Why You Don’t Need to Worry About Every Keyword for SEO
You’ve probably heard this before: ‘In order to rank in Google, you need to target all of the right keywords.’ Well, you’ll be happy to find out that that is not the case. In fact, you can rank well without targeting every possible keyword.
There are a few factors that play into how well you rank, and keyword targeting is just one piece of the puzzle. In this post, we’ll discuss why focusing on every keyword is actually counterproductive and what you should do instead.
Don’t Obsess Over Every Keyword
While it’s true that you need to use keywords in order to rank, you don’t need to target every single one. In fact, trying to do so can actually hurt your chances of ranking.
Here’s why. When you try to optimize for too many keywords, you end up with what’s called keyword stuffing. This is when you stuff your content full of so many keywords that it becomes difficult to read.
This will not only repel your readers, but Google will also penalize you for it.
So, what should you do instead?
Concentrate on Producing Excellent Content
The best thing you can do to rank high is to produce high-quality material. This means writing informative and engaging posts that will actually be useful to your readers.
Google is getting better and better at recognizing what content is actually helpful and relevant, so if you focus on creating great content, you’ll naturally start to rank for the keywords you’re targeting.
If you want your material to be linked to other websites and rank higher in search results, make sure it’s of high quality. Write with authority on topics you’re knowledgeable about, and include valuable information that readers will find useful.
Creating great content takes time and effort, but it’s worth it if you want to succeed online.
What Keywords Should You Choose?
While there are hundreds or even thousands of keywords you could be targeting, there are only a certain number that you actually need to worry about.
The first step is to determine your site’s main keyword for each page. This is the term you want to rank for most. Once you’ve done that, you can identify a few secondary keywords that you also want to target.
Do keyword research
Keyword research is the process of identifying the appropriate keywords to target for your website and audience.
There are many ways to do this, with some of the most common including Google AdWords Keyword Planner and Moz’s Keyword Explorer.
Both of these tools will give you an idea of how many people are searching for a particular keyword and how difficult it will be to rank for that keyword.
Optimizing for Your Keywords
Once you’ve decided which keywords to target, it’s time to start optimizing your website for them.
This means using those keywords in the right places throughout your content, such as in the title, the body, and the meta tags.
You should also ensure that your website is optimized for SEO as a whole. This means having a fast loading website, mobile-friendly design, and easy to navigate menus.
If you’re not sure how to do this, there are a number of resources that can help, such as Google’s PageSpeed Insights tool.
Don’t Forget About Off-Page SEO
In addition to on-page SEO, you also need to focus on off-page SEO. This is the process of optimizing your website for search engines by building links and creating social media buzz.
The more links your website has pointing to it, the higher you’ll rank in search results. You can get links by guest posting on other websites, writing press releases, and creating social media posts.
Another to improve your website’s SEO is to claim your business listings on directories like Google My Business. This is a simple yet effective way to ensure your business appears in search results.
Monitor Your Rankings and Analyze Your Competitors
Once you’ve implemented all of these SEO tips, it’s time to start monitoring your website’s search engine rankings.
Use a tool like Google Analytics to keep track of the SEO performance of your website. You can analyze your website’s traffic using Analytics and figure out which keywords are driving the most traffic to your site.
By monitoring your SEO progress, you can make sure your site is performing well and making progress towards your goals.
To find out more ways to improve your SEO ranking, take a look at your competitors’ strategies.
What do they have that you don’t? Is it possible they’re using keywords you aren’t aware of? Do they have a large social media presence?
By analyzing your competition, you can learn from their success and make necessary changes.
Make Improvements to Your Website’s SEO
Once you’ve been monitoring your website’s SEO for a while, you’ll start to get a better idea of what’s working and what’s not.
From there, you can make small changes to improve your website’s performance. This might involve changing your keyword targeting, optimizing your website content, or building more links.
These small modifications can have a significant impact on your website’s SEO over time.
Keep an eye on things, and make adjustments as needed. SEO is a long-term endeavour, so don’t forget to check in from time to time and make any necessary modifications.
The Last Word
If you want your website to thrive, you must pay attention to SEO. You don’t have to be concerned about each and every keyword, just those that appear in a lot of search results. Identify those keywords, and you can then optimize your website for them.
Also, don’t forget about off-page SEO and monitoring your website’s progress over time. By making small changes, you can improve your website’s SEO performance and see better results in the search engines.
If you’d like to learn more about SEO strategies for your business, please contact us right away! Our team at First Page Digital knows the ins and outs of SEO and can apply them to make your online business thrive.