How Does Google’s Search Engine REALLY Work?
Businesses are heavily reliant on Google to help them promote and raise customer awareness of their business and website.
But how does it work? How does Google determine which websites are the best results for a particular search? How can you use Google search engine to your advantage?
In this post, we will discuss how Google’s search engine works and how it can be used to help businesses get more traffic and customers.
How Does Google Work?
Google’s search engine uses a complex algorithm to determine which websites are the most relevant results for a particular search. This algorithm takes into account over 200 factors, including the website’s content, backlinks, and social media signals.
To get an idea of how this works, let’s say you’re looking for information on ‘dog training’. The Google search algorithm will first look at all of the websites that contain the word “dog” in their content.
Then, it will rank these websites based on a number of factors, including how often the word “dog” is used on the website, how many other websites link to it, and how popular it is on social media.
Based on these factors, Google will then determine which websites are the most relevant results for your search and display them in order from most relevant to least relevant.
Advantages and Flaws of Google’s Approach
Google’s search engine is a powerful tool that can help businesses get more traffic and customers.
If your website has been adapted for Google’s search algorithm, you can ensure that your website will appear every time as one of the top results for relevant searches.
However, there are some flaws with the search engine.
One flaw is that the algorithm changes constantly. This can make it very difficult for small businesses to keep up.
Another flaw is that Google’s search results are not always 100% accurate. This means that sometimes, websites that are not relevant to a particular search may appear in the top results.
How Can It Be Improved?
There are a few ways that the Google search engine can be improved.
One way is to make the algorithm more transparent so that businesses know what they need to do in order to optimise their website for the latest version of the algorithm.
Although there are many programs that can help with website optimisation, the exact workings of the search engine remain something of a mystery.
Another way is to improve the accuracy of the results by ensuring that only relevant websites appear in the top results.
SEO and Google Searches
SEO (short for ‘search engine optimisation’) is the process of optimising your website so it will appear on Google’s search algorithm. It involves strategies such as adding relevant keywords to your website’s content, building backlinks, and increasing your social media signals.
When you optimise your website for Google, you improve your business’s chances of appearing at the top of the list when someone does a search.
How Can I Use it Effectively?
If you’re a business owner, you can use Google’s search engine to your advantage by optimising your website according to SEO principles.
You can also use Google AdWords, which will create ads for you that will appear in the top results for relevant searches. This will help your business get more clicks and customers.
How to Improve Your Website’s Position on Google Search Results
Optimising your content for Google’s algorithm is the surest way of improving your website’s visibility. This means that the content that you create needs to be of high quality. It should be informative (not just ‘fluff’) and keyword-rich to help.
Another way to improve your visibility is by building backlinks from other websites. This tells Google that your website is a reliable source of information. Websites with relevant backlinks generally achieve a higher ranking in search results.
Social media is another beneficial tool for this. When you post links to your website on social media platforms like Facebook and Twitter, it helps to increase your website’s authority and can lead to higher rankings in the search results.
What Are The Latest SEO Trends?
In the SEO world, there are always new trends. One is ‘voice search’. This is where people use voice commands to search for information on the internet, such as with Siri or Alexa.
Another trend is ‘local SEO’. This is where businesses optimise their website for local searches, such as ‘restaurants in Los Angeles’.
If you want to stay up-to-date on the latest SEO trends, it’s important to follow industry news and blog posts. You can be sure that your website is always using the most effective SEO strategies.
What About Paid Advertising?
Paid advertising can significantly improve how many potential customers can view your website. You can create ads for your business, product, or service that will show up immediately when people search for keywords related to your business.
You can be very detailed about who you want to target your ads to also. For example, you can target specific demographics, such as location or age.
Other Ways to Improve Your Website’s Visibility
There are a number of other ways you can increase the number of people who see your website. Some options are to submit your website to directories, optimise your website for mobile devices and create press releases.
You can also use Google My Business to list your business with Google. This will improve your local SEO, helping local customers see your website.
Finally, you can also create a blog and post high-quality, keyword-rich content. Creating a blog will allow you to get more visitors to your website and improve where you place in the search results.
By following these tips, you can be sure that your website has the best chance of being found by potential customers.
Need More Help?
First Page Digital is ready to help you understand more about SEO and search engine results and how to get the best for your business. Contact us today to talk to one of our exceptional team members.