How to Make a Good Landing Page: 7 Incredible Examples
No matter what business you’re in, if you’re looking to create a website, you’ll need to create a landing page. And not just any ol’ landing page … a good one.
Lucky for you, we’ve got seven incredible examples to show you exactly how it’s done. So whether you’re just starting out or you’re an experienced pro, take some notes and get ready to create your own amazing landing pages!
How to Make a Good Landing Page
Several key principles will help you design an outstanding landing page.
1. Have a clear, specific goal
The best landing pages have a single, focused goal. Yours should too. Whether you want people to sign up for your email list, buy your product, or download your e-book, make sure your landing page has a clear call to action (CTA) that tells people what you want them to do.
2. Make it easy to understand
Your landing page should be easy to understand and navigate. That means keeping your copy clear and concise and your design simple and uncluttered.
3. Use persuasive copy
Your landing page copy should be persuasive enough to convince people to take the action you want them to take. Use strong headlines, bullet points, and benefit-driven copy to make your case.
4. Use images and videos
Images and videos can help make your landing page more visually appealing and engaging. They can also help explain your product or service in a way that text alone cannot.
5. Use social proof
Including testimonials, customer reviews, and press logos on your landing page can help increase trust and confidence in your business. This is especially important if you’re selling a new or unknown product.
6. Include a CTA button
Make it easy for people to take the action you want them to take by including a CTA button on your landing page. The button should be big, bold, and easy to find.
7. Use A/B testing
A/B testing is a process of testing two different versions of a landing page to see which one performs better. This is a valuable tool for fine-tuning your landing page and increasing conversions.
8. Keep it updated
Your landing page should be a living, breathing part of your website. That means keeping it up-to-date with the latest information about your product or service.
9. Make it mobile-friendly
More and more people are using their smartphones and tablets to browse the web. That means your landing page needs to be optimized for mobile devices.
10. Use analytics
Use Google Analytics or another web analytics tool to track the performance of your landing page. This will help you identify areas for improvement and measure your success over time.
7 Incredible Examples
To help give you some landing page inspiration, we’ve put together a list of seven examples of successful landing pages. These pages have been designed by some of the best in the business, and they’re sure to provide you with plenty of food for thought.
HubSpot is a company that offers marketing and sales software to businesses of all sizes. And their homepage doubles as a pretty fantastic landing page.
What we like about this page is that it’s simple but effective. The headline is clear and concise, and the subheadline does a great job of further explaining what HubSpot does.
There’s also a strong CTA that encourages visitors to sign up for a free trial.
All in all, it’s a great example of how to create an effective landing page.
Crazyegg is an analytics tool that provides website owners with insights into how users interact with their site.
Their homepage is short and sweet and does a great job of explaining what the product does and how it can benefit the user.
KISSmetrics is another analytics tool, similar to Crazyegg. And their homepage is just as effective.
Like Crazyegg, they’ve kept their page nice and short.
There’s also a strong CTA at the bottom of the page, as well as a number of customer testimonials dotted around. All in all, it’s a great example of how to create an effective landing page.
Unbounce is a tool that allows you to create custom landing pages for your website. And their homepage does a great job of selling the product.
The headline is clear and attention-grabbing, and it does a good job of explaining what the product does. We also like the way they’ve used customer testimonials on the page.
VWO is a tool that allows you to create and run A/B and multivariate tests on your website. Their homepage does a great job of explaining what the product does, as well as how it can benefit the user.
Their landing page vividly explains the results you get and what to expect from their services through a pictoral presentation.
All in all, it’s a great example of an effective landing page.
Leadpages is a tool that allows you to create landing pages for your website. The product is well-represented on their homepage.
The headline is simple and attention-getting, and it effectively conveys what the product accomplishes.
OptinMonster is a tool to help businesses optimise their website traffic. Their headline gives a clear summary of the purpose of their product.
Another great aspect of their landing page is how they list their product features with clear text and graphics.
We hope these examples can serve as inspiration for you to create your own effective and visually-appealing landing page. By following the basic principles of good design, you can design a landing page that will bring new customers to your business.
We specialize in creating high-converting landing pages that will help increase sales and grow your business.