Instagram Trends to Try in 2022

Now that we’re nearly halfway through 2022, it’s a good time to keep track of what’s happening in terms of trends.

In only a few years, Instagram has established itself as one of the most popular social media sites. It even continues to grow in popularity, and businesses are starting to notice this trend.

As the platform evolves, it’s vital to know what Instagram trends to continue watching for in 2022 if you want to stay updated.

This article will discuss some of the biggest trends we’re seeing this year. Continue reading for more information!

Putting a Greater Emphasis on Stories

Instagram Stories

One of the most prominent Instagram trends for 2022 is an increased focus on Stories. You may connect with your followers more intimately by using Instagram Stories.

They’re also perfect for sharing behind-the-scenes content, special promotions, etc. Photos and videos in vertical format are perfect for viewing on mobile devices.

But remember, they’re designed to disappear in 24 hours!

This form of material is ideal for attracting attention and increasing conversions. So, if you haven’t already started using Instagram Stories, now is the time!

More Video Content

Video Content Instagram

Another trend that we’re expecting to see on Instagram is more video content. Video is an excellent medium for engaging your audience and telling your brand’s story.

Creating more videos for Instagram Video, whether live-streaming or short video clips, is a great way to connect with your audience. Let’s look at some video trends:

Goodbye IGTV, Hello Instagram Video

Instagram TV (IGTV) was introduced in 2018 as a way to watch long-form video content. Unfortunately, we have said goodbye to the IGTV app in 2022.

But this does not necessarily prevent you from posting longer videos. For example, Instagram Video allows you to upload content for up to 60 minutes on the main app.


Reels, on the other hand, are Instagram’s version of TikTok. Reels allows you to make short videos for up to 60 seconds with music. It also has templates, filters, and music on the app to use in your Reels.

They’re perfect for showing off your personality, sharing behind-the-scenes content, or promoting a product or service. You can also use Reels to drive traffic to your website or blog.

Live Video Streaming

Live video is another trend that we expect to see more of in 2022. Instagram Live is an excellent way to communicate with your followers in real-time.

Instagram users are becoming more comfortable with this format. Now, businesses are starting to see the value in connecting with their audience through live streaming.

Vertical Videos

While we’re on videos, you might have noticed that if you’ve seen a video on Instagram, you’d have noticed that the landscape format is out and the portrait-style video is in. This is because vertical videos filmed in portrait mode are perfect for viewing on a smartphone.

User-Generated Content

Instagram User Generated Content

We expect to see more businesses using user-generated content (UGC) on Instagram this year. UGC is a terrific method to engage with your audience and demonstrate that you’re paying attention. A few examples of UGC are

  • Instagram stories
  • Comments
  • Posts

It’s also a fantastic technique to increase your followers’ trust and trustworthiness. As a result, we expect to see more businesses incorporating UGC into their Instagram strategy in the coming year.

Augmented Reality

Interactivity is an essential aspect of Instagram. Have you already tried polls, quizzes, or even games to get people interacting with your account?

Another Instagram trend that we’re expecting to see more of in 2022 is augmented reality (AR). An interactive tool, AR adds digital elements to your real-world surroundings.

Besides, they’re easy to share and encourage engagement with your brand.

Instagram has been experimenting with AR for a few years now, and we expect to see more businesses using this technology in the coming year.

More Businesses Will Start Using Instagram to Market Their Products and Services

Instagram is an excellent platform for businesses to connect with their audience. Its unique, visual nature means that it has an advantage over other social media when it comes to business.

Seeing is believing, after all.

Shopping on Instagram

Instagram is also becoming a popular purchasing platform. As a result, we expect to see more businesses using Instagram to sell their products and services in the coming year.

You can sell on Instagram in a variety of ways, including Instagram Shoppable Posts and Instagram Shopping. On the other hand, Instagram Shoppable Posts allow you to tag products in your posts for easy purchase by your followers.

Meanwhile, Instagram Shopping is a dedicated space within Instagram where you can showcase and sell your products.

We expect to see more businesses using these features in the coming year as they become more aware of Instagram’s potential as a sales platform.

Paid Partnerships

We also expect to see more businesses taking advantage of Instagram’s paid partnership feature. Businesses can use this feature to promote their products and services by collaborating with Instagram influencers.

More businesses are expected to use this feature in the coming year, as it’s a great way to reach a wider audience.

Rise of the “Micro-Influencers”

Instagram Micro Influencers

Speaking of influencers, another Instagram trend that we’re expecting to continue seeing in 2022 is the rise of “micro-influencers.”

Instagram users with a smaller but highly engaged following are known as micro-influencers. Businesses are starting to realize the value of working with micro-influencers, as they can be more authentic and relatable than traditional celebrities.

Where Do We Go From Here?

This article is only a brief overview of some of the Instagram trends that we’re expecting to see in 2022.

We’ve highlighted a few themes to keep an eye on this year. If you want to stay ahead of the curve, it’s essential to be aware of these trends and how they can impact your business.

So, which trend will you take advantage of in 2022?

At First Page Digital, we can help businesses like yours optimize social media use. Please get in touch with us if you’d like to learn more about how we can improve your online visibility.

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