The 7 Steps to Creating the Perfect Instagram Bio

Your Instagram bio functions as your website’s homepage, your online portfolio, and your business card, all rolled into one.

You only have a few seconds to make a strong first impression on Instagram visitors. As a result, determining what to put in your Instagram bio can be quite a challenge.

Are you prepared to find out what it takes to develop a fantastic bio on Instagram? Below, you’ll find some of the best Instagram bio ideas to help you write the ideal profile.

1) Make Use of Your Instagram Bio to Draw in Your Preferred Audience

Instagram Bio

The right bio can help you reach your preferred audience.

To make this kind of bio, you need to explain clearly and concisely what your business is all about. This should be summarized in a few simple phrases or bullet points so the information is easily visible to the casual reader.

Imagine that you have just 150 characters to make your sales presentation. You want to communicate directly with the members of your target audience, distinguish your brand from that of your rivals, and inject some personality into it.

2) Put Your Most Targeted Keywords in the Name Field

Did you realize that your username and the name you provide in the Name Field of your bio are two entirely different things?

You can personalize the Name Field in your Instagram bio to reach even more people when they search the app. Surprisingly, this element of Instagram’s search engine optimisation is under-utilised, despite its obvious value.

3) Include Any Relevant Accounts

Relevant Accounts

Because of a 2018 Instagram upgrade, any profile usernames or hashtags in your Instagram bio are now clickable.

Why is this significant?

Because it enables you to advertise your sister companies, bring attention to your founder’s Instagram account, or direct people to your branded hashtag.

4) Use Link Shorteners in Your Bio

Shortening links is a good way to provide extra convenience to viewers who may want to visit your social media accounts, websites, and more. Plus, it looks way cleaner than pasting long links in your Instagram bio.

An easy way to shorten a link is by using a service called Bitly. To shorten a link, you only need to copy the address of the link, then paste it into the text box that can be found at the very top of the Bitly home page.

After you’ve entered the link’s address, a new window will appear displaying the link’s shorter URL. To personalize your newly shortened URL, click on the little pencil symbol that is located next to the URL, and then enter your desired URL text.

5) Include a Call to Action

Call to Action

Because Instagram only allows you to include one link on your profile, it is important to make the most of that final line of content by including a CTA.

Offering some kind of benefit along with your CTA can entice more people to click on it. For instance, if you have a new promotion, resource, or offer that is only available for a short time, let visitors know about it through your CTA.

Here are some of the most effective CTAs you can use:

-Shop Now

-Book Now

-Learn More


-Sign Up Now

-Get Started Today

Of course, these CTAs will only be effective if they lead to a landing page that is relevant to the content of your message and easy to navigate. If you are selling products, your CTA should lead to a product page. If you are promoting a service, your CTA should take visitors to a sign-up or contact page.

6) Provide the Most Recent Contact Information

If you want your Instagram profile to serve as an all-in-one resource for new visitors, you should make it simple for them to get in touch with you or find your physical location.

If you convert to an Instagram business profile, you’ll be able to add important contact information straight to your Instagram bio.

7) Select the Best Possible Profile Picture

Since your Instagram profile picture is one of the first things people see, its significance cannot be overstated.

If you run a business account on Instagram, it is recommended that you use your company logo (or a reduced version of your logo) as your profile image. This will help improve long-term awareness of your brand.

Increase Your Number of Potential Customers by Using Instagram

Your Instagram bio is an essential tool that you can use to attract your target audience, drive attention to the items and services you provide, and gain new customers.

If you haven’t updated your Instagram bio for a long time, the best time to do so is right now. You want to ensure that you’re creating a good first impression with every new visitor.

For expert help taking your Instagram game to the next level, get in contact with us here at First Page. We have the necessary tools and expertise to speed up your success, driving your sales up to unimaginable levels. Contact our team right now to get started!

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