The Perfect Recipe for Great Content Writing
Creating great content isn’t easy. But it’s worth it.
The right mix of keyword placements, metadata, and audience engagement will result in better SEO for your website and more traffic to your site as a whole.
When creating content, you always need to keep your audience in mind. Write for the people who are going to read your content, not for what you think the search engines want. That means creating informative, well-written articles that are relevant to your niche.
We have compiled a list detailing how you can create content that both your readers and search engines will love.
Make sure your website is SEO optimized
Have you ever asked yourself what the secret to writing great content is? How can you ensure that your website has been optimized for SEO and will rank?
Here are some tips:
- Write for your audience first and foremost. Keep in mind who you’re writing for and what they’re looking for. You should write in such a way that will appeal to them and that they can get value from it.
- Make sure that your content is well researched as well as extremely accurate. Nothing will turn off your readers more than inaccurate information.
- Use keyword-rich titles and or descriptions, but don’t stuff them in unnaturally. A few keywords placed strategically will do the trick.
- Structure your content in such a way that it is easily digestible. To make it easier to read you should make use of bullet points, headings as well as subheadings.
- Make sure to use images, videos, and infographics so that they can break up your text and make it aesthetically appealing.
- Make sure to include alt tags on all images – these are the little descriptions that show up when someone mouses over an image.
Use keywords in your social media posts
If you’re looking to take your content writing up a notch you need to start using keywords in your social media posts.
Why are keywords important?
Put simply, keywords are the phrases and words people use while they search for information online. By including relevant keywords in your posts, you can make sure that your content appears in front of potential readers who are searching for topics that you write about.
Including keywords in your social media posts is not as difficult as it may sound.
We have compiled a few tips we think will help you get started:
Do some research
Before you start using keywords in your posts, it’s important to do some research to find out which keywords are most popular among your target audience. There are a number of free online tools that you can use to research keywords, such as the Google AdWords Keyword Planner and WordStream’s Free Keyword Tool.
Use relevant keywords
Once you’ve identified some popular keywords, make sure to use them in your posts in a way that is relevant to the topic at hand. Stuffing your posts full of keywords will make them difficult to read, as well as turn off potential readers.
Don’t overdo it
It’s imperative that you find the balance when using keywords in your posts. If you use too many keywords too often you may be penalized by search engines for “keyword stuffing.” Use them too sparingly and your content may not be found by potential readers who are searching for information on your chosen topic.
Add a call to action
Last but not least, every piece of great content should have a call to action (CTA). A CTA is an instruction, usually at the end of your content, that tells your readers what you would like them to do next. It could be something as simple as following you on social media, checking out a different blog or signing up for your email list.
If you keep these tips in mind, you’ll be well on your way to creating great social media content that will drive traffic to your website.
Connect with other bloggers and businesses in your industry
If you’re a content writer, you know that creating great content isn’t always easy. It takes a lot of creativity, time, as well as effort.
But if you connect with other bloggers, content creators, and businesses in your industry, this can be made a little easier.
When you connect with other people, you can learn their tips and tricks, find out what has been working for them and what avoidable mistakes you can dodge.
But how do you connect with other bloggers and businesses? Here are a few ideas:
1. Join an online community or forum.
If you’re not already part of an online community or forum for content writers, now is the time to join one.
There are many different communities and forums out there, so take some time to find one that’s a good fit for you.
Once you’ve found a community or forum that you like, introduce yourself and start participating in discussions.
2. Connect on social media.
Social media is a great way to connect with both other bloggers and content creators, as well as businesses. Be sure that you are engaging with other people and companies’ content. Leave comments, share their posts, and start conversations.
3. Attend events and meetups
To connect with other people in your industry you should attend events and meetups. If there are any trade shows, conferences, or other events happening that relate to your industry, make sure to attend. And if there aren’t any events happening near you, consider organizing your own meetup.
4. Get involved with online courses and webinars.
Another great way to learn from other bloggers and businesses is to get involved with online courses and webinars. There are many different courses and webinars available on a variety of topics related to content writing.
5. Read blogs and books.
One of the best ways to learn from other content writers is to simply read their work. Follow some of your favourite bloggers and make a point to read their latest posts.
Create great content for website optimisation
If you find yourself looking for more in-depth information, you could always check out some of the best content writing books.
We know that was a lot to take in, but there is some good news – First Page is here to help.
Whether you need help optimizing your website or blog content, help with your social media strategy, or how to get set up with Google Ads, First Page is here to do the heavy loading for you.
Contact us, we are here to answer any and every question you might have.