5 Reasons Why SEO Is Important for Startups
The rise of startups is inevitable in this digital era as many young entrepreneurs have lots of innovative and fresh ideas to offer. Unfortunately, their marketing budget is often limited. This is where SEO comes to the rescue!
Search Engine Optimization, or SEO, is the practice of improving the ranking of a website on search engine result pages. Because people don’t usually go past the first page of search results, they are more likely to find a website if it appears higher on the list.
This article will walk you through five reasons why SEO is important for your startup.
#1 Build Brand Awareness and Credibility
As a startup, one of your primary goals should be to build brand awareness. When potential customers see your brand name listed first in search results, they’ll automatically think that you’re credible and trustworthy.
SEO can help you build brand awareness in two ways:
- By ranking for branded keywords: These are keywords that include your brand name or variations of it. For example, “Susy’s Family Catering” or “Susy’s Family Catering near me.”
- By ranking for unbranded keywords: These are keywords that do not include your brand name but are related to your products or services, for example, ‘catering services’ or ‘wedding catering’.
#2 Increase Website Traffic
This is the main objective of SEO. Ranking on the first page of search engines will automatically increase your website traffic as users are much more likely to click links on the first page of search results.
And the best part? Once you rank for a certain keyword, you will continue to get traffic from that keyword even if you stop doing SEO.
That’s because once your website is ranked on Google, it becomes an asset that continues to generate leads and sales for your business. Thus, investing in SEO early on can help you get more website traffic in the long run.
#3 Reach a Wider Audience
Reaching a new and wider audience is another great reason to invest in SEO. With over billions of searches being made every day, there is a huge opportunity for startups to reach new customers.
But how, exactly? By ranking for relevant keywords, of course.
For example, let’s say you are a startup that sells natural skin care products. If you want to reach a wider audience, you need to rank for keywords that people are actually searching for, such as ‘best natural skincare products’ or ‘natural skincare’.
Ranking for these types of keywords will help you attract a wider audience who may be interested in your products or services.
#4 Improve User Experience
Today’s internet users are smarter as well as more demanding. They expect a nicely curated experience so they can enjoy their time browsing a website. If you can give them that, they will spend more time on your site, which helps lower your ‘bounce rate’.
A website’s bounce rate reflects the amount of time someone stays on your site before leaving for a different website.
A low bounce rate is a good sign to Google that people like what they see on your website. It tells Google that perhaps your website should be bumped up in the rankings.
This is why user experience is a key ranking factor for Google. In fact, Google has stated that ‘user experience signals’ are one of the main ways they determine whether a website should rank on the first page or not.
Some factors that affect the user experience are website speed, mobile-friendliness, ease of navigation, and content quality. A great user experience will not only improve your rankings but also increase the likelihood of conversion.
Here are some SEO tips to help you improve your user experience:
- Research keywords that are relevant to your business and use them throughout your website (in the titles, descriptions, etc.).
- Make sure your website is mobile-friendly. More and more people are using their mobile devices to search the web, so your website needs to be easy to view and navigate on these devices.
- Improve your website’s speed and page load time.
- Write high-quality content with a focus on user intent.
All these factors contribute to a great user experience that will help improve your website’s SEO.
#5 Get Higher Rankings
The higher your website ranks on SERPs (search engine results pages), the higher the chances of generating leads and sales for your business.
A drop in ranking can happen for a number of reasons. The most common reason is changes to Google’s algorithm, which Google frequently updates. Other times, a drop in ranking can be caused by poor SEO practices.
So, how can SEO get you a higher ranking in SERPs? It’s simple, really. By optimizing your website, you are essentially telling Google what your website is about and how it can be useful to users.
Ok, You Convinced Me! Now What?
It is time to take action! Start by auditing your website to see where you currently stand in terms of SEO. Use tools like Google Analytics and Google Search Console to gain insight into what may need to change.
Then start implementing all necessary changes. If you’re not sure where to start, or if you need help with your SEO strategy, consider reaching out to a professional digital marketing agency.
In this digital era, starting a business without SEO is like planting a seed in the ground and never watering it. The plant will never grow. If you do not wish to miss out on valuable traffic and potential customers, make sure to invest in SEO early on.
At First Page, our team of experienced and certified SEO experts can help you rank higher in SERPs and get more organic traffic to your website. We want to help you reach your full potential with our full SEO services. Contact us today to find out what we can do to make your business thrive!