Write Incredible Meta Descriptions to Skyrocket Your Rankings

If you want to rank higher in Google, you need to write incredible meta descriptions. But it’s not as simple as just filling in the blanks with a few keywords. You need to capture your audience’s attention so they want to click through to your site.

In this post, we’ll show you how to write meta descriptions that will skyrocket your rankings. So let’s get started!

What Is a Meta Description?

A meta description is a short description of a page’s content. It is displayed on a search engine results page (SERP) below the page title and URL.

Search engines use meta descriptions to help users find relevant pages. They are also used by social media sites to generate previews of pages when they are shared.

Why Are Meta Descriptions Important?

Important Meta Descriptions

Meta descriptions are important because they give users an idea of what a page is about before they click on it. They also help search engines understand the contents of a page so that they can match it with relevant queries.

If you’re looking to improve your website’s SEO, one of the best things you can do is write a great meta description. Not only will a well-crafted meta description help you rank higher in search engine results, but it will also increase your click-through rate (CTR) from those organic search results.

Tips for Writing a Great Meta Description

Tips for Writing a Great Meta Description

A strong meta description should have the following four characteristics:

  • Accurate: The meta description should accurately describe the page’s content.
  • Relevant: The meta description should be relevant to the page’s content.
  • Concise: The meta description should be brief and to the point. It should not contain more than 160 characters.
  • Keyword-rich: The meta description should contain keywords that are relevant to the page’s content.

Here are a few more tips for writing a good meta description:

  1. Include a strong call to action: A good meta description should always include a strong call to action that encourages users to click through to your website.
  2. Make sure your meta descriptions are unique: One of the most common mistakes people make with their meta descriptions is using the same ones on multiple pages. This can lead to low click-through rates as users become less likely to click on a result that looks identical to others.
  3. Use keyword-rich phrases: Another mistake people make is not including enough keywords in their meta descriptions. This can make your descriptions less effective at attracting clicks, as they may not be as relevant to what users are searching for.
  4. Keep it short and sweet: A good rule of thumb for meta descriptions is to keep them under 160 characters. This ensures that your descriptions are short enough to be read easily but long enough to include relevant information.
  5. Include prices or promotions (if applicable)
  6. Optimize for mobile users
  7. Test your meta description on different devices (mobile, laptop, etc.)

By following these tips, you’ll be well on your way to writing a meta description that will help improve your SEO and CTR.

The Do’s and Don’ts of Meta Descriptions

Do's and Don'ts of Meta Descriptions

When it comes to optimizing your website for search engines, your meta descriptions play a crucial role. A well-written meta description can help you attract more visitors to your site, while a poorly written one can do the opposite.

Here are some do’s and don’ts to keep in mind when writing your meta descriptions:

Do: Keep it under 160 characters.

Your meta description should be short and to the point. Aim for a length of 160 characters or less, as this is the maximum amount that will be displayed in search results. Any longer and your description will be truncated.

Don’t: Stuff it with keywords.

While including relevant keywords in your meta description can be helpful, stuffing it with too many keywords will actually hurt your chances of ranking high in search results. Not to mention that this will make your meta description sound unnatural and difficult to read.

Do: Write compelling copy.

Your meta description is your chance to sell your website or blog to potential visitors. Make sure your copy is compelling and persuades people to click through to your site.

Don’t: Neglect your call-to-action.

Your meta description should always include a call-to-action, such as ‘click here to learn more.’ This helps encourage people to actually visit your site.

Do: Use persuasive language.

In addition to a strong call-to-action, using persuasive language in your meta description can be an effective way of getting people to click through to your site. Words like ‘discover,’ ‘uncover,’ and ‘reveal’ can pique people’s curiosity, prompting them to learn more about what you have to offer.

Don’t: Copy and paste your meta descriptions.

While it may be tempting to just copy and paste your meta descriptions from one page to the next, this is a bad idea. Search engines penalize sites that feature duplicate content, so make sure each of your meta descriptions is unique.

Do: Optimize for mobile.

With more and more people using mobile devices to search the web, it’s important to make sure your meta descriptions are optimized for mobile. This means keeping them short and to the point.

Don’t: Forget to proofread.

Before you hit publish, take the time to proofread your meta descriptions for grammar and spelling errors. A single mistake can make your whole site look unprofessional.

By following these do’s and don’ts, you can ensure that your meta descriptions attract more visitors to your site. So don’t neglect this important aspect of search engine optimization – make sure your meta descriptions are working for you!


While it may not be as important as your page title or H1 tag in terms of on-page SEO, your meta description still plays a big role in helping your website rank higher in the SERPs.

Want to start ranking higher and getting more clicks? Incorporating meta descriptions into your SEO strategy is a great way to do that. And luckily, it’s not as difficult as you may think.

Our team at First Page Digital can help write incredible meta descriptions for your website that will skyrocket your rankings and get you the click-throughs you need. So what are you waiting for? Start a conversation with us today!

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