Going Viral the Right Way
There is no surefire way to make your business go viral. However, some tips can help increase your chances of getting it right.
In this post, we’ll offer some tips and strategies for how you can make your marketing go viral … the right way.
What Is Viral Marketing?
Viral marketing is a term used to describe the spread of a message or piece of content through social media channels. The viral potential of a piece of content is determined by its ability to be shared and liked by users.
When content goes viral, it can quickly reach people worldwide and can lead to more brand awareness and exposure.
Many contributing factors go into whether or not a piece of content will successfully go viral. However, there are some common elements often found in viral content.
- A catchy headline
- An emotional response
- Useful information
- A sense of urgency
- An element of surprise
If you can create content that hits one or more of these viral triggers, you will be in an excellent position to succeed.
How to Create Content That Will Go Viral
Making content that goes viral is not that simple. Many viral sensations simply started as funny videos or exciting articles. There’s really no way to predict what content will go viral.
However, some things can boost the chances that your content will be shared and seen by a larger audience.
Here are some tips:
- Write attention-grabbing headlines that make people want to click on your article or watch your video.
- Create original and unique content – something that people haven’t seen before.
- Use emotion in your content. Whether it’s making people laugh or tugging at their heartstrings, emotional content is more likely to be shared.
- Keep it short and sweet – there is a higher chance people will watch or read something if it’s not too long.
- Use images, infographics, or videos along with your text to break up the content and make it more visually appealing.
- Share your content everywhere you can to get more eyes on it.
What Are Some of the Biggest Mistakes?
There are a few key things to avoid if you want your viral campaign to succeed.
First, don’t try to force it. A viral sensation can’t be manufactured, so the more you try to make something go viral, the less likely it is to take off.
Second, don’t make it all about you. A viral campaign should be entertaining or valuable first and foremost, not just a thinly veiled marketing ploy. If people see through your motives, they’ll be turned off and won’t bother sharing your content.
Finally, don’t underestimate the power of social media. Even if your content doesn’t go viral, if you design high-quality content, it will likely be seen by a lot of people.
Therefore, make sure you’re actively promoting your campaign on all your social channels and encourage others to do the same.
How Do You Measure the Success of Social Media Content?
You can measure the success of your viral marketing campaign by looking at how many people have seen or shared your content. You can also check your website or social media pages for traffic. If there is a growth in the number of visitors, it’s a good sign that your campaign is working.
Another way of measuring a viral marketing campaign’s success is to look at how much brand awareness it is creating. If more people are talking about your brand, your campaign is effective. You can also look at sales figures to see if there has been an increase since you launched your viral marketing campaign.
Overall, the best way to measure the success of your viral marketing campaign is to track multiple metrics over time to see if there is a positive trend. You can then change your campaign plan to use the information most effectively.
What Are Some of the Best Examples of Successful Viral Marketing Campaigns?
Here are some examples of the most well-known viral marketing campaigns:
The Blair Witch Project
The Blair Witch Project was a success because it tapped into people’s fear of the unknown. It quickly became a pop culture phenomenon.
Hotmail was successful because it gave away free email accounts with a promotional message at the bottom. This free and valuable service quickly attracted many new users.
Gangnam Style was successful because it was an unexpected hit that caught people’s attention. It felt new and fresh, and its catchy music and video were quite entertaining.
Each of these examples was able to tap into something that resonated with people’s emotions. Fear, excitement, and humour are all powerful emotions that can help a video or piece of content go viral.
Stay Ahead of the Curve
How do businesses stay ahead of the curve and keep themselves relevant?
This is a question that plagues businesses large and small. To stay ahead of your competitors, you need to create viral content.
Here are a few tips:
- Make ‘evergreen content’. Just like an evergreen tree always stays green, this is content that is timeless and will never go out of style, no matter what’s happening in the world.
- Be timely with your content. This doesn’t mean that you have to be constantly churning out new material, but it does mean being aware of what’s happening in the world and creating content that speaks to current events.
- Keep your eyes and ears and fingers on social media. What’s trending? What are people talking about? You can use social media to your advantage by creating content relevant to what people are already interested in.
- Be original. This is easier said than done, but it’s essential to be unique in your approach. There’s no magic formula for viral content, but if you can find a way to stand out from the crowd, you’ll be more likely to succeed.
So What’s Next?
Now that you know how to create viral content, it’s time to put your skills to the test.
But if you still don’t feel confident and you need help getting started, First Page Digital is always here to lend a hand. Just contact our award-winning team today and we will be happy to help you get started.