Is There a Science to Going Viral?

Whether you’re a business, an artist, or just an everyday person with something to say, it’s always tempting to try and make your content go viral.

You see those lucky few who seem to strike gold time and time again, and you can’t help but wonder if there’s some sort of magic formula you’re missing.

So how does it work? Is there really a science to going viral?

The answer is … maybe. But even if there isn’t a surefire way to guarantee success, there are certainly some things you can do to up your chances. What are they? Keep reading to find out.

What Is ‘Going Viral’?

Viral Content

When you hear the word “viral,” what comes to mind?

For some people, it might be a video of a cute cat doing something hilarious. For others, it might be a news story about a new fad or trend.

But what is ‘going viral’, really?

‘Going viral’ is when a piece of content spreads from person to person, often through social media. Something ‘goes viral’ when it’s shared so widely and quickly that it seems to take on a life of its own.

What Causes Content to Go Viral?

Viral Content Reasons

Why do some things go viral while others don’t? There’s no easy answer, but there are a few factors that can increase the chances of something going viral.

1. Timing

If you release a piece of content at just the right time, it can capitalize on current trends and events happening in the world. For example, if you release a funny video about a current news event, it stands a better chance of going viral than if you released the same video a month later.

2. Emotion

People are more likely to share content that makes them feel something, whether it’s happiness, sadness, anger, or fear. This is why videos and stories about animals are often some of the most viral content on the internet.

3. Shareability

The easier it is for someone to share your content, the more likely it is to go viral. For example, if you create a short video that can be easily shared on social media, it has a better chance of going viral than a long article that would require someone to copy and paste a link.

4. Novelty

People are drawn to new and unique content, which is why ‘firsts’ are often big hits on the internet. For example, the first video of a baby laughing hysterically is likely to be more popular than the 100th video of a baby laughing hysterically.

5. Quality

This one is pretty self-explanatory. If your content is high-quality and engaging, people are more likely to share it. Think about what kinds of content you like to view and share. What makes it so appealing? Chances are, your audience will like the same sort of content.

There’s no surefire formula for going viral, but understanding these factors can help you create content that has a better chance of being shared by others.

How Can You Increase the Chances of Going Viral?

Probability of Viral Content

There’s no way to predict whether something will go viral on social media or the internet, but there are some strategies you can use to improve your chances.

First, create content that is share-worthy and promotes positive emotions like happiness, awe, or laughter. This type of content is more likely to be shared than negative or neutral content.

Second, make it easy for people to share your content by including share buttons on your website or blog. You can also promote sharing by offering incentives like discounts or giveaways.

Finally, reach out to influencers in your industry and ask them to share your content with their followers. This can help you reach a larger audience and increase the chances of your content going viral.

By following these tips, you can improve your chances of making your content go viral on social media or the internet.

Remember though, that there’s no guarantee that your content will be a success. Sometimes, things just happen spontaneously and there’s no way to predict it. So just keep creating great content and hope for the best!

Are There Risks Associated With Going Viral?

Risks Associated With Viral Content

Yes, there are risks associated with going viral.

The biggest risk is that your content will be shared by people who don’t know you or your brand, which could lead to negative consequences. For example, if your content is shared by a lot of people who don’t like it, that could damage your reputation.

To protect yourself from this, consider using a tool like BuzzSumo to track how your content is performing and who is sharing it. Additionally, be sure to monitor your social media accounts carefully to see how people are reacting to your content.

Finally, remember that going viral isn’t the only way to measure success – focus on creating quality content that will engage your audience, regardless of whether or not it goes viral.

In short, while going viral can be a great way to get your content seen by a large number of people, there is always the risk of it causing negative publicity. However, by producing quality content and monitoring it carefully, you can protect yourself from this risk.

Wrapup

Social Media Icons

So is there a science to going viral? It’s really more of an art than a science, but there are some general features that help videos, articles, or any type of content go viral.

By keeping these features in mind, you are more likely to create shareable content with the potential to gain widespread popularity.

And if you want help with your content, reach out to us anytime. At First Page Digital, our content specialists love helping people and businesses create high-quality, successful online content.

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