How To Make Money from Digital Marketing

Digital marketing has been integrated into our daily lives, whether you realise it consciously or subconsciously. It is more than just receiving an SMS, targeted social media marketing, or emails from the brands you like, offering you the latest deals on products.

If you are looking to make money from digital marketing, then this guide will be for you.

What is digital marketing?

Digital marketing is the process of using digital channels to promote or market products and services to potential and current customers. Businesses use digital marketing to reach a larger audience than they would through traditional marketing methods, such as TV and radio advertising, print media, and events. 

Digital marketing strategies like Search Engine Optimization (SEO) and using Google AdWords allow businesses to target specific demographics with laser precision. 

This means businesses are able to use their money to reach their target audiences, rather than wasting money on ads that no one relevant to the brand will see. 

Additionally, digital marketing provides businesses with real-time data that they can use to track progress and gauge the effectiveness of a specific campaign.  

This data-driven approach allows businesses to constantly fine-tune their digital marketing campaigns for maximum impact. In today’s fast-paced digital world, digital marketing is an essential tool for any business that wants to stay ahead of the competition.

Make money from digital marketing

Content Marketing

close up on phone recording guy in background

You might have heard the term “content marketing” before, but what you might not know is that it is a marketing strategy where eye-catching and engaging content is created consistently to attract your target audience and promote profitable customer actions. 

Here are some ways to monetise your content marketing.

Advertising: Advertising provides you with an environment with aggregated audiences where you can broadcast a promotional message and encourage conversions. The most popular advertising formats are search ads, text links, sponsorship, and videos. A positive aspect of digital marketing is that it is cheaper than print and broadcast options.

Affiliate Marketing: This is a form of content marketing where you ask someone with a large viewership to promote and sell your products directly to their audience, paying them a fee in return. 

If you have a blog, you can make money using affiliate marketing by including promotional content in your blogs and sponsored quests from businesses who are looking to use your blog to promote their products.

Search Engine Optimisation (A.K.A SEO)

person holding sticky note labeled SEO in front of laptop

Search Engine Optimisation or SEO is an organic type of digital marketing. SEO is the process of optimising your website and content to encourage a search engine, like Google, to rank your site first. This gives your site authority in your customers’ eyes. 

When you are looking for something online, these search engines provide you with the most relevant results based on keywords or key phrases. 

You can start earning money by writing SEO content or building links that will lure a large search engine traffic. By attracting huge search engine traffic, your blogs or products will be visited by many people which will attract more businesses wanting your services.

Or, if you are looking for some extra cash as an individual, you could make a bit of money by helping other businesses with their SEO strategy. 

Website Designing

Fingers poitning towards web design documents

If you have a talent for design, website designing is a great way for you to earn money from digital marketing. 

You might advertise your skills as a website designer and businesses might approach you to design their business website from scratch or make updates to their current one. 

You, as the designer, will have to select the appropriate details, such as the inviting layout, colour, and images used in them. Building a user-friendly interface is also important for enhancing the visitor experience and making it easy to navigate.

Social Media Marketing

person holding phone with social media apps shown on screen

If you have a business, one of the best ways to encourage sales and reach customers is through social media marketing. This is where you use social media platforms to market your product or service to a specified audience. 

With the number of social media users growing every day, it is important for companies to take advantage and use this platform as a way of advertising their products or services. 

One effective method of advertising your brand on social media is to post regular content that highlights your products and the benefits it gives your customers. You can also use all of Instagram’s features to reach a broader audience and build a bigger customer base.

A marketing campaign could work well here too. You can use a paid advertising strategy that converts existing followers into sales but also reaches new audiences who might not have known about your product or brand. If your campaign is successful, customers might even return later when there are other opportunities available (such as if you were to offer discounts or sales). 

Affiliate Marketing

female sitting on chair recording video with ring light

Affiliate marketing is the lifeblood of any online business. This type of marketing strategy from a business perspective involves reaching out to people with a large online presence to market your products in exchange for a commission for generating sales or traffic to your website. From an affiliate marketer’s perspective, this means using your platforms to market products for brands. Here are a few different structures for the way that affiliate marketers earn money:

Pay per sale: The most common payment model for e-commerce is that you earn a commission for each sale. 

Pay per action: This is where you earn a commission for a specific action. This payout model is popular among affiliate programmes as it covers a wide range of offers, including newsletter signups, clicks, contact requests, form submissions, and more.

Pay per install: You get paid for each install of an app by the visitors from your website. 

Pay per click: You earn a commission for each click on your affiliate link. Large retailers employ pay-per-click programmes to increase brand recognition. Customers can just view the merchant’s website without having to register or make a purchase.

Mobile Marketing

female focusing on phone she is holding

Mobile marketing is more than just marketing through SMS, nowadays there are many mobile marketing options that vary from business to business.

SMS Marketing: This is a marketing strategy that is done through the use of SMS. It is a good option for communicating sales or special events to your customers. 

App-based marketing: The programmers assist in maximising the product’s visibility in the app store. The creation of mobile apps is becoming a highly profitable area of digital marketing.

In-game marketing: This is when an ad appears in-game, encouraging you to download or buy a game or app.

There are many types of mobile marketing as the number of mobile phone owners keeps growing, making mobile marketing a great tool for businesses to promote their products and services.

Email Marketing

close up shot of phone displaying email app

Email marketing is a digital marketing tool that allows businesses to send messages directly to customers and potential customers. 

By building a list of email addresses, businesses can stay in touch with their audience and promote their products or services directly. Email marketing can be an effective way to earn money, but it takes time and effort to build a successful campaign. 

Digital marketers need to understand how to create effective email content, grow their list of subscribers, and track the results of their campaigns. With the right approach, email marketing can be a powerful tool for earning money.

Need help with digital marketing?

If you want to earn more money from digital marketing but have no idea where to start First Page has a wide range of digital marketing strategies that include social media marketing, SEO, and paid Google advertising. We have the tools to bring your business to the next level and help you achieve your business goals. If you would like more information about how you can grow your business and make money from digital marketing, contact us today.