverse, brands can create a space where customers can hang out and come back to again and again, building a strong sense of loyalty. For example, brands can reward their most loyal customers with special perks like exclusive deals, early access to new products, or even special events that only they can attend. 

By doing this, business can create a close-knit community of customers who love the brand and are more likely to keep coming back for more. It’s basically a never ending cycle of brand love!

Introducing ChangiVerse

ChangiVerse is like a digital version of the Changi Airport that you can visit anytime, anywhere. Changi Airport is a top spot for layovers, thanks to its cool features like the indoor waterfall, butterfly garden, outdoor dinosaur display, and even a movie theatre for those who have more than three hours to kill.

In the ChangiVerse, you can hang out and have fun with your friends or solo while exploring the Airport’s popular attractions like Jewel’s indoor waterfall, the Changi control tower, and Jurassic Mile’s dinosaur attraction. There are also cool cafes, cosy glamping tents, and exciting metaverse games like Changi Kart and Check-in Champ to keep you entertained. Plus, you can collect cool stuff to dress up your digital character and show off your style. 

For those of you who have a competitive streak, you’d probably be stoked to know that you can even collect badges as you progress in the game, such as ‘The Explorer’ and ‘Baggage Expert.’ 

How to Access the Metaverse

To access the metaverse for Changi Airport, simply go to the official site (https://www.changiairport.com/en/discover/changiverse.html) and scroll down and click the ‘ENTER CHANGIVERSE’ button. 

This will take you to a Roblox page, which is a popular online gaming platform that allows users to create, share, and play metaverse games with others. From here, you can enter the ChangiVerse with your existing Roblox account or simply sign up for a new one. 

How ChangiVerse is Impacting the Industry

ChangiVerse is a game-changer in how travellers experience airports. In fact, it’s the very first virtual experience developed by an airport on Roblox. By venturing into the metaverse, Changi aims to connect with more digital users and fans who are keen to explore travel destinations in a fresh and exciting way. 

The metaverse experience takes things to a whole new level by offering unique and personalised services for customers, employees, and aviation enthusiasts alike. And we’re not just talking about boring old brochures, but interactive technology that elevates the human experience to new heights. We know nothing can beat the feeling of excitement of travelling to a new place in real life, but ChangiVerse gives a pretty good crack at it!

To make this happen, Changi Airport Group (CAG) teamed up with Accenture’s Metaverse Continuum Business Group. Together, they’re leveraging innovative and emerging technologies to deliver a truly unique experience that spans both the online and offline worlds. This collaboration builds on their previous partnership to experiment and launch new digital products and services.

The Southeast Asia market unit lead for Accenture, Wee Wei Ng, couldn’t be more thrilled about ChangiVerse: “We’re excited to see how Changi Airport Group will leverage emerging technologies to differentiate themselves in the industry and pioneer revolutionary solutions for their customers.” So, whether you’re a frequent flyer getting hyped for your next trip, or simply love a good airport, it’s worth checking out ChangiVerse!

Take Flight to Another World With Epic Metaverse Marketing

Marketing is all about appealing to customers’ needs and wants, and if ChangiVerse is anything to go by, today’s consumers clearly want something new and exciting to feast their eyes on. And what better way to do that than with interactive metaverse marketing campaigns?

While it may sound like just another passing trend, the metaverse truly has the potential to change the way we live, work, play and interact with products and services. For example, ChangiVerse showed us how airports can make travelling more fun and engaging for everyone. It’s all about using innovative technology to create a unique and interactive experience that will blow your mind!

So get ahead of your competition, Changi Airport style, and get started with metaverse marketing today! Simply contact us, and our metaverse marketing experts will be in touch.