Streamline Your Content Strategy With an Editorial Calendar

Small business owners wear many hats. They have to be everyone and anyone in the business: the CEO, the marketer, the salesperson, and sometimes even the janitor. It can be tough to make sure everything is running smoothly and that everything that needs to get done gets done.

That’s where an editorial calendar comes in.

An editorial calendar is a tool that you and others in your business can use for your business. Like a paper organizer, it will help you virtually plan and organize your content marketing strategy.

An editorial calendar can be used to track everything that you need for your content marketing, from blog posts to press releases and everything in between.

This is helpful because it allows you to see what content needs to be created, when it needs to be published, and where it should be promoted.

In this post, we will discuss how an editorial calendar can be used for a business and content strategy and how it can help a business achieve success.

Creating an Editorial Calendar

Creating an Editorial Calendar

It’s not difficult to create an editorial calendar. Here are some simple steps that will help you get one up and running in no time.

Step one: Choose a system

Before you can start creating content, you need to choose a content management system (CMS). This will help you create, manage, and publish your content virtually.

There is a whole range of different CMS options on the market, so it’s important to choose one that fits your business.

Step two: Define your goals

We would be lost in life if we didn’t define our goals and what we wanted to achieve in life. The same is true for your business.

Your editorial calendar should be designed to help you reach those goals efficiently. If brand awareness is one of your goals, you might create content that is shareable and promotes interaction on social media.

If you want to drive traffic to your website, you might create blog posts that are optimized for search engines. And if your goal is generating leads, you might create gated content like ebooks or webinars.

Step three: Identify your target audience

You wouldn’t sell a steak to a vegan. So don’t market your business, products, or services to the wrong audience.

When you have your audience in mind, it will be easy for you to start creating content that is relevant to their needs and interests. For example, if you’re targeting small businesses, you might create content about marketing tips or time-saving hacks.

If you’re targeting millennials, you might create content about social media or travel. And if you’re targeting Baby Boomers, you might create content about retirement planning or health care.

Step four: Create your calendar

There are a number of different ways to create an editorial calendar. You can use a spreadsheet, like Google Sheets or Microsoft Excel, or you can use a project management tool, like Trello or Asana.

Once you’ve chosen a platform for your calendar, you can start adding your content ideas.

To make your editorial calendar as useful as possible, input the following information for each piece of content:

  • Title
  • Author
  • Topic
  • Target audience
  • Format
  • Publication date

Tips for Using Your Editorial Calendar Effectively

Tips for Using Your Editorial Calendar

Now that you’ve created your editorial calendar, you need to use it correctly. Here are a few tips:

Plan Ahead: It’s important to plan your content in advance. This will help ensure that your content is published on time and that you have enough time to promote it effectively.

Be Flexible: Make changes to your editorial calendar if you need to. If you need to adjust your publication date or change the format of a piece of content, don’t hesitate to do so.

Get Feedback: Ask for feedback from your team or target audience. This will help guarantee that your content sparks excitement and engagement.

Benefits of an Editorial Calendar

Benefits of an Editorial Calendar

An editorial calendar can help you with the following tasks:

  • Plan your content
  • Publish it on time
  • Get feedback from your team or target audience
  • Allow flexibility to make changes as needed
  • Save time and money through batch content

For example, if you know you want to publish four blog posts per month, you can write all four in one day and then schedule them to be published over the course of the month.

This will save you a headache because you won’t have to write a new blog post every week. Doing it in batches will save your business money because you won’t have to pay a writer to create new content every week either.

Here are some other benefits of using an editorial calendar:

  • It saves time and allows you to be more efficient.
  • It can help guarantee that your content is timely, relevant, and engaging.
  • It can help you track metrics and analyze your performance to see how successful your content is.
  • It allows you to collaborate with your team effectively and in one place.
  • It can help relieve stress and avoid panic by making it easy to plan ahead for special events or holidays.
  • It helps you stay organized and on track, giving reminders of late information.
  • It can increase traffic to your website or blog, thus increasing potential sales and customers.
  • It can help you build a following so customers keep coming back to your business.
  • It can help increase your SEO efforts.
  • It can contribute to improving income.

Start Your Editorial Calendar Today

If you’re not using an editorial calendar, now is the time to start. Implementing an editorial calendar into your content marketing strategy will help you streamline your process and improve your results.

For expert guidance on creating an editorial calendar as part of your overall content strategy, chat with a member of the First Page Digital team. Find out how we can help you effectively plan your content strategy to improve the success of your business.

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