Do These 4 Things Every Day for Your SEO
Once your website is up and running, it’s tempting to ignore SEO. This is especially true if your website is already getting plenty of traffic.
However, search engine rankings fluctuate over time, and it’s important to make sure your website stays at the top of the list. To do this, you need a way to consistently check your website’s performance.
One way to do this is by establishing some regular maintenance routines. In this article, we’ll describe four things you can do every day to ensure your website is running at peak efficiency.
What’s the Purpose of SEO?
Your website’s ranking in search engine results may be improved by what is known as SEO, or Search Engine Optimization.
Since consumers are much more inclined to click on the first result that comes up in a search, it is vital to make sure your website ranks high in search results. The traffic you’ll lose out on otherwise is substantial.
If you ignore SEO, people may not even realise that your website exists. Therefore, keeping your website’s SEO up to date through periodic maintenance is essential.
Four SEO Maintenance Practices for Business Success
In order to keep your website at its best, here are four things you should do every day:
1) Verify and analyse your position in search engines
An essential aspect of any SEO plan is monitoring your keyword rankings. If you don’t keep track of your progress, how can you tell if your efforts are paying off?
There are a few different methods for determining where you are in the rankings. Google Search Console or Moz’s Keyword Explorer are two good options to start with. Alternatively, you may do a Google search on your own.
If you want to do a search on your own, just go to Google and enter a term. Then, scroll down to the first page of results to see what you can find. If your website is included, congratulations! You’re ranked in the top 10 results for that term.
If your website does not appear, keep your spirits up — it’s definitely possible to improve your ranking. A little work on your SEO is all it takes to get better results.
Doing a quick search every day is a simple and fast way to see where you are in the rankings. Spending only a few minutes of your time can provide valuable information on how easy or difficult it is for people to find your website.
2) Always keep an eye on the daily and monthly traffic to your website
In addition, you need to keep an eye on your website’s traffic statistics. After all, if no one clicks on your listing, what good is it to be in the top ten results for a keyword?
There are a few different ways to keep tabs on how much traffic you’re getting. Google Search Console is one excellent tool. Google Analytics and other comparable applications can also be used.
Keeping track of your site’s visitors will give you a sense of whether or not your SEO efforts are bearing fruit.
A sudden unexpected drop in your website’s traffic might indicate a problem. For example, perhaps your website has temporarily lost its high ranking in search results, or perhaps your website has an issue that’s driving visitors away.
Either way, it’s critical to monitor your traffic flow in order to catch any issues as soon as they arise.
3) Examine the current performance of your website
You should likewise monitor your website’s performance. This includes aspects like website load times, conversions, and bounces.
You can do this with a number of tools. As previously mentioned, Google Analytics is a fantastic tool. Pingdom and GTmetrix are two more options.
It’s critical to evaluate the performance of your website to determine where work needs to be done.
As soon as you see that your website’s pages are taking a long time to load, you know that you need to improve its performance.
Similarly, if you discover that your conversion rates are poor, you know that you need to improve the design and usability of your website.
4) Monitor your rivals’ activities
Finally, keep an eye out for those that are in direct rivalry with you. Since you’re doing SEO, you can bet they’re doing it too!
You can keep tabs on the SEO success of your competition using a few different applications, such as Moz’s Open Site Explorer or BuzzSumo. Alternatively, you can do a Google search for a keyword to see how your rivals rank.
If you want to do a search on your own, just go to Google and enter a term. Then, scroll down to the first page of results to see what you can find.
Keep an eye on your rivals’ rankings over time so you can determine how well they maintain their position.
Another way to monitor rival websites is to track mentions of their websites. You can do this with tools like SocialMention or Google Alerts.
Tracking mentions can give you an indication of what others are saying about your rivals online. This can give you insight into their strengths and weaknesses, which helps you evaluate your own company’s strengths and weaknesses as well.
If you see that rival websites are outperforming yours, make an effort to improve your own webpage for the same phrases that are ranking well for your rivals.
Additionally, if you observe that they’re receiving a lot of attention online, you might aim to have your own website referenced more frequently.
The Best Approach to Beating the Competition Is with SEO
These four daily checks can go a long way towards improving your SEO game: reviewing your rankings, monitoring traffic levels, assessing your website’s performance, and keeping an eye on your competition.
By making these four maintenance checks routine, you will always have a clear idea of how your website is performing and where it needs improvement. This will allow you to make any necessary changes to optimise your website for maximum results.
If you are serious about increasing your SEO, get in touch with our specialists here at First Page. We are a digital marketing and SEO agency that specialises in helping companies enhance their search engine rankings.
Learn more about our services by getting in touch with us today!