Internal Links Best Practices Guide

A great deal of conversation focuses on internal links in digital marketing. Wondering why they are considered significant? Well, that is precisely what we are here to tell you!

When you have finished reading this article, you will not be able to believe that you have not been making use of them earlier. Of course, your statistics will be grateful to you as well!

The success of your SEO depends heavily on the quality of the internal links that you have. They assist in the transmission of link juice, also known as ranking power, from one page of your website to another, which assists you in ranking those pages higher in search engine results pages (SERPs).

This article will examine the various sorts of internal links and provide instructions on how to successfully establish internal links that will improve the search engine optimization of your website.

Internal Links

Different Types of Links

There is more than one kind of internal link, and it is necessary to be familiar with the distinctions between them. This will ensure that you can always use internal links in the most effective manner possible.

Internal links can be divided into three main categories:


A text link formatted as a hyperlink allows the reader to navigate from one page on your website to another. As a result, you will encounter them more frequently than anything else.

Hyperlinks are typically used for navigation between pages on your website. They should be used when you want to direct your readers to more information about a topic relevant to what they are reading.

For example, if you promote the benefits of ad platforms for your business, you will probably want to hyperlink to an article about choosing the right ad platform.

Anchor links

Anchor links, which can also be referred to as “jump links,” are similar to hyperlinks. But the key difference is that they enable you to link to a particular piece of information on a website instead of simply linking to the page itself.

Anchor links are an excellent tool for leading your readers to particular sections of a website or blog post that you have previously written.

When writing longer articles or pages for your website, anchor links are helpful since they make it easier for your reader to navigate the part of the text that interests them most quickly.

Image links

Image links are internal links that use an image, rather than text, to link to another page on your website. Image links can be effective when used sparingly and appropriately.

Avoid overusing them since too many image links can be overwhelming for readers and hurt your SEO ranking.


Why Is It Important to Use Internal Links?

Important to Use Internal Links

Two primary reasons make internal links an essential part of your website.

First, external links help improve your website’s SEO ranking. They also improve your standing on SERPs. This increases the number of people who see your website, which leads to more traffic and more customers.

Second, internal links encourage visitors to remain on your website for an extended time. Generally, you get a better conversion rate when people spend more time on your website because they have had a chance to learn more about your business and what you have to offer.

Wherever you can link one page to the next while staying relevant to the user, do so! Creating a network of links between your website pages tells Google that they’re all connected and related, which helps to improve your SEO ranking.

How to Create Effective Internal Links

Here are our top tips for creating effective internal links:

Make sure the link works

There is nothing more frustrating than clicking on a link that doesn’t function. So, always test your links before publishing to ensure they are working correctly.

Use keyword-rich anchor text

When linking to another page on your website, use keyword-rich anchor text. This will help improve that page’s SEO ranking.

Don’t overdo it

Too many internal links can hurt your website’s SEO ranking. Make sure to only link to other pages when it makes sense and is relevant to your writing content.

Create Effective Internal Links

Overall, increasing the optimization of your website by creating internal links will increase the number of visitors to your site when carried out effectively.

Can I Include Too Many Links?

A good rule of thumb is to use around four internal links per blog post. That is because too many links can be overwhelming for readers and hurt your SEO. So, aim for quality over quantity when it comes to internal linking.

The optimal number of links will vary depending on your word count. So, you can include more links if you have a longer blog post. Then, mix them up and link to different pages on your website.

Remember, quality is more important than quantity when internal linking. A few well-placed internal links will do more for your website’s SEO than a bunch of random links.

Tips for Using Internal Links on Your Website

In a nutshell, the following is a rundown of the essential advice our experienced SEO team has to offer in relation to the implementation of internal links on your website:

  • Anchor text that is rich in keywords can help improve SEO.
  • However, be careful not to overdo it, as having an excessive number of links can hurt your SEO.
  • Before you publish, check to see if the link is active.
  • When it comes to internal linking, quality is of the utmost importance.

If you follow the advice in our guide to best practices, you will be able to build efficient internal links for your website, which will help improve your website’s SEO score.

We at First Page Digital offer SEO support and experienced guidance that will boost your website’s ranks throughout the various search engines.

Contact our team today if you need further assistance with internal links, search engine optimization, or digital content! We are more than pleased to be of service to you.

First Page Contact Us