Hack the Google Algorithm the Right Way
Did you know that there are over 200 ranking factors that the Google algorithm takes into account when determining your website’s rank? And that number is constantly changing!
If you want to succeed with your online marketing, you need to learn how to hack the algorithm. This article will discuss what the algorithm is and how you can optimize your website for better search engine rankings.
Google’s algorithm is a set of rules for ranking websites in their search engine results pages (SERPs). These rules are constantly changing and being updated, so SEO is an ongoing process.
To comprehend how the algorithm works, you must first understand how people use Google search.
When someone enters a query into Google, the algorithm looks at several factors to decide which websites are the most relevant and authoritative for that particular search.
These factors include the website’s content, backlinks, and social media signals.
Based on these factors, the algorithm then ranks websites in order from most relevant to least relevant.
How to Find Out What Changes Google Has Made to Their Algorithm
Google makes hundreds of algorithm changes every year, but there are usually only a few significant updates that significantly impact search results.
Businesses must regularly evaluate their SEO efforts to ensure that they are following the most up-to-date best practices. Hacks that worked last year might not work this year, so learning and evolving your SEO strategy is essential.
One of the best ways to stay on top of algorithm changes is to follow the Google Webmaster Central Blog. This is where Google announces all major algorithm updates. They also often provide tips and advice on adjusting your SEO strategy to adapt to the changes.
Signing up for Moz’s Google algorithm change history is another wonderful method to remain updated. This free service notifies you via email anytime a significant algorithm modification occurs.
By keeping on top of algorithm changes, you can ensure your SEO strategy is always up-to-date and effective.
Improving Your Website’s Ranking
To ensure that your website ranks highly in search engine results, there are a few key things you need to do.
First, fill your website with high-quality content. Google’s algorithm favours quality content, so the more relevant and original your content is, the better your chance of ranking high in SERPs.
Second, it’s important to have backlinks to your website from high-quality websites. We’ll provide some tips for getting backlinks later in this article.
If you follow these recommendations, your website’s SERP ranking should improve.
However, remember to be patient; algorithm changes can take time to take effect fully, and it can take even longer to climb the ranks in SERPs.
Tips for Creating High-Quality Content
Google’s most recent algorithm update, nicknamed “Medic,” has caused confusion and consternation among website owners and content creators.
The update seemed to target primarily “Your Money or Your Life” (YMYL) type websites dealing with sensitive topics like healthcare, finance, or legal advice.
However, the algorithm update did not just target YMYL sites. Many sites that were not previously considered in the “high risk” category saw a significant drop in their traffic after the algorithm change.
So, how does this affect content producers? How do you produce high-quality material that will rank well in Google’s search results, even if the algorithm changes?
Here are some pointers:
- First and foremost, write for your target audience. Although Google’s algorithm is continuously changing, one constant remains: the algorithm is designed to uncover the most relevant and valuable material for consumers.
- Write content that is comprehensive and well-researched. Google loves in-depth, authoritative content.
- Use relevant keywords throughout your content. Keywords are still an important ranking factor, despite algorithm changes. Therefore, use keywords throughout your content, including in the title, headings, and the body of the text.
- Promote your content. Getting other people to share and link to your content can help it rank higher in Google search results.
The Importance of Backlinks
Backlinks are links to your website from other websites that operate as a vote of confidence. The better your website ranks in the SERPs, the more backlinks it has.
Getting backlinks can be difficult, but there are a few methods you can use to get high-quality backlinks:
- First, reach out to websites in your niche and ask for a link.
- Second, write guest pieces on other blogs with a link back to your own.
- Third, create helpful resources (like infographics, ebooks, and whitepapers) and include a link to your website.
Tools and Resources to Help You Hack the Google Algorithm
If you want to stay ahead of the curve, you need to know what algorithm changes Google is making and how they affect your website.
Here are a few tools and resources that can help:
- The SEOmoz Blog: This blog is written by Moz, one of the leading authorities on SEO. They keep up with all algorithm changes and their effects on SEO.
- Search Engine Land: This is another excellent blog covering all the latest algorithm changes and news in the SEO world.
- Google Webmaster Central Blog: This is the official Google blog for webmasters. They don’t always announce algorithm changes here, but it’s worth paying attention to when they do.
- Ask questions and get answers from other webmasters in the Google Webmaster Central Forum. You may also find a lot of information on algorithm updates here.
- Twitter: Following the right people on Twitter can help you stay up-to-date on algorithm changes. Some people to follow include @mattcutts, @googlewmc, and @search engine land.
Next Steps for Hacking the Algorithm
If you want to boost the visibility of your website, blog, or products, getting your head around the Google algorithm is the best thing to do.
If you are still unsure about how to hack the Google algorithm effectively, you can always contact the First Page Digital team. We have extensive knowledge about Google and its algorithms, and we would be happy to help make your business a success.