Does the Number of Words in Your Blog Post Affect Its Performance?

There is a great deal of debate regarding the number of words in a blog post and how that number affects the post’s overall success. While some swear by keeping their posts brief and to the point, some believe that longer-form content is the way to go if you want to be successful.

So, what’s the truth? Does word count matter? In this blog post, we’ll look at some studies and findings on the subject to help you make an informed decision for your blog.

The Impact of Word Count on the Performance of Blog Posts

It’s no secret that word count can impact the performance of your blog post. After all, the more words you have, the more chances to include keywords and improve your SEO score.

Not to mention, longer posts tend to be more comprehensive and provide more value to readers. But, of course, that doesn’t rule out the possibility of shorter posts performing just as well.

Sometimes shorter posts can be more effective because they’re easier to read and digest.

Why Word Count Matters for SEO

When it comes to SEO, word count is a factor that can impact your post’s performance. The more words you have, the more opportunities to include keywords and improve your ranking in search engines.

But when it comes to SEO, quantity should never take precedence over quality.

So, while word count is essential, it’s not the be-all and end-all of SEO. Word count is just one factor that can impact the performance of your blog post.

Finally, you can and should evaluate what word count is appropriate for your blog and audience.

Let’s check out the advantages of both long and short posts.

Longer Posts are Typically More In-Depth and Better Researched

We’ve already mentioned SEO. So, let’s think about other benefits.

Another of the main benefits of longer blog posts is that they tend to be more comprehensive and better researched. This is because you have more space to include information, statistics, and data to back up your claims.

A 2000-word blog post can allow you to dive deep into a topic and explore all its facets.

Shorter Posts are Easier to Read and Can Be More Engaging

While longer posts offer more opportunities for in-depth analysis, shorter posts have their benefits.

For one, shorter posts are easier to read and can be more engaging. They’re not as intimidating, and readers are more likely to read them until the end.

Additionally, shorter posts tend to be more timely since they don’t take as long to write.

A 200-word post can do a great job of providing value to readers. It can be easy to read or could include a helpful step-by-step guide that readers can follow.

Average Length Posts Can Serve Up Easy Readability With Depth

Perhaps you’re undecided or unclear about whether you should go longer or shorter. Of course, you could always hedge and go for something between the two.

You still have the space to write an in-depth blog post, but you can also make your post relevant and easy to read.

How to Determine the Word Count That’s Right for You

Now that we’ve looked at the benefits of long, average, and short blog posts, you might be wondering how to determine the word count that’s right for you.

Unfortunately, finding a clear answer is not always easy. It depends on your blog, readership, and objectives.

But there are a few things to consider to assist you in making your decision. For example, shorter posts might be more effective if you write for a general audience.

In contrast, longer posts might be necessary to dive deeper into the topic if you’re writing for a more niche audience.

People are generally pressed for time these days. With ever-growing to-do lists and a constant stream of distractions, it can be hard to find the time to sit down and read a long article.

This is one of the main reasons for keeping blog posts on the shorter side. If you can make your point in a few hundred words, you’re more likely to hold your reader’s attention than if you ramble on for several thousand.

Additionally, consider your goals for the post. For example, if you’re trying to rank high in search engines, longer posts will give you more opportunities to include keywords and improve your SEO.

Even so, shorter posts might be all you need if you’re trying to provide value or start a conversation. Unfortunately, there isn’t a single solution that works for everyone.

It’s All About Quality

Whatever you write, the quality of what you produce is more important than the number of words in your post.

So, whether you’re writing a long or short blog post, make sure it’s well-written, helpful, and engaging. These are the characteristics that will have the most influence on the success of your writing.

How to Ensure You’re Not Writing Too Much or Too Little

Content length SEO

If you’re still not sure if you’re hitting the sufficient word count, here are a few ways to make sure you’re on track:

  • Set a word count goal for each post before you start writing. Goal-setting will help you stay focused and ensure you don’t go overboard.
  • Use an editing tool like Hemingway to help you trim down your word count and make your writing more concise.
  • Finally, ask a friend or colleague to read your post and give you feedback on the word count.

Count Me In!

Now that we’ve examined the number of words in blog articles that are long, short, and of an average length, it’s time for you to experiment with the various lengths to see which one works best for you.

At FirstPage, we understand how to use your blog posts, whatever the length, to your advantage. To learn how we can help you on your digital journey, contact a member of our skilled team today!

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