Don’t Use these 5 Bad Backlinks
You have most likely come across the proverb that “links are the lifeblood of the internet.” It is also true that having a strong link portfolio may help you get a better ranking in search engines, receive more shares on social media, and build your authority. But what about connections that go nowhere?
If you don’t take the necessary precautions, Google may penalize your website since it contains questionable links. In light of this, we have decided to discuss 5 categories of links that you should steer clear of at all costs.
What exactly is a “backlink”?
Before we get started, let’s take a moment to discuss the concept of a backlink. The term “backlink” refers to any link that goes from one website to another. In this piece, for instance, if I were to include a link to Moz’s Beginner’s Guide to SEO, it would be regarded a backlink.
The quality of each backlink varies greatly
Now that we are familiar with the concept of a backlink, it is essential that we comprehend the fact that not all links are made equal. Your website could even suffer damage as a result of some connections. These are the kinds of links that are often referred to as “bad” or “spammy.”
There are many different origins for harmful linkages to take. There are occasions when individuals purposefully connect to websites that spam (usually in an effort to manipulate search engines). On the other hand, there are situations when links are established accidentally, such as when a link on a website leads to a page stating that the page cannot be found.
The 5 backlinks to avoid at all costs
Whatever the circumstances may be, it is essential to have an understanding of the many sorts of harmful backlinks in order to steer clear of them at all costs. Here are the five that occur most frequently:
1. Links originating from website directories
In order to increase the number of backlinks to your website, it was normal practice a few years ago to submit your website to several internet directories. These days, however, search engines are aware of this strategy, and as a result, they no longer place as much importance on connections that originate from certain kinds of websites. Your website may suffer if you have an excessive amount of links coming from different directories.
2. Links originating from websites devoted to article marketing
The submission of articles to websites that focus on article marketing is one more frequent strategy for gaining links that is no longer productive. These are websites that allow users to submit essays on a wide variety of topics for publishing consideration. The majority of these websites are of poor quality, and thus, search engines do not place a high level of respect in them.
3. Hyperlinks included inside forum signatures
Leaving links in forum signatures is another typical link building strategy, however it is one that is not very successful. This strategy was very common a few years ago, but it does not provide the desired results anymore. In point of fact, doing so may result in your exclusion from the discussion area completely.
4. Links from blog comments
It used to be a terrific strategy to develop links when you left comments on other people’s blog articles and included a link back to your own website in those comments. But in today’s world, the vast majority of blog comments are considered to be spam and are thus never viewed by other readers.
5. Links from websites that are open to everyone (FFA)
Websites that allow anybody to post a link for free are known as “free-for-all” websites, and they are exactly what they sound like. These links are nearly always seen as being of poor quality by search engines, and as a result, they may be detrimental to your website.
What steps should I take if I discover that I have poor backlinks?
There is a straightforward method available for determining whether or not your website has potentially harmful backlinks. Simply go to the Google Search Console page and input the URL of your website there. After that, choose “Search Traffic” and then “Links to Your Site” from the drop-down menus.
You will be presented with a list of all of the websites that link to yours after you click on this. If you come across any connections coming from the sites that we have outlined above, you will want to get rid of them as quickly as you can. You may do this by contacting the webmaster of the other website and requesting that they delete the connection.
It’s possible that you won’t be able to have the connection deleted in certain circumstances. In this scenario, you may instruct Google to disregard the link by using the “disavow” option that is included in the Google Search Console.
Avoid bad backlinks for organic growth
Now you are aware of the five different sorts of harmful backlinks that you should steer clear of at all times. If you are unsure as to whether a certain connection is beneficial or harmful, you should err on the side of caution and refrain from using it. When it comes to the link portfolio for your website, it is in your best interest to err on the side of caution rather than regret.
Your website’s search engine rating may suffer if it has harmful backlinks. Therefore, it is essential that you be aware of the many sorts of harmful connections and that you take active measures to remove them from your website. At First Page Digital, we can assist you with doing an audit of the links on your website and removing any harmful backlinks that may be preventing you from progressing. Get in touch with us immediately for more information.