Set Up Your Instagram Advertisements the Right Way
Instagram is an excellent platform for building brand awareness, but it’s also an excellent way to generate leads and sales.
However, to make the most of Instagram advertising, you need to set up your campaigns the right way.
What Is Instagram Advertising?
Instagram advertising is a form of online marketing that uses the popular photo-sharing app to reach potential customers.
By creating engaging and visually appealing ads, businesses can connect with users who might not otherwise be aware of their products or services.
Sponsored posts are the most prevalent way to advertise on Instagram. These are regular Instagram posts, but businesses pay to have them promoted to a broader audience.
Sponsored posts can be made on your existing Instagram account or created specifically for your ad campaign.
You can create a few different types of ads on Instagram, such as video advertisements, stories ads, and carousel ads.
No matter what type of ad you create, there are a few key elements that all successful Instagram ads share.
Why Use Instagram Ads?
If you’re looking to reach a large, engaged audience on social media, there’s no better platform than Instagram.
With over 800 million monthly active users, Instagram offers businesses of all sizes the opportunity to connect with potential customers both near and far.
And with Instagram Ads, you can create targeted campaigns designed to achieve your specific marketing goals—whether those are generating leads, growing your brand awareness, or promoting a new product.
But before you dive into creating an Instagram Ads campaign, it’s essential to understand the basics of how they work. So next, we’ll give you a crash course in Instagram Ads so you can set up your campaign the right way and start seeing results.
How to Set It Up
First, decide what kind of message you want your ad to communicate. What are your objectives? Are you attempting to promote a new service or product? Boost your website’s traffic? Increase brand recognition?
As you plan your ad campaign, keep your goals in mind.
The next step is to choose an acceptable ad format. There are several choices available, each with its own advantages.
A photo or video ad, for example, is a terrific way to raise brand awareness or drive traffic to your website.
On the other hand, consider using an Instagram carousel ad if you’re promoting a new product or service.
Once you’ve selected the correct format for your ad, it’s time to create your content. Be sure to create content that is of excellent quality and relevant to your target audience.
Ultimately, you only have a few seconds to get the attention of a potential customer, so make the most of it!
Finally, don’t forget to include a call to action in your ad. Tell your audience what you want them to do, whether that be visiting your website, signing up for your newsletter, or buying your product.
Targeting Options for Instagram Ads
There are a few different targeting options for Instagram Ads. You can target by location, interest, or behaviour.
For businesses, the best option is usually to target by location. This ensures that your ad reaches people who live near your business or are likely to visit your business.
You can also target by radius if you’re a local business. This enables you to communicate with potential customers within a specified radius of your business.
For example, if you have a restaurant in Los Angeles, you could target people within 20 miles of your restaurant.
Another option is to target by demographic, like age, gender, and language. However, it’s often more effective to target your ads according to customer interests and behaviours.
For example, if you’re a clothing company, you could target people interested in fashion, beauty, or style. Or, if you’re a travel company, you could target people interested in travel, adventure, or exploring new cultures.
The best way to find out what interests and behaviours to target is to use the Facebook Ad Insights tool. This tool allows you to see the interests and behaviours of people who have already engaged with your brand.
Once you know the interests of your target audience, you can build advertising that is relevant specifically to them.
Measuring the Success of Your Ad Campaigns on Instagram
It is critical to monitor your progress so you know whether your ad campaign achieves your objectives. You can use a variety of metrics to assess the effectiveness of your Instagram marketing campaigns.
Take a look at your engagement rate first. If you want to calculate your engagement rate for a specific post, divide the number of likes, comments, and shares by your follower count at the time of posting.
You may also use ‘reach’ to determine how effective your Instagram ad campaigns are. This is the proportion of people who have seen your post.
To calculate reach, divide impressions (the number of times your post has been seen) by your reach rate (the percentage of your followers who have seen your post).
You may also make note of how many people click on your bio’s website link. To do this, add a unique URL that links to your website to each of your posts. Then, using a URL shortener, keep track of how many times each link is clicked.
Finally, you can track conversions from your Instagram ad campaigns by adding a tracking pixel to your website. A tracking pixel is a code that allows you to track traffic and conversions from specific sources.
Installing a tracking pixel on your website will allow you to see how many people have visited your site on Instagram and how many of those visitors have converted into customers.
Get the Ball Rolling
Now that you know how to successfully set up your first Instagram campaign, you are ready to plan your marketing strategy and content for the coming weeks and months.
This can be daunting. Doing too much all at once can be challenging to handle. However, you don’t need to worry, as our team of professionals at First Page Digital can help guide and support you throughout this process.
Drop us a message today to start talking about what we can do to help your marketing efforts.