Successful Social Media Profiles Have These 10 Elements
Are you looking to level up your social media profile for greater exposure?
There are several elements that all successful profiles have in common.
This article will go over ten elements that are a must for any successful social media profile. Read on for industry tips for social media success.
#1 A Simple Display Name
This is the first thing people see on your profile page. Your display name is how others find you online.
One of the most important aspects of an effective social media persona is having a display name that is simple to remember, say, and spell. You want a profile that’s easy to find.
Tip: Use your real name or a well-known nickname, and try to keep the same one across different platforms.
#2 Social Media Handle & URL
Your social media handle is how you are known on each platform. It is essentially your username and what people will use to tag you in posts or photos.
Your social media URL helps people find your profile. Make sure it’s easy to remember!
Tip: You might not be able to change your handle on some social media platforms. Take the time to choose it carefully and make sure it aligns with your display name.
#3 A High-Quality Profile Picture
Next is your profile picture. This should be high quality and portray you well.
For personal profiles, choose a close-up picture that shows your face. Avoid using group pictures, pictures with other people, or pictures that are not recent.
Deciding on a profile picture for a professional website can be more difficult. If the profile is for a brand, your logo is a good place to start.
When designing your logo, it is important to have alternative designs, such as a version with different colours or a simplified and more detailed version. You can then choose one that suits different social media platforms.
Tip: For a personal profile, use a close-up picture that is high quality and recent.
#4 A Relevant Cover Photo
The large image or banner at the top of your profile is known as your cover photo. It should give a good sense of what your page is about.
For example, a photographer might use one of their landscape shots as a cover photo. If you are a travel blogger, you could use a picture of yourself in front of the Eiffel Tower.
Tip: Use a high-quality image that is relevant to your brand.
#5 A Solid Bio
Your bio should provide a brief glimpse into who you are and what you do. It should pique people’s interests and compel them to follow you. Some things to include in your bio are:
- Your name
- Your location
- What you do
- Your interests
- A call to action (e.g., a link)
Tip: Write in the third person and use keywords that describe your interests.
#6 Links to Your Website or Other Social Media Profiles
By linking from one profile to the next, you’ll make it much easier for others to find and get in touch with you online. Having a known presence on multiple platforms is also essential to target a wider audience.
This is also important because different social media platforms are suited to different kinds of content. For example, what your followers on TikTok love will likely be different from what will work on LinkedIn.
Tip: Use the same handle on all platforms to sync your links.
#7 Interesting and Engaging Content
This is an important one! People won’t follow boring content, so make sure yours stands out from the crowd so people want to follow you.
Popular social media profiles usually have an aesthetic they try to achieve with every post. As well as a consistent tone of voice, social media influencers will use a pre-selected filter on all of their photos to create a cohesive feed.
Your content should also be timely and relevant to your target audience. Suppose you are a travel blogger. In that case, you might want to post about the current situation with COVID-19 and how it is affecting travel.
Tip: Plan your content in advance using a content calendar. This will help you stay consistent and always have something new to post.
#8 Regular Updates
It’s important to regularly add new content to your social media profiles to keep people engaged and coming back for more. If you only post once in a while, your followers will likely forget about you and move on.
In addition to posting frequently, it’s important to interact with your audience. Answer questions, leave comments and ‘like’ their posts.
Tip: Schedule time each day to check your social media notifications and interact with your followers.
People can see through fake profiles, so it is important to be authentic if you want to build a following.
Be yourself! This builds trust, and your followers will appreciate your authenticity. They are also more likely to engage with your content and share it with their friends.
Tip: Be genuine in your interactions with others, and avoid posting content you wouldn’t want your grandmother to see.
Automation tools like HubSpot can help you save time and be more efficient with your social media marketing. For example, you can use HubSpot’s social media tools to:
- Automatically post content
- Schedule posts in advance
- Keep track of mentions
- Follow industry keywords
- Analyze the performance of your posts
- Find new leads on social media
Tip: Try out different automation tools to see which ones work best for you and your business. Time to get creative!
By including each of these elements, you will be able to create a social media profile that will build a respectable following and achieve your goals.
Remember to be yourself, post regularly, and engage with your followers to create a profile that people will love.
At First Page Digital, our team of experts are on hand with sound industry advice about how to improve your social media presence. Contact our team today!