5 Ways to Use Instagram for All Types of Businesses

It is never too late to jump into the world of Instagram. The visual-centric social media platform has been around for almost a decade. It is not slowing down anytime soon. With over one billion monthly active users, the platform provides businesses with a large pool of potential customers to target.

However, many businesses are still not using Instagram to its full potential. This post will discuss five ways that companies of all types can use Instagram to reach new customers and grow their businesses.

#1: Create a Strong Personal Brand

Personal Brand

Creating a strong personal brand will go a long way in helping you succeed on Instagram. But what does that mean? In short, it means creating an identity for yourself or your business that people can connect within a personal way. So it’s more than just taking pretty pictures and posting them online.

Your brand voice and identity should be consistent across your social media channels. You can draw inspiration from some of the big brands on Instagram. They all have strong, consistent branding that their audience can easily recognise.

One example of good branding is Nike. Their photos are instantly recognizable because they use the same filters, colors, and style in all their posts. In addition, their brand voice is always positive and motivating. As a result, their audience knows what to expect from them.

#2 Drive Traffic to Your Website

Drive Traffic to Your Website

Getting traffic to your website from Instagram is easier than you might think.

For example, suppose you have a blog post about travelling to Japan on a budget. You could share a post with a photo of Japan. In the caption, tell your followers that they can learn more about travelling to Japan on a budget by clicking the link in your bio.

Anyone who’s interested would then be directed straight to your website. Just make sure your link is working and up-to-date!

You can also use relevant, popular hashtags in your caption so people can find your content. Keep in mind you must not use too many hashtags in one post because it can make your content look spammy.

A good rule of thumb is to use three to five relevant hashtags in your posts. Using the above example, the hashtags related to your posts might be: #japan #travel #budgettravel.

Tip: Don’t forget to track your results to see how much traffic Instagram sends your way. You can do this by setting up Google Analytics or using a tool like Bitly to track your clicks.

#3 Sell Products and Services

Sell Products and Services

Instagram business statistics are handy for businesses of all sizes. According to a report by Forrester, Instagram is the second most popular social platform among US online adults (behind Facebook).

The same report found that users are 70% more likely to purchase a product they’ve seen on Instagram compared to other social media platforms.

Here are a few tips for selling products and services on Instagram:

  • Use Instagram Shopping to tag products in your posts and make it easy for people to buy from you.
  • Use Instagram Ads to reach a wider audience with your product posts.
  • Don’t forget to utilize Instagram Stories and Reels to creatively show off your products and services.

The results may not be immediate. But if you keep at it and put in the work, you’ll be able to boost your sales and reach your target audience on Instagram.

#4 Connect with Customers and Followers

Connect with Customers and Followers

Connecting with your customers is just as crucial as selling to them. Why? Because happy customers are loyal customers. And loyal customers are the ones who will keep coming back and spending money with your business.

There are so many Instagram Features that you can use to have fun with your followers, such as Instagram Live, Reels, or Stories.

Let your customers and followers get to know you and the people behind your brand. This way, they’ll feel like they have a personal connection with you, which will keep them coming back for more.

Another key way to connect is through DMs or comments. When people send you DMs or comments, be sure you take the time to respond. This shows that you’re listening and that you care about your customers.

You can also use Instagram polls and surveys to get feedback from your followers. Use this feedback to improve your products, services, or content.

Finally, don’t forget to run giveaways and contests from time to time. Everyone loves free stuff!

For example, if you see that most of your followers are female and live in a certain city, you could do a giveaway that’s open to only women who live in that city.

By connecting with your customers on Instagram, you’re building relationships that will last.

#5 For Market Research Purposes

Market Research Purposes

Instagram can also be a valuable tool for market research purposes. With over one billion active users, there’s a good chance you’ll be able to find your target audience on this platform.

One way to do market research on Instagram is to look at the competition. See what kind of content they’re posting, what kind of engagement they’re getting, and what kind of strategies they’re using.

You can also find out what people say about your industry or niche with Instagram’s search function. Just be sure to use relevant hashtags to get an accurate picture of the conversation.

Another way to do market research on Instagram is to run surveys. You can use a tool like Typeform to create a survey, then post it on your Instagram Stories and ask people to swipe up to take the survey.

Instagram market research is a great way to get to know your target audience and figure out what they want.

Final Thoughts

Instagram is a powerful platform with a lot of potential for businesses of all sizes. If you want to learn more about how to use Instagram for business, consider working with a team of experts.

At First Page, our team of digital marketing specialists can help you create and execute an effective Instagram marketing strategy. We’re always happy to help our clients thrive on Instagram (and all other social media platforms). Contact us today to learn more.

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